Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I am looking for SEO tips specifically for magazine site's
-
I have a client who has a website that is based on a magazine. They make their money through advertisement I am primarily an inbound marketer I would be very grateful if anyone out there has any tips for a site that has been around for quite a while ( over 10 years) we are transforming the site from HTML into WordPress then hosting it with a fast managed WordPress host using CDN. I feel the lack of links is an obvious place to start however if there's anything specific to magazine based websites I would be more than grateful to hear your opinions.
Thank you all in advance.
Sincerely,
Thomas von Zickell
-
Will do thank you for the invite
-
hey guys I just wanted to say thank you both those are some top notch ideas and I will be in touch soon.
Sincerely,
Thomas
-
Thomas,
There is one thing that will help a magazine type site IMO more than anything else: Original quality content that people are looking for. We build sites, do SEM/SEO, etc. and I never cease to be amazed at what happens when one of our copywriters seems to write the "perfect" piece for one of our clients. It does not matter that the on page SEO was not perfect, etc. All of a sudden we are seeing the piece on different sites and in news feeds and we did not use some press release or other mechanism. One person picked it up after another and all of a sudden it was out there.
If you concentrate on this and then provide a way to stimulate/tickle the reader along the lines of say a highly known sports site (ESPN, Sports Illustrated, one I have just begun to marvel at is The Bleacher Report) people will have more reason to stay on and go through your site. Just go to one of these and look how often a given story teaser appears on a single page. Have teasers that attract attention: If on the NBA page, see what is there about specific teams, on a team page specific players, etc.
Lastly, a client of ours has probably taught me more about the value of an image than anyone ever. He was unbelievably strong in how many, where, quality control, etc. on his site. As the result, he has a site with a ton of traffic much because of the images (not a mag type site though). So, look at successful magazine to web sites and learn from them.
The one concern is "they make their money primarily through advertisements...," make sure the good is not the enemy of the best. Many business people fall prey to the "if we take that off, we won't have the revenue..." line of thinking. Too much advertising will cost you in bounce rate and time on site. It must be advertising that fits the visitor and it must not be so obtrusive as to be annoying. I once let my online subscription to a major newspaper that I truly enjoyed because the way the began doing ads kept interrupting any chance of finishing an article.
Later they dropped that mechanism; I never went back.
Good luck,
-
Yeap, drop me a mail. Id I can I will help you. Anyway sometimes 2 brains are better like 1
-
just to let you know our competitors campaigns are extremely advanced. Extremely famous companies If you would like to talk over PM I can get into more detail.
Respectfully,
Thomas
-
Hi Nik,
you've got some fantastic ideas I think these are definitely very helpful I'm currently using a combination of tools one of them being http://scribeseo.com/ to generate the best content. However I do strongly agree with you link bait is where it's at. Thumbs up man thank you
sincerely,
Thomas
-
Hi Thomas
I would suggest to :
-
Copy your competitors campaigns.
-
Write linkbaiting articles + quality content. (which leads to natural link building)
-
Use the crazy egg, heatmap, so you can know where the visitors tend to click more, and there to install social sharing button, so you can get lots more social signals+traffic.
-
Set up the structure of the site so the link juice to flow to inner pages.
-
You could put backlinks to the categories + tags so they suck more easy the link juice the inner pages , and the fresh ones.
I hope that this helps, if is something more please advice.Learning new things is good
Regards Nik
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved Would my site's DA be transferred if I redirect to another?
Re: How to create link from google redirect? I am thinking of changing my domain name from https://experts.ng to https://expertsclan.com and wondering if my DA could be transferred to the new site
Moz Pro | | dodo1234 -
Url-delimiter vs. SEO
Hi all, Our customer is building a new homepage. Therefore, they use pages, which are generated out of a special module. Like a blog-page out of the blog-module (not only for blogs, also for lightboxes). For that, the programmer is using an url-delimiter for his url-parsing. The url-delimiter is for example a /b/ or /s/. The url would look like this: www.test.ch/de/blog/b/an-article www.test.ch/de/s/management-coaching Does the url-delimiter (/b/ or /s/ in the url) have a negative influence on SEO? Should we remove the /b/ or /s/ for a better seo-performance Thank you in advance for your feedback. Greetings. Samuel
Moz Pro | | brunoe10 -
403s: Are There Instances Where 403's Are Common & Acceptable?
