Isnt it better to have headlines in H1 and H2 tags instead of p tags?
-
I am working with a simple site http://http://lightsigns.com/Uniko_Manufacturing_Limited.html
They seek more SEO traffic. However, the two big headlines that read "Wholesale Supply to the Sign and Display Industries" which is on line 241 and 242 of the source code, its in a p tag, i.e.
<p <span class="webkit-html-tag">style</p <span>="padding-top: 0pt; " class="paragraph_style_1">Wholesale Supply to the
and
<p <span class="webkit-html-tag">style</p <span>="padding-bottom: 0pt; " class="paragraph_style_1">Sign and Display Industries
Likewise, the product titles are in p tags, also. For example, on the Slide-in Light Box product page, http://lightsigns.com/Slide_In_light_box.html , I have done keyword research and no one is using the words slide in light box.Plus, it is also a p tag, ie. line 43 reads
style="padding-bottom: 0pt; padding-top: 0pt; " class="paragraph_style">Slide-in Light Box
If I suggest that they make an H2 tag with SEO-optimized keywords such as Display Light Box - Slide-In LIght Box, would this indeed help SEO?
In summary, is it correct to say that H1 and H2 tags are stronger signals to the search bots of what the page is about?
-
I would agree that H1s are stronger than
tags for SEO, but they're still pretty minor on-page indications.
Of much greater impact would be to better-optimize the meta-title for the page, which is one of the strongest on-page SEO factors. Right now it's just the company name "Uniko Manufacturing Limited" Much better would be "Uniko Manufacturing Limited - Wholesale Sign and Display Industry Supply" or something similar.
Also, the page has no meta-description, which could severely handicap it when it does appear in search results. The meta-description does not help with ranking, but it's like a mini-ad for the page right in the search results to all ow you try to convince a searcher to click on your page instead of someone else's.
Better to focus on the highest impact optimizations first, rather than just the easiest.
Hope that makes sense?
Paul
-
"If I suggest that they make an H2 tag with SEO..."
H1's carry a little more weight than H2's, so I'd suggest using an H1 if you can. Ian implied that, but he didn't outright say it
Also, the page you have listed has capital letters in it, which isn't ideal, but it's still fine. However, the lower case version does 404. So, any links that are sent to the lower case version will not result in you getting link juice to the page. I'd suggest using a 301 redirect from the lower case version to the upper case one that you have listed.
lower case version:
-
"In summary, is it correct to say that H1 and H2 tags are stronger signals to the search bots of what the page is about?"
Absolutely. These tags are strong signals to search engines as to what the page is about, along with title tags and meta descriptions. You can prioritize content and break down the page with H1 through H6 headline tags. SEOmoz has a great on-page best practice guide for setting up the page, which makes sense for your users as well as search engines. Try not to spam keywords anywhere, just make sure it is "keyword friednly" but at the same time readable and would make sense to a human.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical Tags for Legacy Duplicate Content
I've got a lot of duplicate pages, especially products, and some are new but most have been like this for a long time; up to several years. Does it makes sense to use a canonical tag pointing to one master page for each product. Each page is slightly different with a different feature and includes maybe a sentence or two that is unique but everything else is the same.
Technical SEO | | AmberHanson0 -
Siri Suggested Website Showing Instead of Homepage in UK Region How?
Hi All, When I search for my brand name in safari browser either in ipad, iphone or desktop it is showing "siri suggested website and showing reviewcentre.com site of my brand first instead of my homepage. 2) My site is for UK and it is happening in UK region only 3) I am aware of this so please dont suggest this - https://www.macrumors.com/how-to/apps-siri-suggestions-ios-11/ it is happening for 1st time user also. Thanks!
Technical SEO | | Arnold30 -
Title tag not showing on google? Please Help!
I've read the FAQs and searched the help center. My URL is: http://www.webygeeks.comI have updated title tags of my client's website 10-15 days ago, still the title on google is coming as the company name 😞 Why so??Description is correct but title is incorrect, can you please recommend me something guys?Also, i am wondering why the google cache is showing date of september 5 and we have changed the titles around 10 - 15 days before that http://webcache.googleusercontent.com/search?q=cache:P45GOiHRaIUJ:www.webygeeks.com/+&cd=1&hl=en&ct=clnk Really appreciate your suggestion.
Technical SEO | | lvp11380 -
Implementing Cannonical & Alternate tags on a large website
Hi There, Our brochureware website consists of a Desktop site (www.oursite.com)and a Mobile website (m.oursite.com). I know I need to implement the alternate tags on the desktop pages and the cannonical tags on the mobile versions. However we have a huge site is there any dynamic way through javascript to have the code be generated or is it something that should be done manually page by page? Below is sample javascript a colleague completed to attempt to dynamically develop the snippet but I am unsure if bots will be able to interpret it: Alternate version: Thanks in advance Phil
Technical SEO | | Phily0 -
Best way to implement noindex tags on archived blogs
Hi, I have approximately 100 old blogs that I believe are of interest to web browsers that I'd potentially like to noindex due to the fact that they may be viewed poorly by Google, but I'd like to keep on our website. A lot of the content in the blogs is similar to one another (as we blog about the same topics quite often), which is why I believe it may be in our interests to noindex older blogs that we have newer content for on more recent blogs. Firstly does that sound like a good idea? Secondly, can I use Google Tag Manager to implement noindex tags on specific blog pages? It's a hassle to get the webmaster to add in the code, and I've found no mention of whether you can implement such tags on Tag Manager on the usual SEO blogs. Or is there a better way to implement noindex tags en masse? Thanks!
Technical SEO | | TheCarnage0 -
Hi can anyone let me know which is the better server
hi, i am trying to find out which is the better dedicated server and would like your opinion. the first one is Dell PowerEdge 😄 Intel Xeon E3-1220L, 2.2GHz Dual-Core
Technical SEO | | ClaireH-184886
4GB DDR3 RAM
2 x 500GB SATA HDD
Linux/Windows
10000GB Monthly Transfer
Up to 2 IP Addresses
LSI Raid Card and the second one is, Intel Atom 330 1MB L2 Cache 1.6GH 500GBStorage
4GBRAM
10TBBandwidth if you can please let me know the difference and which one is better for speed and for memory for a large site. many thanks0 -
Img before or after h1 tag?
I like images to align right at top of content page. img tag before h1 tag looks better on page, but wondering if h1 tag before img tag is preferred by spider. Irrelevant? or possibly matters? thanks for any thoughts.
Technical SEO | | jotham2
All about Stuff or All about Stuff or even
All about Stuff0 -
Should there be a canonical tag on my 404 error page?
In my crawl diagnostics, I notice some 4xx client errors. They are appearing for pages that no longer exist, so I'm not sure what the problem is. Shouldn't they just be dealt as 404's? Anyway, on closer inspection I noticed that my 404 error page contains a canonical tag which points to the missing page. Could this be the issue? Is it a good idea to remove the canonical tag from this error page? Thanks.
Technical SEO | | Leighm0