Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it possible to redirect the main www. domain - but keep a subdomain active?
-
Hi Mozzers,
Quick question, which I hope one of you can answer...
Let's say I have a website (i) www.example.com and on that a subdomain exists, (ii) subdomain.example.com.
Let's say I want to change my main domain from www.example.com to www.newwebsite.com. I'd 301 all content, use GWT to notify Google of a change of address etc etc.
Having done that, is it still possible to keep the original subdomain active? So, even though www.example.com has been redirected / transferred to www.newwebsite.com, subdomain.example.com would still exist.
If that is possible, what is the implication for Domain Authority? On the one hand, I have transferred the main site (so DA from that will transfer to the new site); but part of that root domain is still active.
Make sense? Any answers?
Thanks everyone...
-
Hi - thank you for your responses and sorry for my very late reply.
Appreciate your input on this. Ruth, the reason for this being in a consideration was because the company wanted to re-brand their customer-facing site (changing to newwebsite.com) but keep oldwebsite.com as a corporate site.
The issue of course is that, unless we did a complete domain transfer, we would lose some of the fantastic rankings that have been built up over two years of hard work. This got me thinking about whether I could give them both, i.e. create subdomain.oldwebsite.com even though the main site has been redirected and transferred.
Having thought about that, I wanted to know if anyone had tested this as it seemed like a potential loop-hole, whereby you might be able to have subdomain.oldwebsite.com and newwebsite.com both piggy-backing off the same DA. But, as you mentioned that DA doesn't transfer that well to subdomains, I guess this may be one reason why.
Thankfully, this strange scenario was avoided, as I finally managed to convince them to start a new corporate site on a .net or .org. The corporate site doesn't need to rank particularly, so I got my #1 solution anyway. The subdomain idea I posted above was a potential backup plan at best, as the CEO didn't look like budging for a while!
Thanks again - much appreciated! Incidentally, I have another question posted here: http://moz.com/community/q/google-not-indexing-xml-sitemap-images. It's really killing me, so I hope somebody can offer some assistance!
Cheers,
Mark
-
DA doesn't usually transfer very well across subdomains - so it's likely the DA from www.example.com is already not affecting subdomain.example.com.
It's certainly possible to keep the subdomain alive, but I'd be a little concerned about what it would do for your brand. If you're sending the message that example.com is now newexample.com, but then keeping things running at example.com, it could create a lot of consumer confusion. From a DA stance you should be OK, though, especially if you take some extra time to promote the subdomain and the new site after launch.
You may still not see pages from the new domain and the old subdomain ranking in the same SERPs, though - Google is often pretty good at figuring out when multiple sites are owned by the same people.
-
I think you may have already done that, and just not relized you have.
An example would be Binding #1 set up as yourdomaine.com and the second binding set up as www.yourdomaine.com . Check the SEOMOZ "Site explorer". First do a report on yourdomaine.com noteing the results, now try it on www.yourdomaine.com notice the differance in the results. and your right about the answer. The sub domaine does retain some of its DA.
I'm not sure if it is the correct thing to do, but in GWT, I have manually chosen to have Google use the higher ranking DA name as its default.
Just my thoughts.
-
Thanks for your response, Allen - much appreciated.
I probably wasn't clear in my original message that I am specifically interested in what happens to Domain Authority in that scenario - and wondered if anyone had tested this. Hence felt a web dev / IT forum would be the wrong place.
So I thought it might be possible to do this technically, for the reasons you mentioned. But what happens to the DA?
Let's say you redirect www.example.com to www.newsite.com. www.newsite.com then takes over from www.example.com in the rankings (done this several times and it's been near seamless).
But, I then want to set up a subdomain on example.com AFTER I have redirected www.example.com. Surely, that subdomain would retain some of that DA and thus have an unfair advantage. All of a sudden, I could engineer it so that subdomain.example.com AND www.newsite.com rank alongside each other.
Not tried this before so fascinated to see if the subdomain would rank - or whether because it's on a redirected site, it would not.
Cheers!
-
Hey guys,
Yes make perfect sense. Not sure that this is the best place to ask the question though. A web server IT site would probably be the best place.
What your asking is easily possible if you are the Administrator for your web server. All you will need to do is create another binding in the IIS Administrator panel. Just like you created the domain name example.com and the binding www.example.com you can create a third binding example2.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any risks involved in removing a sub-domain from search index or completely taking down? Ranking impact?
