Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Different page for each product colour?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Different page for each product colour?

    On-Page Optimization
    5
    5
    1619
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Sparkstone
      Sparkstone last edited by

      Hi Guys,

      I've just read an ecommerce article that suggests it's a good idea to have a different page for each colour that the product comes in. However surely this will mean duplicate content?

      What are your thoughts? Have you put this tactic into motion and how did it go?

      Thanks,

      Dan

      1 Reply Last reply Reply Quote 0
      • CMC-SD
        CMC-SD @MSTJames last edited by

        That's really interesting. I strongly believe that one page for each variation of a product, whether it's color or size, worsens user experience. But I'm working against a near-religious devotion to having as many pages as possible on the site, based on the idea that more pages definitely means better SEO. Any tips for overcoming that?

        1 Reply Last reply Reply Quote 0
        • eyepaq
          eyepaq last edited by

          That will only be an advantage if you have a lot of search volume using colors so you can actually have the color name embedded better in the on-page optimisation for each product.

          On the other hand it is duplicate content as the pages are mainly the same - you can play with alternate and canonicals and some advantage will still come from the other pages but it's a hassle.

          I would strongly suggest to have the colors on one single product page (unless the color plays a huge role (as far as search volume).

          Just an add-on opinion - hope it helps.

          1 Reply Last reply Reply Quote 0
          • MattJanaway
            MattJanaway last edited by

            It would mean duplicated content if you kept the description the same, yep. However, there are many ways of saying the same thing... You would have to rewrite the descriptions for sure.

            Whether or not it would give your website any benefit is hard to say without knowing which product it was you were thinking about splitting down and which keywords you were targeting for that product.

            As an example. One of the sites I am working on sells plastic chains. We optimise the category page for the main plastic chain keywords, within the category we add the products and split them up based on colour. This allows us to target long-tail keywords such as "Green Plastic Chain". This benefits us because (even though they are fairly low) there are people searching for this term. If nobody is searching for your product in a specific colour then there is no real advantage other than having more content on your site.

            On the other side of the coin, it does mean more clicks for visitors. As we know, more clicks often means losing visitors. The only real answer is to test test test. I always recommend using a combination of both methods after lots of testing and analysing.

            Hope this helps?

            Matt

            1 Reply Last reply Reply Quote 1
            • MSTJames
              MSTJames last edited by

              From experience, I would highly recommend combining multiple colours onto one page and having an option to select colour, and update photos if required.

              We have spent the best part of a year combining variations of products to reduce product pages from 18,000+ to under 1000 and have seen very good SERP improvements because more of the site is being indexed, and there is less duplicate content.

              At the end of the day, if nothing changes about a product other than its colour, or size etc then it does not need its own page - it doesn't benefit a user to have 2 pages to browse to make their colour selection.

              CMC-SD 1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Veptune

                Keyword appearing on almost every slug of product pages = over-optimizatio

                slug product pages

                Hello all, I have an online store, let's say for example I sell forks of all kinds and colors. So naturally, I have 'product category' pages with titles and slugs like: Big forks
                Small forks
                Plastic forks
                Red fork
                etc.. And plenty of product pages with slugs and H1 like: Small red fork
                Large plastic fork
                18th-century fork
                etc... Some category pages are well-ranked, others are not, the same goes for product pages. The problem is that for the main keyword, 'fork' (exact query in the search console), my site is completely absent. Google should logically have referenced my homepage (which has links to all categories) for this main keyword. I have also optimized the page for it, without overdoing it. I wonder if it's not because I have a lot of pages with 'fork' in the slug, and perhaps Google thinks it's too much (even though it's logical for this word to be present in all product pages because it's an essential word to describe the product). I wonder if I should not modify half of my product pages to remove the word 'fork' from the slug...(only from the slug, without touching the H1 because removing the word 'fork' would remove its meaning). Do you have any experiences with this kind of issue? I wouldn't ask the question if my homepage was behind the competition, but it's completely absent. Thanks

                On-Page Optimization | | Veptune
                0
              • Parker818

                Should we rename and update a page or create a new page entirely?

                Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?

                On-Page Optimization | | Parker818
                0
              • yousayjump

                Product Colour Variation and Canonicals

                Hi there, We are currently doing an SEO audit of an ecommerce website and we ar eunsure on the best practice in terms of using canonical link tag for some product variations. An example is that the company has a product with two colour variations: Black and Tan. These are for the same product and have 99% the same content. Within the content of the page the colour is the only thing that changes (along with the meta information and imagery of course). My question is should we choose one product and canonically link back to that one i.e. Black is the main product and we link Tan back to this via a canonical link? Many thanks in advance.

                On-Page Optimization | | yousayjump
                0
              • speedbird1229

                NOINDEX, FOLLOW on product page - how about images indexing?

                Hi, Since we have a lot of similar products with duplicate descriptions, I decided to NOINDEX, FOLLOW most of these different variants which have duplicate content. However, I guess it would be useful in marketing terms if Google image search still listed the images of the products in image search. How does the image search of Google actually work - does it read the NOINDEX on the product page and therefore skip the image also or is the image search completely dependent on the ALT tag of any image found on our site? Thanks!

                On-Page Optimization | | speedbird1229
                0
              • rsigg

                Noindex child pages (whose content is included on parent pages)?

                I'm sorry if there have been questions close to this before... I've using WordPress less like a blogging platform and more like a CMS for years now... For content management purposes we organize a lot of content around Parent/Child page (and custom-post-type) relationships; the Child pages are included as tabbed content on the Parent page. Should I be noindexing these child pages, since their content is already on the site, in full, on their Parent pages (ie. duplicate content)? Or does it not matter, since the crawlers may not go to all of the tabbed content? None of the pages have shown up in Moz's "High Priority Issues" as duplicate content but it still seems like I'm making the Parent pages suffer needlessly... Anything obvious I'm not taking into consideration? By the by, this is my first post here @ Moz, which I'm loving; this site and the forums are such a great resource! Anyways, thanks in advance!

                On-Page Optimization | | rsigg
                0
              • PremioOscar

                Page rank check

                Hello everyone, How long should I wait to see if page rank for optimized pages have improved? cheers

                On-Page Optimization | | PremioOscar
                0
              • SparkplugDigital

                Creating New Pages Versus Improving Existing Pages

                What are some things to consider or things to evaluate when deciding whether you should focus resources on creating new pages (to cover more related topics) versus improving existing pages (adding more useful information, etc.)?

                On-Page Optimization | | SparkplugDigital
                0
              • MeghanPrudencio

                Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?

                Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy

                On-Page Optimization | | MeghanPrudencio
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.