Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Duplicate H1 tag IF it holds SAME text?
-
Hello people,
I know that majority of SEO gurus (?) claim that H1 tag should only be used once per page.
In the landing page design I'm working with, we actually need to repeat our core message stated in H1 & H2 - at the bottom of the page.
Now the question is: Can that in any way cause any ranking penalty from big G? In my eyes that is not attempt to over optimize page as it contains SAME info as the H1 & H2 at the top of the page.
Confusing, so I'm hope that some SEO gurus here will share some light on this.
Thanks in advance!
-
For me it is important that it doesn't hurt my rankings - I don't believe that I can boost my ranking by adding H1 twice on the page, that was not my intention. Good to know that I'll be on the safe side - still
Thanks people.
-
Ideally yes. The only reason to use the H1 tag twice would be for screenreaders.
However, I'm fairly certain you will not see a change in rankings if you choose to repeat your H1 text twice on one page.
-
Sure. I thought you were just repeating the titles for the sake of repeating them.
-
Thanks for answering. So your suggestion is that I shall stay away from repeating same headline message twice on the page by duplicate whole H1 line twice?
-
Thanks.
"Of course, doing this across every page on your site may seem a little spammy."
Well isn't that same logic as marketers are doing by placing CTA on every sub-page? That was my idea behind this - to repeat a core headline statement on every page + CTA button under.
?
-
I would advise against using multiple H1 tags on the page. Instead, Oleg's approach could work.
Just replicate it as you wish and use CSS to make it look the same.
Of course, doing this across every page on your site may seem a little spammy.
-
Good question. I don't think it would make much of a difference since you aren't diluting the keyword value of the heading tag. However, you can always just make a CSS class that mimics your H1/H2 look identically.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does ARIA-hidden text appear to search engines
I'm having trouble getting my accessibility team to add alt text to our site's images for SEO benefits as they feel some of it would add additional noise for screen readers. They proposed using ARIA-hidden attributes to hide the text but I'm wondering if will that be interpreted as a cloaking tactic to search engines? Also, I'm wondering if it the alt text will carry the same weight if ARIA-hidden is used. Has anyone had any experience with this? I'm having trouble finding any research on the topic.
Web Design | | KJ6001 -
Auto - update of h1 to h2
Hi, I have recently inherited an ecommerce website and been tasked with improving SEO. I noticed a lot of pages were using several h1 tags and, with the help of my developer, used the css to overwrite the secondary headings as h2 tags. However, since doing so many of the pages have fallen 15-40 places in the SERPS. The h1 / h2 switch was the only update. Can anyone suggest why the pages would have fallen like this, and if it is a temporary measure likely to recover in time? Thanks to anyone in advance for your help...
Web Design | | DavidIainJeffrey0 -
Duplicate Content Issue: Mobile vs. Desktop View
Setting aside my personal issue with Google's favoritism for Responsive websites, which I believe doesn't always provide the best user experience, I have a question regarding duplicate content... I created a section of a Wordpress web page (using Visual Composer) that shows differently on mobile than it does on desktop view. This section has the same content for both views, but is formatted differently to give a better user experience on mobile devices. I did this by creating two different text elements, formatted differently, but containing the same content. The problem is that both sections appear in the source code of the page. According to Google, does that mean I have duplicate content on this page?
Web Design | | Dino640 -
Body of text on category pages
Hello everyone, wonder if I can pick your brains about our company's website. We are a tea company - Canton Tea Co. We have been advised that it is really important to get more text onto the category pages on our website, as otherwise the page just consists of a list of products, and therefore provides Google with a ton of headers, tiny descriptions, and not enough text to allow the page to being easily indexed, therefore hurting our Google ranking for key search terms like 'Green Tea' which should lead to the Green Tea category page. So we decided to add some text to the category page. The only place for this text to go was laid over the category header image. However, it looks pretty awful and unsophisticated having this text on top of the image - please see an example, our Green Tea category page, via this link: http://www.cantonteaco.com/loose-leaf-tea-1/type/green-tea.html So I have three questions: How significant is the text on a category page such as this to that page's Google ranking? If we moved the text to an area that was hidden until clicked on, for example the 'Filter by' section that opens up when you click on it (see via URL above), would that negate the SEO benefit? Do you have any other ideas or opinions on how to resolve this? Thank you! Louise, Canton Tea Co.
Web Design | | Cantonteaco0 -
Spaces at beginning of title tag - negatively affect the optimization of the page?
For some reason, our title tags have a long space after the beginning title tag and before the text appears. The beginning title tag is on one line, then a break, a tab and then the content of the title tag. I'm pretty sure this is not good and is affecting optimization of the page. Am I correct or is this not an issue and does not need to be fixed? Example: | <title></span></p> <p> </p> </td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"> First keyword</td> </tr> </tbody> </table></title> |
Web Design | | CFSSEO0 -
White Text / Black Background & SEO Impact
Does anyone know of any testing / studies with evidence that Google prefers dark text on a light background vs. light text on a dark background? I have a website that currently has light text on a black background, and really like the way it looks, but am concerned that the style may be hurting SEO. Moreover, redesigning something inverse with the same quality would be a large project and fairly costly, so I'd like to make sure the benefit will really be worth the cost before moving forward.
Web Design | | Bromtec0 -
Subdomains, duplicate content and microsites
I work for a website that generates a high amount of unique, quality content. This website though has had development issues with our web builder and they are going to separate the site into different subdomains upon launch. It's a scholarly site so the subdomains will be like history and science and stuff. Don't ask why aren't we aren't using subdirectories because trust me I wish we could. So we have to use subdomains and I'm wondering a couple questions. Will the duplication of coding, since all subdomains will have the same design and look, heavily penalize us and is there any way around that? Also if we generate a good amount of high quality content on each site could we link all those sites to our other site as a possible benefit for link building? And finally, would footer links, linking all the subdirectories, be a good thing to put in?
Web Design | | mdorville0 -
Live Text in Navigation Vs. Image - Does this affect SEO
I recently was asked the question if having live text in the navigation vs and image affect seo. For example, refer to this link http://markup.io/v/avsaenq856kw the navigation highlighted is seperate images. The html elements read : /images/procedures.png"> Live text html reads like this: Breast » What is better for seo value, or does it now matter having live text or an image?
Web Design | | Red_Spot_Interactive0