Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Determining When to Break a Page Into Multiple Pages?
-
Suppose you have a page on your site that is a couple thousand words long. How would you determine when to split the page into two and are there any SEO advantages to doing this like being more focused on a specific topic. I noticed the Beginner's Guide to SEO is split into several pages, although it would concentrate the link juice if it was all on one page.
Suppose you have a lot of comments. Is it better to move comments to a second page at a certain point? Sometimes the comments are not super focused on the topic of the page compared to the main text.
-
I want to address this question from a couple of perspectives....
USERS: As Dana said... Users prefer single long pages. These long pages with lots of content, lots of subtopics and lots of images are impressive when a person lands on them. That immediately shows them the depth and richness of your content and they can quickly scan your subheadings to see what you have to offer. These will more readily produce likes, tweets, links, etc. when compared to broken pages.
SEO: I have experimented with long and multiple short pages. I get more traffic from long pages because of the diversity of words that they contain. This brings in LOTS more long tail traffic. And, if visitors are liking, tweeting and linking you might get more search traffic.
MONETIZATION: This is a downside if you are showing ads. You get fewer impressions and if there is a limit on the number of ads you can display per page your ad density will be lower and thus less income. However, if your traffic is higher from the increased long tail and better rankings then you might recover the lost impressions per visitor with more visitors.
-
A few years ago there was a benefit of breaking up a document into smaller chunks - say, for every h2 (second level headings) The idea was that rather than having one big document, you could have lots of small ones to rank on all your h2's. And it seemed to work pretty well. Today, I'm finding that the content that does the best from an seo perspective is my longest content. And that the big content does way better than the sum of the parts. So, I would no longer recommend chunking up your articles, unless they're just too long to read. Some of my best articles have 2-3 thousand words. I also find a nice correlation between number of comments and my best posts. So I leave them all on the same page, making it super long. For some examples of super long content that are doing great from an seo perspective, check out the group interviews on my site (wordstream.com). Those articles have +10 minutes on the page on average and generate tons of traffic for my site. Google these for example: Ppc bid management guide, Importance of ab testing, (etc.)
-
Google did some user testing on this topic, to find out if users preferred longer pages or paginated pages. According to their research, users preferred longer pages because there is always latency when moving from one page to the next. Here's the video where a Googler cites that research: http://youtu.be/njn8uXTWiGg If you want to have it both ways, you could always break your content into pages, but put a "View All" option at the top. Personally, I am one of those folks who doesn't mind scrolling down through comments. If given the choice to continue on to a second page of comments, I probably wouldn't.
From an SEO standpoint, provided the pagination is handled properly, I don't think there's an advantage one way or the other, unless you take into consideration that your bounce rate could potentially go up with paginated pages. Even if it did though, I doubt that would significantly hurt you from an overall SEO viewpoint.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am trying to generate GEO meta tag for my website where on one page there are multiple locations My question is, Can I add GEO tagging for every address?
Am I restricted to 1 geo tag per page or can i add multiple geo tags ?
Technical SEO | | lina_digital0 -
Does a no-indexed parent page impact its child pages?
If I have a page* in WordPress that is set as private and is no-indexed with Yoast, will that negatively affect the visibility of other pages that are set as children of that first page? *The context is that I want to organize some of the pages on a business's WordPress site into silos/directories. For example, if the business was a home remodeling company, it'd be convenient to keep all the pages about bathrooms, kitchens, additions, basements, etc. bundled together under a "services" parent page (/services/kitchens/, /services/bathrooms/, etc.). The thing is that the child pages will all be directly accessible from the menus, so there doesn't need to be anything on the parent /services/ page itself. Another such parent page/directory/category might be used to keep different photo gallery pages together (/galleries/kitchen-photos/, /galleries/bathroom-photos/, etc.). So again, would it be safe for pages like /services/kitchens/ and /galleries/addition-photos/ if the /services/ and /galleries/ pages (but not /galleries/* or anything like that) are no-indexed? Thanks!
Technical SEO | | BrianAlpert781 -
Multiple H1 Tags on Page
Can having multiple H1 tags on a webpage be detrimental to its rankings?
Technical SEO | | AubbiefromAubenRealty0 -
Is it good to redirect million of pages on a single page?
My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx. Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages. Or any other suggestions to solve this issue.
Technical SEO | | vivekrathore0 -
How to determine which pages are not indexed
Is there a way to determine which pages of a website are not being indexed by the search engines? I know Google Webmasters has a sitemap area where it tells you how many urls have been submitted and how many are indexed out of those submitted. However, it doesn't necessarily show which urls aren't being indexed.
Technical SEO | | priceseo1 -
Can you 301 redirect a page to an already existing/old page ?
If you delete a page (say a sub department/category page on an ecommerce store) should you 301 redirect its url to the nearest equivalent page still on the site or just delete and forget about it ? Generally should you try and 301 redirect any old pages your deleting if you can find suitable page with similar content to redirect to. Wont G consider it weird if you say a page has moved permenantly to such and such an address if that page/address existed before ? I presume its fine since say in the scenario of consolidating departments on your store you want to redirect the department page your going to delete to the existing pages/department you are consolidating old departments products into ?
Technical SEO | | Dan-Lawrence0 -
Blog post summary pages
I'm wondering post-panda if its wise to block access to blog post summary pages like this one: http://www.howtotradestocks.org/blog/page/15/ Any thoughts?
Technical SEO | | PeterM220