Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
WordPress and category/subcategory landing pages
-
Hey,
Here's my situation. I'm building a WordPress blog for product reviews of a certain niche.
Current category setup is 4 main categories with 4-8 subcategories each. Each subcategory has a unique description that will help it become a landing page for certain keywords, after which it lists the posts from that subcategory.
The posts will always be assigned to a sub-category, never to a main category.
My issue is what to do with the main categories. They're fairly general so they're not really targeting any keywords, and don't have any unique descriptions attached to them. I was thinking of choosing between three options on designing the main category pages:
- List the subcategories + normal posts loop that bring the latest posts from the subcategories (may create a lot of duplicate content since the subcategory pages are also listing their posts)
- List only the subcategories (+ maybe just the latest post from each subcategory)
- Don't link the main categories at all, instead only use them to create dropdowns for the subcategories
So, what would you choose, and why?
-
Would you feel of will comfortable sharing the URL either here or in a private message.
a screenshot perhaps of what you would like it to look like?
A screenshot of what you have now.
I built many blogs and have followed the Advice given on copyblogger.com it has not steered me wrong yet.
http://www.copyblogger.com/wordpress-setup-mistakes/#more-30398
What you're doing is adding a parent category or page?
You can add new categories and subcategories as shown below, however you will want to link to every one of them meaning each one has its own page without a / category/ sub/
You want examples/category/tag/
That will do what you are wishing the subcategory to do however it will do it in a much cleaner and better way for your blog.
http://www.wpbeginner.com/beginners-guide/how-to-add-categories-and-subcategories-to-wordpress/
I get what you're saying now your WordPress structure is set to use categories and subcategories
http://www.copyblogger.com/wordpress-setup-mistakes/#more-30398
Mistake 3: Too many categories, not enough tags
This is a really common error that even proficient content publishers can make — especially once your site starts to outgrow its original purpose.
It’s easy to just assign another category and dump posts into it, but that starts to create a very cluttered category structure. This is where tags can step in to do the job of tying together your posts.
Think of it this way: Categories are best for segmenting your content into broad sections. Tags help further refine and filter each post into specific sub-sections.
Category
Sub category 1
Sub category 1
New Category
Sub category 1
Etc.
http://wordpress.org/tags/subcategories
Would you like the categories to show up as URLs or would you like them to show up simply as a choice inside of the main URL?
My reason for asking is not due to URL structure so much as how your blog will operate. I also want to ask you what framework you're using?
My reason their different ways of going about things on different frameworks is I am sure you know.
I'm sure that you've gotten rid of the category Uncategorized right?
http://wordpress.org/extend/ideas/topic/automatic-building-sublevels-menus-using-subcategories
http://wordpress.org/extend/plugins/sub-categories-widget/
http://stackoverflow.com/questions/11594678/wordpress-categories-linking-to-subcategories
Would be more worried about burying my links using the subcategories for every subcategory you create Google's going to have to dig a little deeper I would suggest building pages instead of categories I understand in certain instances that is not an option. However if using subcategories I would need to know if you want them to be shown? If yes you may use tools like this
http://wordpress.org/extend/plugins/sub-categories-widget/
Or
http://yoast.com/showing-subcategories-on-wordpress-category-pages/
I would be very wary of doing that but I to understand if you want to essentially categorize your information. Maybe
SEO
Hosting
Etc.
Make them into tags not subcategories.
I hope what I've written makes sense. And I had to do some research I do everything on WordPress myself so if I could see a screenshot pictures worth 1000 words as they say.
Sincerely,
Thomas
-
Thanks Tom! However, I'm not interested in the URL structure, as I got that figured down. I'm mainly curious on what's a good practice for designing the blog category page when you have subcategories, and all the posts belong to the subcategories themselves.
-
I use Premise as you can change the landing page url to meet your needs. You want the least amount of parameters after the
http://wordpress.org/support/topic/plugin-wordpress-seo-by-yoast-remove-category-base
Get it here
http://wordpress.org/extend/plugins/wordpress-seo/
Original URL/ this will get you the most ranking power. You may also want to use WordPressSEO by yost you can eliminate categories from the URL therefore lowering the the amount of parameters your website will show.
