Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable Content Briefs
      Moz Pro

      Turn SEO data into actionable Content Briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Rel="Follow"? What the &#@? does that mean?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Rel="Follow"? What the &#@? does that mean?

    Technical SEO
    5
    9
    20790
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Jeepster
      Jeepster last edited by

      I've written a guest blog post for a site. In the link back to my site they've put a rel="follow" attribute. Is that valid HTML?

      I've Googled it but the answers are inconclusive, to say the least.

      1 Reply Last reply Reply Quote 0
      • irvingw
        irvingw @SVmedia last edited by

        I don't think so either, but you never know. Simple enough test to run to see if Google recognizes a "follow" or "dofollow" tag, simple enough test to run that's for sure. If it is hardcoded in the link code it will override any external nofollow tag.

        1 Reply Last reply Reply Quote 0
        • Jeepster
          Jeepster @CMC-SD last edited by

          Hi, what I meant was whether I should be looking for robot txt at the top of the page or somesuch

          1 Reply Last reply Reply Quote 0
          • Jeepster
            Jeepster @irvingw last edited by

            Hi Irvnig

            Thanks for the response but the issue of adding tags doesn't apply as it's not my site.

            1 Reply Last reply Reply Quote 0
            • CMC-SD
              CMC-SD @Jeepster last edited by

              AFAIK, there is no way to "sneakily" no-follow a link. You no-follow a link by adding rel=nofollow. If rel=nofollow isn't there, the link is followed.

              Jeepster 1 Reply Last reply Reply Quote 0
              • irvingw
                irvingw @Jeepster last edited by

                test it to see if for some reason it is recognized, just for fun.

                if something on a site is nofollowed by default and doesn't show up in the source code of that link (meaning it is declared in another piece of code), add a rel="follow" and a rel="dofollow" tag and see if it overrides the nofollow by using a firefox plugin tool that highlights nofollow links for you (you should already have this installed if you are an SEO)

                Jeepster 1 Reply Last reply Reply Quote 0
                • Jeepster
                  Jeepster last edited by

                  The only other place I've seen that is in spam blog comments (as a desperate attempt to override the blog's default "no-follow")....

                  Yep, that's what I've read as well.

                  Now he's changed it to rel="dofollow"  (no, me neither) -- which strikes me as even more gobbledegook.

                  Obviously I'm going to ask him to leave out the attribute altogether. But what other attributes should I be looking for on the page source (CTRL+U) to ensure he hasn't sneakily no-followed all the links on the page?

                  irvingw CMC-SD 2 Replies Last reply Reply Quote 0
                  • SVmedia
                    SVmedia last edited by

                    GoogleBot does obey the rel="nofollow" attribute.. as for rel="follow" - I don't think so.  The only other place I've seen that is in spam blog comments (as a desperate attempt to override the blog's default "no-follow")....

                    irvingw 1 Reply Last reply Reply Quote 2
                    • STL
                      STL Subscriber last edited by

                      It's a way of controlling the link power from a site. They're passing on the link juice to you.

                      If you want the search engines to see that link on the external blog, then what they have done is a good thing. They could have also just left that parameter out altogether.

                      People can put rel="nofollow". This means "don't pass link juice". You could interpret it as a directive to the world that whilst you are providing the link to the site, you don't endorse it.

                      From Google:

                      "Nofollow" provides a way for webmasters to tell search engines "Don't follow links on this page" or "Don't follow this specific link."

                      http://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569

                      1 Reply Last reply Reply Quote -1
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • SoulSurfer8

                        Rel=Canonical For Landing Pages

                        We have PPC landing pages that are also ranking in organic search. We've decided to create new landing pages that have been improved to rank better in natural search. The PPC team however wants to use their original landing pages so we are unable to 301 these pages to the new pages being created. We need to block the old PPC pages from search. Any idea if we can use rel=canonical? The difference between old PPC page and new landing page is much more content to support keyword targeting and provide value to users. Google says it's OK to use rel=canonical if pages are similar but not sure if this applies to us. The old PPC pages have 1 paragraph of content followed by featured products for sale. The new pages have 4-5 paragraphs of content and many more products for sale. The other option would be to add meta noindex to the old PPC landing pages. Curious as to what you guys think. Thanks.

