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  4. What should happen to expired real estate listings?

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What should happen to expired real estate listings?

Intermediate & Advanced SEO
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  • wattssw
    wattssw last edited by May 3, 2013, 10:26 AM

    For a real estate website, when a house is sold or taken off of the market. What should happen to the listing? 301 redirect it to the grouping (such as zip code or city) which that listing resides in? 404 it?

    1 Reply Last reply Reply Quote 0
    • wattssw
      wattssw @Jeepster last edited by May 3, 2013, 9:07 PM May 3, 2013, 9:07 PM

      Do you let the old URLs 404 or do you redirect them?

      1 Reply Last reply Reply Quote 0
      • wattssw
        wattssw @KarlBantleman last edited by May 3, 2013, 9:06 PM May 3, 2013, 9:06 PM

        So after a year or two there would be thousands of 301 redirects - would you eventually delete these after a year or two?

        1 Reply Last reply Reply Quote 0
        • KarlBantleman
          KarlBantleman last edited by May 3, 2013, 12:06 PM May 3, 2013, 12:06 PM

          I'd usually say redirect it to a category page (zip code or city) straight away but from a users point of view it may not be the best thing to do. Maybe leave the page up with a sold sign and then have a "you may also like" section underneath so they know the house is gone but there are some other options, probably the best for UX. After a few weeks, I'd then 301 it to a category page.

          wattssw 1 Reply Last reply May 3, 2013, 9:06 PM Reply Quote 2
          • Jeepster
            Jeepster last edited by May 3, 2013, 11:07 AM May 3, 2013, 11:07 AM

            What I do (I also work on a real estate website):
            Short-term (maybe one or two weeks): Leave as is but have a "sold" banner over the listing.
            Afterwards: Delete it.

            wattssw 1 Reply Last reply May 3, 2013, 9:07 PM Reply Quote 0
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