Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Landing Page URL Structure
-
We are finally setting up landing pages to support our PPC campaigns. There has been some debate internally about the URL structure.
Originally we were planning on URL's like:
- domain.com
- /california
- /florida
- /ny
I would prefer to have the URL's for each state inside a "state" folder like:
- domain.com
- /state
- /california
- /florida
- /ny
- /state
I like having the folders and pages for each state under a parent folder to keep the root folder as clean as possible. Having a folder or file for each state in the root will be very messy.
Before you scream URL rewriting :-). Our current site is still running under Classic ASP which doesn't support URL rewriting. We have tried to use HeliconTech's ISAPI rewrite module for IIS but had to remove it because of too many configuration issues.
Next year when our coding to MVC is complete we will use URL rewriting.
So the question for now: Is there any advantage or disadvantage to one URL structure over the other?
- domain.com
-
From a strict A/B standpoint where the two variables are:
www.domain.com/state/california
You will see no discernible difference in SEO results. That being said, if you plan to expand the URLs later, i.e.
www.domain.com/state/california/santa-monica/our-service-keywords.* then you should probably consider what length they will be and factor that into your decision.
-
Yes. I believe there is an advantage in choosing your second option, for exactly the reason you state. In other words it's better for you and your own organization of your content. It will also make it much easier when and if you implement URL rewrites to give you SEO friendly URLs because if you use any relative URLs on your pages, they will be much easier to identify correctly and update if they are constructed "/state/michigan."
I don't believe there is going to be an advantage or disadvantage to your campaigns or SEO if you choose one versus another. That's my personal opinion. I certainly don't pretend to know what Google favors or doesn't favor at any given point in time.
I certainly hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawl solutions for landing pages that don't contain a robots.txt file?
My site (www.nomader.com) is currently built on Instapage, which does not offer the ability to add a robots.txt file. I plan to migrate to a Shopify site in the coming months, but for now the Instapage site is my primary website. In the interim, would you suggest that I manually request a Google crawl through the search console tool? If so, how often? Any other suggestions for countering this Meta Noindex issue?
Technical SEO | | Nomader1 -
301 redirect from dynamic url to static page
Hi, i want to redirect from this old link http://www.g-store.gr/product_info.php?products_id=1735/ to this one https://www.g-store.gr/golf-toualetas.html I have done several attempts but with no result. I anyone can help i will appreciate. My website runs in an Apache server with cpanel. Thank you
Technical SEO | | alstam0 -
Why is Google Webmaster Tools showing 404 Page Not Found Errors for web pages that don't have anything to do with my site?
I am currently working on a small site with approx 50 web pages. In the crawl error section in WMT Google has highlighted over 10,000 page not found errors for pages that have nothing to do with my site. Anyone come across this before?
Technical SEO | | Pete40 -
How Does Google's "index" find the location of pages in the "page directory" to return?
This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
Technical SEO | | reidsteven750 -
Can you 301 redirect a page to an already existing/old page ?
If you delete a page (say a sub department/category page on an ecommerce store) should you 301 redirect its url to the nearest equivalent page still on the site or just delete and forget about it ? Generally should you try and 301 redirect any old pages your deleting if you can find suitable page with similar content to redirect to. Wont G consider it weird if you say a page has moved permenantly to such and such an address if that page/address existed before ? I presume its fine since say in the scenario of consolidating departments on your store you want to redirect the department page your going to delete to the existing pages/department you are consolidating old departments products into ?
Technical SEO | | Dan-Lawrence0 -
Home Page .index.htm and .com Duplicate Page Content/Title
I have been whittling away at the duplicate content on my clients' sites, thanks to SEOmoz's pro report, and have been getting push back from the account manager at register.com (the site was built here and the owner doesn't want to move it). He says these are the exact same page and he can't access one to redirect to the other. Any suggestions? The SEOmoz report says there is duplicate content on both these urls: Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/index.htm Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/ Your help is greatly appreciated! Sheryl
Technical SEO | | TOMMarketingLtd.0 -
Trailing Slashes In Url use Canonical Url or 301 Redirect?
I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?
Technical SEO | | upick-1623910