                        Technical SEO | | SoulSurfer8
                        0
                      • Dan-Lawrence

                        Staging & Development areas should be not indexable (i.e. no followed/no index in meta robots etc)

                        Hi I take it if theres a staging or development area on a subdomain for a site, who's content is hence usually duplicate then this should not be indexable i.e. (no-indexed & nofollowed in metarobots) ? In order to prevent dupe content probs as well as non project related people seeing work in progress or finding accidentally in search engine listings ? Also if theres no such info in meta robots is there any other way it may have been made non-indexable, or at least dupe content prob removed by canonicalising the page to the equivalent page on the live site ? In the case in question i am finding it listed in serps when i search for the staging/dev area url, so i presume this needs urgent attention ? Cheers Dan

                        Technical SEO | | Dan-Lawrence
                        0
                      • jamesm5i

                        "Fourth-level" subdomains. Any negative impact compared with regular "third-level" subdomains?

                        Hey moz New client has a site that uses: subdomains ("third-level" stuff like location.business.com) and; "fourth-level" subdomains (location.parent.business.com) Are these fourth-level addresses at risk of being treated differently than the other subdomains? Screaming Frog, for example, doesn't return these fourth-level addresses when doing a crawl for business.com except in the External tab. But maybe I'm just configuring the crawls incorrectly. These addresses rank, but I'm worried that we're losing some link juice along the way. Any thoughts would be appreciated!

                        Technical SEO | | jamesm5i
                        0
                      • BeytzNet

                        How do you mark a quote HTML wise?

                        Hi, As far as I know, in the past Italic was used to emphasize (similar use to Bold). Now I've seen people use Italic for quotations. Is that the correct thing to do for an entire paragraph or is it a problem for Google wise? Thanks

                        Technical SEO | | BeytzNet
                        0
                      • AZWebWorks

                        Google's "cache:" operator is returning a 404 error.

                        I'm doing the "cache:" operator on one of my sites and Google is returning a 404 error. I've swapped out the domain with another and it works fine. Has anyone seen this before? I'm wondering if G is crawling the site now? Thx!

                        Technical SEO | | AZWebWorks
                        0
                      • Squall315

                        Websites being hacked & duplicated, what should we do?

                        Hi, please help! Our website was hacked and being totally duplicated. They even injected codes to intercept our orders. Although the codes issue had been solved, still there're two mirror sites out there. When search for some of our key words, they even have good ranks. What exactly can we do to let Google ban those two sites. Thanks in advance!

                        Technical SEO | | Squall315
                        0
                      • vernonmack

                        Should we use "and" or "&"?

                        Our client has an ampersand in their brand name.  The logo has "&", their url is spelled out.  I'm trying to get them to standardize the use of the name for directories/listings.  Should we use "and" or "&"?

                        Technical SEO | | vernonmack
                        0
                      • dcmike

                        Hyphenated Domain Names - "Spammy" or Not?

                        Some say hyphenated domain names are "spammy". I have also noticed that Moz's On Page Keyword Tool does NOT recognize keywords in a non-hyphenated domain name. So one would assume neither do the bots. I noticed obviously misleading words like car in carnival or spa in space or spatula, etc embedded in domain names and pondered the effect. I took it a step further with non-hyphenated domain names. I experimented by selecting totally random three or four letter blocks - Example: randomfactgenerator.net - rand omf act gene rator Each one of those clips returns copious results AND the On-Page Report Card does not credit the domain name as containing "random facts" as keywords**,** whereas www.business-sales-sarasota.com does get credit for "business sales sarasota" in the URL. This seems an obvious situation - unhyphenated domains can scramble the keywords and confuse the bots, as they search all possible combinations. YES -  I know the content should carry it but - I do not believe domain names are irrelevant, as many say. I don't believe that hyphenated domain names are not more efficient than non hyphenated ones - as long as you don't overdo it. I have also seen where a weak site in an easy market  will quickly top the list because the hyphenated domain name matches the search term - I have done it (in my pre Seo Moz days) with ft-myers-auto-air.com. I built the site in a couple of days and in a couple weeks it was on page one. Any thoughts on this?

                        Technical SEO | | dcmike
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.