Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Redirecting users based on location
-
My site is available in EN, DE, SW, SP, FR, IT, CH and JP.
However, the EN sites ranks much better than the other languages, and even when searching in another language the EN homepage is normally the result that appears.
Would it be worthwhile to automatically redirect users to the site in the same language they are searching in or country they are searching from? If so, how do I go about this?
Thanks!
-
Thanks for your response!
May I ask how you achieved this? I have a client that wants to show different content based on US State Location.Thanks
-
Hi Sara,
The GEO-IP redirect isn't an approach I favour.
As Google normally crawl from a US IP it can cause indexation problems.
As such I prefer something like cheapflights.com implement - if you visit cheapflights.com from a UK IP you are pushed to this international choice page - http://www.cheapflights.com/workers/profile-select.aspx?sref=CFUK&redirect=GeoIP&geoip=GB&cfref=CFUS&spt=Home&rp=/
This allows user to select the appropriate site (nicer for users) and allows both versions to be crawled.
My recommendation would be to implement something like that rather than a hard redirect to a specific language version.
I hope this helps,
Hannah
-
I haven't redirected users by country, but I am doing it by US state for certain services on a site.
-
When a user visits the page from a state we offer the service in, they are 302 redirected to the state specific page
-
When a crawler visits the page, they are NOT redirected anywhere
-
On that same page, we have links pointing to the state specific page so they can be discovered by the crawler
-
-
Hi SaraSEO,
I don't think redirecting visitors based upon country is wise because of the following reasons:
- The Search Engine crawlers are not neccissarily located in the country they crawl for and might not be able to crawl all languages.
- Redirecting Users but not Crawlers could be considerd cloaking
- There might be German speaking people in sweden getting very annoyed not being able to see the german version. - Google explicitly advises not to do this:
"Make sure each language version is easily discoverable
Keep the content for each language on separate URLs. Don’t use cookies to show translated versions of the page. Consider cross-linking each language version of a page. That way, a French user who lands on the German version of your page can get to the right language version with a single click.
Avoid automatic redirection based on the user’s perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site."
source: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=182192&topic=2370587&ctx=topic
Greets,
Sven
-
I think the only option would be to either have separate sites / urls or - redirect user to the relevant version of the site when they first land on your site, by checking their geo location. Now, if you're using one site and redirect, then I'm presuming you're still using the same urls - it's just the content that changes accordingly based on the location.
It looks like international versions of Google services are hosted in specific countries as their IP address changes - try for instance google.ru, google.pl etc. and you'll see using the SEOMoz toolbar that the IP is different, but I'm not quite sure if crawlers are only coming from the main server or not. Perhaps someone else could answer this.
You can do redirection using two methods : Javascript or Server side technology. Depending on what server technology you're using there are several classes / scripts available out there. Here's an example of one for PHP : http://www.geoplugin.com/webservices/php
The HTML5 has a built in Geolocation API, which you can read more and see some examples of here : http://merged.ca/iphone/html5-geolocation
With HTML5 Geolocation you will always be first asked if you want to allow the site to use your location - this is something you cannot get rid of.
I hope this helps a bit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect to 'default' or English (/en) version of site?
Hi Moz Community! I'm trying to work through a thorny internationalization issue with the 'default' and English versions of our site. We have an international set-up of: www.domain.com (in english) www.domain.com/en www.domain.com/en-gb www.domain.com/fr-fr www.domain.com/de-de and so on... All the canonicals and HREFLANGs are set up, except the English language version is giving me pause. If you visit www.domain.com, all of the internal links on that page (due to the current way our cms works) point to www.domain.com/en/ versions of the pages. Content is identical between the two versions. The canonical on, say, www.domain.com/en/products points to www.domain.com/products. Feels like we're pulling in two different directions with our internationalization signals. Links go one way, canonical goes another. Three options I can see: Remove the /en/ version of the site. 301 all the /en versions of pages to /. Update the hreflangs to point the EN language users to the / version. **Redirect the / version of the site to /en. **The reverse of the above. **Keep both the /en and the / versions, update the links on / version. **Make it so that visitors to the / version of the site follow links that don't take them to the /en site. It feels like the /en version of the site is redundant and potentially sending confusing signals to search engines (it's currently a bit of a toss-up as to which version of a page ranks). I'm leaning toward removing the /en version and redirecting to the / version. It would be a big step as currently - due to the internal linking - about 40% of our traffic goes through the /en path. Anything to be aware of? Any recommendations or advice would be much appreciated.
