Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Huge ranking difference between google and bing
-
I am trying to rank for the keyword "trash bags" I did a lot of on-page optimization and link building. We started ranking #2 on bing and yahoo but google seems to be stubbornly fluctuating between being as high as 20 and as low as 45 and even dropped our rankings for a couple of weeks. Is there any need for concern if google is acting so different from bing/yahoo?
-
Not really. I have seen that when I optimize or change elements of a page that are big SEO elements (Title,Htag,Content) Google usually goes through a fluctuation but then returns or improves upon my position. That is of course unless you "de-optimized" your pages for that term. Like pulling it out of strong SEO positions.
I would start to think about making changes if no improvements come after about 3-4 weeks depending on your crawl rate.
You might also want to check on some of the link building you have done to the page. Some of those links you built may be devaluing your page. Make sure you have a healthy backlink profile going to that page.
-
My site currently ranks #1 for my main keyword on yahoo and bing and has done for years. I used to rank #1-7 for the keyword on google and hundreds of related keywords. After penguin google hates our site now. We rank nowhere in top 200 for our keyword with no penalty applied, contacted google and they say no manual action has been taken. Its nuts.
Bit of a rant but from what I see if you try to rank for a keyword with anchor text in links google will punish you for it. Google is totally nuts. New sites with no links rank better.
My advice is to avoid any form of anchor text on site or off with your keyword trash bags in it. Just use your site name to try to dilute your link profile from trash bags.
-
Thanks Tom for your reply. I forgot to mention one point in my question - I used to rank for 'trash bags' somewhere by #13 and after I optimized the website to rank for that term it hasn't seen the daylight.
Does that change the question a bit?
-
I think of it as why did my mom tell me I couldn't go to the mall when my dad told me I could. Same question, asked of two people with the same goal (to parent their child), yet Mom took into account that I had been playing video games instead of doing homework, while Dad took into account that I had cleaned my room the previous weekend.
The two engines have different indexes and different factors they look for in ranking things. I'd be sure to check in Google Webmaster Tools to see if there are any notices to you there. Also look at who is ranking above you on Google and see if there's a reason you should be above them (do you have higher-quality content? more links? etc).
-
Hey Rachel,
I don't think it would be cause for concern per se. Google and Bing operate on completely different algorithms. You are definitely going to want to continue to work on your SEO until you see that ranking stabilize. It may just be an issue of time.
Hope that eases your mind a bit.
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Company name ranking
Hi all, I hope somebody can share their thoughts on the below. A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking. I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check). The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it) I've listed below the SEO tasks I completed whilst attempting to rank the company name: I set up analytics and webmaster tools, in which I set up preferred domain (www) Added a sitemap Edited meta data making sure company name was included I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these. I placed www.clientswebsite.co.uk on all of their social media profiles I reformatted headers on their home page, making sure the H1 included my client's company name I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page Activated SSL and forced to HTTPS I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions Adam
Technical SEO | | SO_UK0 -
Not all images indexed in Google
Hi all, Recently, got an unusual issue with images in Google index. We have more than 1,500 images in our sitemap, but according to Search Console only 273 of those are indexed. If I check Google image search directly, I find more images in index, but still not all of them. For example this post has 28 images and only 17 are indexed in Google image. This is happening to other posts as well. Checked all possible reasons (missing alt, image as background, file size, fetch and render in Search Console), but none of these are relevant in our case. So, everything looks fine, but not all images are in index. Any ideas on this issue? Your feedback is much appreciated, thanks
Technical SEO | | flo_seo1 -
Google SERPs Show Different Title
Hi Guys, Can anyone please help with my situation. My domain is www.greedybins.com.au. I had title setup in every pages differently, and it has been 2 months since I made the changes. I keep checking by using site:www.greedybins.com.au in search. So far, only 1 title that been show correctly in SERPs. I used SEO Yoast before, I changed to All In One SEO Pack plugin, the titles are changing, but still not accurate as I made it. Somehow Google altered it by itself. I have tried fetch and submit sitemap couple times from Google Search Console. Could anyone please advise?
Technical SEO | | ray.soms0 -
Google will index us, but Bing won't. Why?
Bing is crawling our site, but not indexing it, and we cannot figure out why -- plus it's being indexed fine in Google. Any ideas on what the issue with Bing might be? Here's are some details to let you know what we've already checked/established: We have 4 301’s and the rest of our site checks out We’ve already established our Robots is ok, and that we are fixing our site map/it's in fine shape We do not see anything blocking bingbot access to the site There is no varnish or any load balancers, so nothing on that end that would be blocking the access We also don't see any rules in the apache or the .htaccess config that would be blocking the access
Technical SEO | | Alex_RevelInteractive1 -
Hreflang Tag great for Google, what about Bing or others?
I've read that the Hreflang Tag is all the rave for International solutions on a per page basis. I haven't read much about what International agencies are using for non-Google search engines such as Bing. Is the common language meta tags the only solution? would love to see an article that addresses this
Technical SEO | | MikeSEOTruven0 -
Ranking on google.com.au but not google.com
Hi there, we (www.refundfx.com.au) rank on google.com.au for some keywords that we target, but we do not rank at all on google.com, is that because we only use a .com.au domain and not a .com domain? We are an Australian company but our customers come from all over the world so we don't want to miss out on the google.com searches. Any help in this regard is appreciated. Thanks.
Technical SEO | | RefundFX0 -
Bing rank drop off for multiple sites
Hi Mozzers, Seeing some wacky stuff going on on some sites I manage. In more than a few, the ranking on bing has dropped basically overnight from page one spots to not being found on the first 100 positions. Anyone else seeing similar results? Some of the sites are fairly new, some have been around for ages, some are wordpress, some are not. I've been searching for some news of a big change on bing, but keep reading about bing dropping the thin sites during black friday. In one example, I had the site set up in BWT for a while, and had a look at the data. The reports show that the pages are crawled, the index summary shows pages indexed, and there seems to be no crawl errors, but rankings are absolutely gone. Also, I can't see the sites in bing if I search "site:example.com" in bing. Here's 2 examples, the first would make sense since it's pretty thin as I havent added much content yet: http://homewindowtint.org but this one doesn't make sense to me. Sure there's a few errors, but to be dropped like a rock seems weird http://www.ahmedandsukaram.com
Technical SEO | | rosstaylor0 -
Bing Cache
How can you see what pages are cached by bing. I'm basically looking for these google approaches for bing: cache:domain.com site:domain.com Thanks Tyler
Technical SEO | | tylerfraser1