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    4. Metadata stored in images read by search engines?

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    Metadata stored in images read by search engines?

    Image & Video Optimization
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    • unitedairlines
      unitedairlines last edited by

      Does anyone know if metadata stored in images is read by search engines?My company stores images in digital asset management systems and metadata keyword tags are added to the images, so they can easily be found within the system. Since these keywords are stored in the image file, I was wondering if search engines can read them once the image is placed on the website, but I'm not finding any evidence of this in my research.

      1 Reply Last reply Reply Quote 0
      • unitedairlines
        unitedairlines @jws8118 last edited by

        Yes, I meant the metadata stored in the raw image file. Thanks for your help!

        1 Reply Last reply Reply Quote 0
        • jws8118
          jws8118 last edited by

          The only metadata that the search engines look at are image titles and alt tags.

          of you are referring to all of the metadata stored in a RAW image then no the engines don't use this data today That we know of.  As seo morphs more into content and content becomes more and more visual this isn't to say that they might not use it in the future.

          unitedairlines 1 Reply Last reply Reply Quote 1
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