Hey All, Both MOZ & Webmaster tools have identified 403 errors on an editorial site I work with (using Drupal CMS). I looked into the errors and the pages triggering the 403 are all articles in draft status that are not being indexed. If I am not logged into our drupal and I try to access an article in draft status I get the 403 forbidden error. Are these 403's typical for an editorial site where editors may be trying to access an article in draft status while they are not logged in? Webmaster tools is showing roughly 350 pages with the 'Access Denied' 403 status. Are these harmful to rank? Thanks!
Moz Pro | | JJLWeber1 -
What's the best way to eliminate "429 : Received HTTP status 429" errors?
My company website is built on WordPress. It receives very few crawl errors, but it do regularly receive a few (typically 1-2 per crawl) "429 : Received HTTP status 429" errors through Moz. Based on my research, my understand is that my server is essentially telling Moz to cool it with the requests. That means it could be doing the same for search engines' bots and even visitors, right? This creates two questions for me, which I would greatly appreciate your help with: Are "429 : Received HTTP status 429" errors harmful for my SEO? I imagine the answer is "yes" because Moz flags them as high priority issues in my crawl report. What can I do to eliminate "429 : Received HTTP status 429" errors? Any insight you can offer is greatly appreciated! Thanks,
Moz Pro | | ryanjcormier
Ryan0 -
Does anyone have an SEO strategic plan template for a beginning SEOmoz'r?
I'm fairly new to the SEO world and am going to be creating an SEO strategic plan for my boss (with his help). I was wondering if anyone had any recommendations on a template to use, outline to follow, must have's/don't need, etc. Anything you're willing to share would be greatly appreciated!
Moz Pro | | kyle21ct0 -
What do you use for site audit
What tools do you use for conducting a site audit? I need to do an audit on a site and the seomoz web crawler and on page optimization will takes days if not a full week to return any results. In past Ive used other tools that I could run on the fly and they would return broken links, missing htags, keyword density, server information and more. Curious as to what you all use and what you may recommend to use in conjunction with the moz tools.
Moz Pro | | anthonytjm0 -
Fetch googlebot for sites you don't own?
I've used the "fetch as googlebot" tool in Google webmaster tools to submit links from my site, but I was wondering if there was any type of tool or submission process like this for submitting links from other sites that you do not own? The reason I ask is, I worked for several months to get a website to accept my link as part of their dealer locator tool. The link to my site was published a few months ago, however I don't think google has found it and the reason could be because you have to type in your zip code to get the link to appear. This is the website that I am referencing: http://www.ranchhand.com/dealers.php?zip=78070&radius=20 (my website is www.rangeroffroad.com) Is there any way for Google to index the link? Any ideas?
Moz Pro | | texmeix0 -
SEO PowerSuite - best kept SEO secret or just bullsh..?!?
I've come across a lot of SEO tools in the last 5-6 years. And there are many great tools out there! I don't believe in the one-tool-fits-all. Among the tools I make use of are Raven Tools and Searchmetrics (great audit and market analysis tool!), and the tools in here, of course. In my search for a better ranking report tool I came across Rank Tracker from SEO PowerSuite. That seems like a great tool in category with AWR; but I am not able tell so as I am not a power user. Well, here is where I am going: I then tested the rest of the PowerSuite and it seems as a great product. But searching for the tools in here, and nothing shows up. Silence. Also elsewhere in other serious places. Why is that? It is a collective secret, shhhh, don't tell 🙂. Or is it is just crap? I know they have a bad reputation in regard to prices and updates. What do you guys think?
Moz Pro | | Danni0