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Google Analytics Showing Inflated Product Revenue
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Hi-
For the month of Feb on two of our sites we are seeing inflated product revenues. I have not seen this before and I am not having any luck searching for answers.
Here is the issue:
- Product B sells for $159.95
- For the month of Feb we sold 3 thus revenue should be ~$479.85
- GA is showing Product B's revenue at $3,360.00
I read online that sometimes folks will bookmark the receipt page and that can cause this and we would need to put a catch in place for this but I am guessing this is not the case as it is happening on two sites.
Please let me know if you have any questions.
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Hi Melissa,
I have seen this happen in the past, and it came down to the developer on the site, testing prior transactions where the analytics code would flag as the viewing of the invoices where rendered on the site.
Did you start running GA eCommerce code after the site was already live? Could it be possible that an older transaction (previously not recorded by GA) may be the cause? Can you view the transaction ID's to see if they are consistent as there may be a one or more not in the same ID range for the last month...
Hope this helps!
Dan
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Here is some other interesting information. I ran some sales reports from our eComm platform and according to sales we did no sell a single "product b" the entire month of Feb.
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OK I will do some more digging Oleg.
Upcounsel: The two sites have different Google Accounts...not reporting on the same account.
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Yea seems weird that $3360 is not even divisible by 159.95.
Do you have other products that are logging revenues? Could that revenue be including other product sales accidentally?
I also wonder if this revenue reporting was working correctly before, or just recently implemented?
Even though 3360 / 159.95 does not work out, if 159.95 was rounded up to 160, then it would be saying you sold 21 units.
Also- you say two sites, are they reporting separately or into the same account? Or is this exact same number incorrectly appearing on two different sites and GA accounts?
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Is the quantity correct?
You just need to do some detective work in GA and see when/where the product purchases were logged. How many different people? Did they revisit the same page (as you mentioned)? Where is your conversion tracking code located?
There are so many questions/possibilities that it's hard to determine without actually going into GA, following the conversion funnel, troubleshooting on page analytics code and analyzing the situation.
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