Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Fewer keywords in title tag?
-
Hello,
I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two?
Thank you!
-
I'm sorry I may have gotten it mixed up.
I was thinking of the meta name=title. From what I remember meta name=titles do little-to no affect in ranking. This is mainly because you can always override your with meta name=title in which a user can just easily manipulate the meta name=title to spam keywords, while could actually have nothing to do with the meta title. Thus there is little to no affect in rankings.
-
Thank you, Takeshi!
-
William,
I have to disagree with your answer. Title tags are very relevant to rankings. Here is a quote from SEOmoz at http://www.seomoz.org/learn-seo/title-tag:
"Creating a descriptive, keyword-laden title tag is important for increasing rankings in search engines. The screen shot below comes from SEOmoz's survey of 37 influential thought leaders in the SEO industry on the search engine ranking factors. In that survey, 35 of the 37 participants said that keyword usage in the title tag was the **most important **place to use keywords to achieve high rankings."
-
The title tag is one of the most important on-page factors that Google looks at. Every keyword you have in your title dilutes the value of all the other keywords, so you should stick to as few words as possible, plus maybe your brand name. This is also a good practice from a user experience perspective.
-
Your keywords on your title tag is not that relevant in terms of ranking. Meta tags are generally used for SERP CTR. You just want to make sure when your site shows up on the search people will actually click to it. Putting multiple keywords don't help your rankings at all.
I suggest optimizing your title tag with the most helpful title for search users.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Stuffing
Working on optimizing my e-commerce website. We have managed to obtain very good ranking on most keywords that we use directing to different products. However, there is one that ranks very low, and Moz alerts that keyword stuffing might be one of the reasons. While I have edited the content to include less of the same keyword on that particular page, the links to different products that contain the same keyword from the same page (accessories and related products) I believe are increasing my count and it seems to be working against me. \ Should I start eliminating some of these links so as to eventually obtain a better ranking? any help would be greatly appreciated.
On-Page Optimization | | NewVape0 -
Keyword Stuffing Question
Say your on a e-commerce category page "Shirts" every lower level category has "shirts" in it such as: T-shirt, long sleeve shirt, sweat shirt, v-neck shirt, and so on. Is this page going to be penalized in google for the keyword "shirts" just because it is in the title and on the page a thousand times because i'm targetting words like "long sleeve shirt? and if it is, will the "long sleeve shirt" keyword be negatively affected as well? Answer much appreciated,
On-Page Optimization | | Mike.Bean
Thanks in advance.0 -
Keywords in Navigation
Hi, What is best practice for main navigation links with regards to use of keywords in them. For example is it best to using the phrase 'Pricing", "Website Pricing" or "Website Design Pricing" To me 'Pricing' is more appropriate because to the user they know they are on a website designer's site so what else would pricing be for right?! Furthermore you use less 'real estate' on the nav bar! There is on page text around the site which has links to "see our website design pricing" etc so I assume that is perhaps a more natural place to include that phrase? Look forward to your insights 🙂
On-Page Optimization | | NeilD0 -
How bad is it going over 70 character for title tag length?
I know less than 70 is recommended. I am about to run a script to create some title tags and a few will be between 71-74. Is going just the few characters over ok until I can get in there and manually do them?
On-Page Optimization | | EcommerceSite0 -
Important keywords in product names
Hi! among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g: Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000 Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000 This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords. On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product. What be your recommendations? I tend to take the labeling away.
On-Page Optimization | | RomiSverige0 -
Keyword Density Tools
Does anyone have recommendations on the best tool(s) to use to check the keyword density of each page of a website? I'm not sure if SEOmoz has such a tool.
On-Page Optimization | | webestate0 -
Title tag for category page
I'd like to know your views on the best approach for title tags for category pages for ecommerce sites. 3 examples A) Category name | Free delivery on $50 purchase | Brand name B) Discover best "category name" on brand name C) Category Name | 1st Keyword, 2nd keyword | Brand name Thanks!
On-Page Optimization | | walidalsaqqaf0 -
Should I include location in title tag to rank higher in local search
I'm working on a site for a small guest house (http://www.tommysonthebeach.com). I have created a Google Place page (Bing and Yahoo Local) as well and I have the address in the footer on every page. I have the location (Indian Rocks Beach) at the beginning of most titles tags because that is how people tend to search, e.g. "Indian Rocks Beach vacation rental." In theory I would think that I don't need location in the title tag because Google knows the location, and I could use the real estate for other keywords suchs as "pet friendly" or "beach hotel," etc. But when I look at the SERPS, those ranking highly all seem to have the location at the beginning of the title tag. Thanks. P.S. The site is currently not showing up in Google local search apparently because Google thinks it's a vacation rental agency, which are not allowed in local search. I'm trying to get that fixed.
On-Page Optimization | | bvalentine0