International SEO | | MaxSydenham0 -
Hreflang for bilingual website in the same region/location
Hi everyone, got a quick question concerning the hreflang tag. I have a website with 2 different language versions targeting to the same region(Reason: The area is bilingual however not everyone speaks the other language fluently) Question:
International SEO | | ennovators
Can I use hreflang in that case like: Many thanks in advance0 -
Auto-Redirecting Homepage on Multilingual Site
The website has an auto-redirecting homepage on a multilingual site. Here is some background: User visits the site for first time > sent to javascript age verification page with country of origin selector. If selects "France" then served French page (.com/fr-fr/). If selects any other country, then served English page (.com/en-int/). A cookie is set, and next time the user visits the site, they are automatically served the appropriate language URL. 1st Question: .com/ essentially does not exist. It is being redirected to .com/en-int/ as this is the default page. Should this be a 301 redirect since I want this to serve as the new homepage? 2nd Question:. In the multilingual sitemap, should I still set .com/ as the hreflang="x-default" even though the user is automatically redirected to a language directory? According to Google, as just released here: http://googlewebmastercentral.blogspot.com/2014/05/creating-right-homepage-for-your.html "automatically serve the appropriate HTML content to your users depending on their location and language settings. You will either do that by using server-side 302 redirects or by dynamically serving the right HTML content. Remember to use x-default rel-alternate-hreflang annotation on the homepage / generic page even if the latter is a redirect page that is not accessible directly for users." So, this is where I am not clear. If use a 302 redirect of .com/ to either .com/en-int/ or .com/fr-fr/, won't I then lose the inbound link value and DA/PA of .com/ if I just use a 302? Note: there is no .com/ at this moment. Any advice is appreciated. Thanks,Alex
International SEO | | Alex.Weintraub0 -
International SEO Subfolders / user journey etc
Hi According to all the resources i can find on Moz and elsewhere re int seo, say in the context of having duplicate versions of US & UK site, its best to have subfolders i.e. domain.com/en-gb/ & domain.com/en-us/ however when it comes to the user journey and promoting web address seems a bit weird to say visit us at: domain.com/en-us/ !? And what happens if someone just enters in domain.com from the US or UK ? My client wants to use an IP sniffer but i've read thats bad practice and should employ above style country/language code instead, but i'm confused about both the user journey and experience in the case of multiple sub folders. Any advice much appreciated ? Cheers Dan
International SEO | | Dan-Lawrence0 -
Internationalization and 302 redirects
Hi, We're thinking in an internationalization process for a travel webpage. We'd like to use one domain (.com) in TV and press marketing and have several domains with each country ccTLD domain. We've shown that for example Tripadvisor makes a 302 redirect if you connect to tripadvisor.com and you are in another country. But we've detected aswell, that if you use the Browser Agent Google Bot, it didn't. It appears to be a cloaking, but really they're redirecting the users to the best places for them, and detecting Googlebot for not make the redirect, they ensures that it indexes well all the place. Booking.com makes something similar but with the same domain, detecting if you're Googlebot or not. Do you think that this is a danger thing if you're not as big as Tripadvisor? They makes this redirection by level server, could be safest to do with javascript? if we do with javascript, Google will take this path instead of read the page? Thanks!
International SEO | | robertorg0 -
Redirect the main site to keyword-rich subfolder / specific page for SEO
Hi, I have two questions. Question 1: is it worthwhile to redirect the main site to keyword-rich subfolder / specific page for SEO? For example, my company's webpage is www.example.com. Would it make sense to redirect (301) the main site to address www.example.com/service-one-in-certain-city ? I am asking this as I have learned that it is important for SEO to have keywords in the URL, and I was thinking that we could do this and include the most important keywords to the subfolder / specific URL. What are the pros and cons of this? Should I create folders or pages just the sake of keywords? Question 2: Most companies have their main URL shown as www.example.com when you access their domain. However, some multi-language sites show e.g. www.example.com/en or www.example.com/en/main when you type the domain to your web browser to access the site. I understand that this is a common practice to use subdomains or folders to separate different language versions. My question is regarding subfolders. Is it better to have only the subfolder shown (www.example.com/en) or should I also include the specific page's URL after the subfolder with keywords (www.example.com/en/main or www.example.com/en/service-one-in-certain-city)? I don't really understand why some companies show only the subfolder of a specific language page and some the page's URL after the subfolder. Thanks in advance, Sam
International SEO | | Awaraman1 -
Does Keyword and Location Matter?
Hi Everyone, I'm always learning, but here's a question. I would like to know if keyword and location truly matter. For example, I've been trying to rank my website for a LONG time for a UK English term. My site is hosted in the US. My site has great content and internal and external links using the keyword. I cannot seem to climb the SERPs although my "American" keywords do fine and I see results. If anyone wants to take a look, that would be great. My website is JourneyBeyondTravel.com and I wish to rank for "Morocco Holidays" (I am at about #20 currently). I am also having trouble with "Morocco travel" although I have continuously ranked well for "Morocco tours" and "trips." Along this same line, I've been doing some quality guest posting and blogging. I've used longer phrase-type keywords (3-5 words) in the article text that have keyword terms in them. Should keywords be varied like this? How long until I see results? And, should I look for blogs in different countries to keep things balanced (such as blogging on .co.uk sites so that I can get link juice for UK keywords). Thanks again! Thomas
International SEO | | journeybeyondtravel0 -
Do non-english(localized) URLs help Local SEO and user experience?
Hi Everyone, This question is about URL best practice for multilingual websites. We have www.example.com in English and we are building the exact replica of English site in German www.example.de. On the Geman site, we are considering to translate some portions of the URLs for example last folder and file name as seen below: example.de/folder1-in-english/folder2-in-english/folder3-in-german/filename-in-german.html Is this a good idea? Will this help SEO and user experience both? or the mixed languagues in URL will confuse the users? Google guidelines say that this should be ok. Would love to get feedback from SEOMOZ community! Thanks, Supriya.
International SEO | | Amjath0