If I had A) http://example/landing-page/
Vs
B) http://example/category/landing-page/
I will always pick the one with the least amount of forward slashes or parameters
There is a good price on Unbounce to create landing pages inside the SEOmoz pro perks
http://www.seomoz.org/pro-perks
I like http://getpremise.com/
Landing Page URLs – This option allows you to create a unique URL for all the landing pages you create. Like a category distinction, it will keep your landing pages ordered and more SEO friendly.
basically in WordPress you you want the least amount of parameters after the/as possible to not use your categories to dilute the URL unless the category is a unique category and is the only thing after the/.
I hope this makes things easier.
Sincerely,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of using spaces or no spaces on product category page varient keywords
Hello, all fellow Mozzers,
On-Page Optimization | | JamesDavison
I have taken over a project and this account, so can't change the username according to MOZ.🙃 We run an eCommerce website, and to me, some of the content is conflicting as some pages have more information content than what I would put in a commerce page, but this is how the boss wants it to work, personally, I would separate the content out.
The page I'm working on:
https://www.longstonetyres.co.uk/tyres/205-70-14.html
and this is an example of the rest of these types of pages, I will be tackling:
https://www.longstonetyres.co.uk/tyres/125-15.html I was tasked to improve SEO ranking, when using the MOZ page grader I had a score of 24 out of 27 83% SEO score and 3-page problems. 7th position in Google for the search term 205/70 R14 As it is a generic product listing page, It was pointless to add to the URL and the Internal links I can't reduce as these are links to products, so I went to reduce the
keyword stuffing and making the page content more natural, this improved the page to 25 out of 27, 87% SEO score and 2-page problems. Improvement to 3rd position in Google, but he wants to chase 1st place to be above his competitors, which is fair enough. It turns out that in the past, they have used this type of page to try and get a high ranking for several search terms, as it is a different variation on a tyre size terms are:
205/70 R14, 205/70R14, 205/70 R 14
205/70 X 14, 205/70X14, 205/70 X14
and so on for all the different ways you can search for this tyre size. He is also convinced Google will see these as different search terms, and while I agree to an extent, this causes Keyword Stuffing on the page, which in turn was harming the rankings. Each product listed on the page already has its own title 205/70 R14, 205/70 HR14 and so on, so my question is. What is the best practice for writing content on these types of pages to gain high rankings for several Keywords, and what value does writing the same keyword with spaces and no spaces have? Any help or advice is welcome, so I have a better understanding of how to approach this for this page and the rest of the site. Cheers Mal0 -
Moz bar not working on https://www.fitness-china.com/gym-equipment-names-pictures-prices
Moz bar not working on our website about gym equipment names https://www.fitness-china.com/gym-equipment-names-pictures-prices How long fix it?
On-Page Optimization | | ahislop5740 -
Does it hurt SEO to build landing pages in HubSpot instead of directly in Word Press?
Our team's website is built in Word Press, but we use Hub Spot as our CRM. We are trying to determine if building landing pages in Hub Spot is going to hurt our SEO efforts and if it's better to build directly on Word Press.
On-Page Optimization | | MerlinLaw0 -
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
Page rank check
Hello everyone, How long should I wait to see if page rank for optimized pages have improved? cheers
On-Page Optimization | | PremioOscar0 -
How much copy should there be on an e-commerce category page?
I'm not looking for a precise number, obviously. I'm more interested in a general range. More text means more long-tail and synonym opportunities, but of course you don't want too much copy above the fold, pushing your products down. Maybe you can get away with a short paragraph or two at the top of the page. You can always put more copy below the products, but in a recent SEOmoz e-commerce webinar, the presenter seemed to think that was silly and unnecessary. He even suggested that the algo might intentionally ignore text below products, since it's clearly not intended to be read. What do you think?
On-Page Optimization | | CMC-SD0 -
Page speed tools
Working on reducing page load time, since that is one of the ranking factors that Google uses. I've been using Page Speed FireFox plugin (requires FireBug), which is free. Pretty happy with it but wondering if others have pointers to good tools for this task. Thanks...
On-Page Optimization | | scanlin0