Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Many Characters in an H1?
-
Hi,
How long can the text within an H1 tag area be? Should it ideally be 1-2 words or can it be a full sentence? Or more?
-
There's no technical limitation to the length of heading tags (h1, h2 etc) as they're not displayed anywhere other than on the content page. (Unlike the meta-title attribute, for example, that gets truncated on the Search Results page if it's too long.)
Make it just long enough and no longer
What I mean by that is - write it as a heading that clearly communicates the nature of the page it's introducing, but don't waste words. The more words in the header, the less your targeted words will stand out - both to search engines and to users. So cut down on stop words (the, and, if, because etc) and try to get your primary words close to the beginning of the heading if possible.
But as Stefan says - make sure it makes the visitor want to keep reading - otherwise your SEO efforts have been wasted.
-
Rule of thumb, the h1 heading should describe the paragraph / content below it (in not more than one sentence). For the next headings you could use the h2 tag.
Write for the users. Of course you should pick the right words / phrases people use when they search.
Make the headings compelling encouraging the user to keep on reading
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Underscores, capitals, non ASCII characters in image URLs - does it matter?
I see this strangely formatted image URLs on websites time and again - is this an issue - I imagine it isn't best practice but does it make any difference to SEO? Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Duplicate H1 on single page for mobile and desktop
I have a responsive site and whilst this works and is liked by google from a user perspective the pages could look better on mobile. I have a wordpress site and use the Divi Builder with elegant themes and have developed a separate page header for mobile that uses a manipulated background image and smaller H1 font size. When crawling the site two H1s can be detected on the same page - they are exactly the same words and only one will show according to device. However, I need to know if this will cause me a problem with google and SEO. As the mobile changes are not just font size but also adaptations to some visual elements it is not something I can simply alter in the CSS. Would appreciate some input as to whether this is a problem or not
Intermediate & Advanced SEO | | Cells4Life0 -
Do I have to many internal links which is diluting link juice to less important pages
Hello Mozzers, I was looking at my homepage and subsequent category landing pages on my on my eCommerce site and wondered whether I have to many internal links which could in effect be diluting link juice to much of the pages I need it to flow. My homepage has 266 links of which 114 (43%) are duplicate links which seems a bit to much to me. One of my major competitors who is a national company has just launched a new site design and they are only showing popular categories on their home page although all categories are accessible from the menu navigation. They only have 123 links on their home page. I am wondering whether If I was to not show every category on my homepage as some of them we don't really have any sales from and only concerntrate on popular ones there like my competitors , then the link juice flowing downwards in the site would be concerntated as I would have less links for them to flow ?... Is that basically how it works ? Is there any negatives with regards to duplicate links on either home or category landing page. We are showing both the categories as visual boxes to select and they are also as selectable links on the left of a page ? Just wondered how duplicate links would be treated? Any thoughts greatly appreciated thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Is a different location in page title, h1 title, and meta description enough to avoid Duplicate Content concern?
I have a dynamic website which will have location-based internal pages that will have a <title>and <h1> title, and meta description tag that will include the subregion of a city. Each page also will have an 'info' section describing the generic product/service offered which will also include the name of the subregion. The 'specific product/service content will be dynamic but in some cases will be almost identical--ie subregion A may sometimes have the same specific content result as subregion B. Will the difference of just the location put in each of the above tags be enough for me to avoid a Duplicate Content concern?</p></title>
Intermediate & Advanced SEO | | couponguy0 -
How Many Images on 1 Page Are Acceptable
Example I have a page with a slideshow of 35 pictures. They are all unique pictures and relevant to the page, have unique alt text, though no captions or description surrounding the images. Page also has a lot of unique written content. Question: is this large nr of pictures potentially overwhelming for search engines and they may think it is spammy and it would be a safer bet to only keep the top 10 pictures on such page? I did review this great whiteboard Friday - http://moz.com/blog/image-seo-basics-whiteboard-friday - and I noticed this at very end: "The other part, and I see this happen a lot especially with bigger clients, is when you put lots and lots of images on one page, like an image gallery, those pages tend to be very hard to get indexed. The reason for that is there's not a lot unique textual content. A lot of times it's just overwhelming to users. It doesn't provide a lot of benefit in a search result." My page has been indexed, but will ranking potentially be hurt and to play it safe I better reduce nr of pictures? I do understand the "do what is best for the user" scenario and that is what I am doing with a lot of amazing original pictures not found on any other website. However, with search engines we obviously have to consider how they operate as well. Thank you
Intermediate & Advanced SEO | | khi50 -
Can too many NoFollow links damage your Google rankings?
I've been trying to recover from a Google algorithm change since Sep 2012, so far without success. I'm now wondering if the nofollow on external links in my blog posts are actually doing me damage. http://www.smartdatinguk.com/blog/ Does anyone have any experience of this?
Intermediate & Advanced SEO | | benners0 -
Does an H1 have to be at the top of a page?
Because H1 "may" carry some weight with Google does it have to be placed at the top of the page? Can I place it towards the bottom of the page instead in normal body size? My goal is to keep the main keywords in the H1 but create a much friendlier title for the customer to read at the top of the page.
Intermediate & Advanced SEO | | PottyScotty0 -
Why Put an H1 Tag On A Product?
Why would you put an H1 tag on a product name? I came across this in another forum and thought I'd float it here.
Intermediate & Advanced SEO | | AWCthreads0