Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Adding backlinks in old articles?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Adding backlinks in old articles?

    Link Building
    3
    6
    3279
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • bloggingyourpassion
      bloggingyourpassion last edited by

      I am trying to get a few more links to get a few of my pages to rank and I am thinking about adding some more backlinks on my own site on some of the old blog articles as well as some of my other related blogs.

      My question is - is it still beneficial to link from these articles that are say 1 year old or more, or would it be far more valuable to write new articles on the blog containing those same links?

      1 Reply Last reply Reply Quote 0
      • MikeTek
        MikeTek last edited by

        It won't hurt to link from older articles, but I'd take a look at what kind of Page Authority / PageRank these older articles have before bothering. If new posts, without generating any new backlinks from external sites, are ending up with about the same authority as those old articles, new/old probably won't make much difference.

        One thing you might want to bring into consideration is the level of traffic, and through what keywords, those old posts are getting - if they're on related topics to the pages you're trying to rank, you can channel some relevant traffic to these pages while you're building the links by creating some more visual emphasis (instead of just linking some anchor text within the post, use a call-out box to entice some clicks).

        There are a lot of unknowns from my standpoint, but that's my advice based on what you've described.

        1 Reply Last reply Reply Quote 2
        • bloggingyourpassion
          bloggingyourpassion @EvolveCreative last edited by

          Dave this is SEO-moz, so the whole purpose of my question was about SEO benefit

          1 Reply Last reply Reply Quote 0
          • EvolveCreative
            EvolveCreative @bloggingyourpassion last edited by

            If you're inserting the links to improve user experience why does it matter? Just insert the links where it makes sense.

            bloggingyourpassion 1 Reply Last reply Reply Quote 0
            • bloggingyourpassion
              bloggingyourpassion @EvolveCreative last edited by

              not exactly.  I own 3 well established blogs that are on related topics.  Some of the articles from each one are helpful to another and since linking from one helpful article to another would be good for the user experience, I am not really concerned about that.

              What is your logic for the new articles over linking from the older articles?

              EvolveCreative 1 Reply Last reply Reply Quote 0
              • EvolveCreative
                EvolveCreative last edited by

                If I understand your question correctly you're asking what is the best way to manipulate Google rankings with your network of blogs? Add links to old articles or write new articles?

                My answer would be - on the new articles.

                And bring down your network of blogs. It will come back to bite you one day.

                bloggingyourpassion 1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • landlwoof4

                  How to get rid of bad backlinks

                  off-page seo seo backlinks spam score

                  So I noticed my rankings going down and spam score going up. So under my spam score there are over 100 links for different websites but ALL redirect to semalt.com I researched it and it says they hijacked a bunched of backlinks but don't know much more. How can I get rid of all those backlinks? I was told I could use the disavow tool but apparently that can hurt my ranking as well. The semalt.com site has no backlink to me - it looks like the pages that have/had my backlinks, they've redirected to them. For instance this is one of the links http://www.oxvideos.xyz/indianantyphotoxxx 422005fb-9240-40a4-8b65-f5b1f5079dea-image.png

                  Link Building | | landlwoof4
                  0
                • spyke01

                  Best Way to Filter Backlinks

                  When analyzing backlinks and trying to get the same one for another site there are a ton of backlinks to go through. I know that if the DA of the link is then pages on the site might be a good choice like adding an article or something of the sort to the site but as far a the same page goes you can typically only do this with a comment on the page. My question is, given a huge list of backlinks from multiple sites, is there an easy way to analyze the links and determine which ones I can copy without manually checking hundreds of links?

                  Link Building | | spyke01
                  0
                • kirstyseo

                  Hidden Backlinks

                  Hi, I hope someone can help me with this. We have a competitor who appears to be ranking No1 for a competitive search term with a very lame site and above some authoritative sites. He has been here for some time as well. When we check out his back link profile through OSE, Majestic and Ahrefs they show as only 3 backlinks from no PR sites. However, someone pointed out that they could be using a link network that is blocking every crawler apart from Google, Yahoo and BIng. I would like to know if there is a way to confirm this. For instance I know that we can use screaming frog to mimic Googlebot, however, if there a way to reveal the real backlinks to a site like this using any tools. Thanks

                  Link Building | | kirstyseo
                  0
                • imoney

                  Reposting my articles on other blogs - good or bad?

                  Hi there! Our blog is full of really good articles on consumer finance topics. Recently we established contact with some local media and even government agencies who said they will be happy to repost our articles on their sites. Question: is it ok to repost our articles as they are and link back to us, or shall we rewrite them to make them 100% original? The media doesn't insist on original content, but I'd like to get SEO benefit from it (the sites are really good). If original content gives us more SEO value, we're happy to do it Please advise. P.S. Using rel=canonicals is not an option (it's government websites and some old school media - they are very not tech savvy).

                  Link Building | | imoney
                  0
                • Romaine

                  What is the best pinging service for my backlinks?

                  I am looking for a good pinging service that indexes my backlinks fast. After doing some research I found linklicious, backlinksindexer and pingfarm among others. My quesiton: do those services still work and if yes, which one is the best one out there at the moment. Thanks for the help.

                  Link Building | | Romaine
                  0
                • jgower

                  Frustrated with spammy backlinks from competitors

                  I've only been doing SEO for my company for the last month and I've made some headway but what is really frustrating me right now is a couple of competitors that have OBVIOUS spammy links ranking in the number 1,2,3 stops all over the board for the keywords i'm going for.  One competitor in particular has anchor text links EVERYWHERE that make absolutely no sense...junk like... "I have never been more saddened by anything in my life than when my grandfather got cancer.  I told my uncle he needed to buy some auto insurance.  I really like pork." I mean, these links are the pages with the most page authority and page rank out of all of the ones they have...and I'd venture to say that almost all of their backlinks are like this...well, half of them are just random links with good anchor text on the sidebar of a bazillion spam websites (diapers, toys, fake blogs, etc.)...while i have about 3k links and most of my top competitors have about 5k links...these guys have over 33k. Worse yet, when I look at something like Alexa rank, they have pretty high overall traffic rank but it shows traffic rank in MX (mexico) instead of the US...these guys only sell in the US!  I mean, they're black hat if I've ever seen such a thing and they rank superbly on all keywords. What can I do to compete with this junk?

                  Link Building | | jgower
                  0
                • onlinemediadirect

                  Ezine Articles

                  How much do other people rate Ezines as a provider of articles and incoming links.  What are peoples experiences. It has to be one of the most strict article sites but does this make it the best ?

                  Link Building | | onlinemediadirect
                  0
                • AnthOrange

                  Quotations about importance of social media and backlinks

                  Hi all, I'm looking to put together a presentation on SEO and I'm wondering if anyone knows any good quotes that relate to the importance of having content on your site that people want to use and share. I'm looking for something like this: “Today’s marketing success comes from self-publishing Web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others.” David Meerman Scott “The New Rules of Marketing and PR” but ideally something that illustrates in terms of numbers how much more traffic and seo benefits a site can expect from having good guides, pdfs and news stories that people want to share. Thanks so much for any helo you can offer. thanks, David

                  Link Building | | AnthOrange
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.