Hi all, One of our sub-domains has thousands of indexed pages but traffic is very less and irrelevant. There are links between this sub-domain to other sub domains of ours. We are planning to take this subdomain completely. What happens if so? Google responds for this with a ranking change? Thanks
Web Design | | vtmoz0 -
Spanish website indexed in English, redirect to spanish or english version if i do a new website design?
Hi MOZ users, i have this problem. We have a website in Spanish Language but Google crawls it on English (it is not important the reasons). We re made the entire website and now we are planning the move. The new website will have different language versions, english, spanish and portuguese. Somebody tells me that we have to redirect the old urls (crawled on english) to the new english versions, not to the spanish (the real language of the firsts). Example: URL1 Language: Spanish - Crawled on English --> redirect to Language English version. the other option will be redirect to the spanish new version, which the visitor is waiting to find. URL1 Language: Spanish - Crawled on English --> redirect to Language Spanish version. What do you think? Which is the better option?
Web Design | | NachoRetta0 -
B2C directory website adding B2B ecommerce sub-domain
Hey fellow Mozzers, Just got back from Mozcon and enjoyed getting to know a handful of you. I do in house SEO for a B2B wholesaler. We have a B2C website directory for homeowners to locate contractors to work on their home. On the site we have a products section which includes tech specs but not pricing. Our contractors have been asking us to add the ability to purchase their items online, so we are wanting to add a B2B sub-domain (store.domain.com) to our website for the contractors to purchase products online. We do not want consumers to be able to purchase the items and will have pricing behind a log in. I have a few questions that I'm hoping you might be able to answer: 1. What would be the best practice to not have duplicate content errors with products that are listed on both sites? Should we rel-canonical items shown on both domains or do something else?
Web Design | | AC_Pro
2. We are not against having the new site be crawled, but will Google be upset/ding rankings because pricing is behind a log-in? Are there certain best-practices for B2B ecommerce sites?
3. Do you know of any other sites that have done this/do you have any recommendations on how to best implement this?0 -
Does Google count the domain name in its 115-character "ideal" URL length?
I've been following various threads having to do with URL length and Google's happiness therewith and have yet to find an answer to the question posed in the title. Some answers and discussions have come close, but none I've found have addressed this with any specificity. Here are four hypothetical URLs of varying lengths and configurations: EXAMPLE ONE:
Web Design | | RScime25
my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (115 characters) EXAMPLE TWO: sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (126 characters) EXAMPLE THREE: www.sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (130 characters) EXAMPLE FOUR: http://www.sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (137 characters) Assuming the examples contain appropriate keywords and are linked to appropriate anchor text (etc.,) how would Google look upon each? All I've been able to garner thus far is that URLs should be as short as possible while still containing and contextualizing keywords. I have 500+ URLs to review for the company I work for and could use some guidance; yes, I know I should test, but testing is problematical to the extreme; I look to the collective/accumulated wisdom of the MOZVerse for help. Thanks.1 -
Should the parent directory of the main site-navigation be clickable or not?!?
Highly discussed in our team is the question: Should all parent navigation items be clickable, or only the ones that have no child menu appearing on mouse over? At Starwood Germany, we would like to adjust the main navigation for all our websites in order to improve consistency and user friendliness. At the moment, most of our websites feature both clickable non-clickable parent items, depending on whether the items have a corresponding child menu (appearing on mouse over) or not. See example here: http://www.imperialvienna.com/en Some of our team members believe it might be irritating and/or confusing for the user if some items are clickable while others are not. What do you think? Any thoughts and insights would be truly appreciated!
Web Design | | DFM_GSA0 -
Display a message after 301 redirect.
I know this one is a little more technical than pure SEO, but it somewhat ties in. I'm redirecting 2 sites to one. The companies have combined, and I've imported all their content that has been created, and the url mapping is set up correctly. So it currently is set up like this: A.com --> C.com
Web Design | | WilliamBay
A.com/blogpost-1 --> C.com/blogpost-1 B.com --> C.com B.com/blogpost-20 --> C.com/blogpost-20 What i would like is some method a redirect when landing at C.com or C.com/blogpost-XX. And in turn display a message in a DIV so I can style it. And yes, I have nothing better to do on a Friday night 🙂0 -
Optimal redirect configuration from a misspelled domain that we own.
We have a handful of inbound links to www.t-chek.com (note the hyphen). Our normal site is www.tchek.com (no hyphen). We own both domains and have some sort of domain-wide redirect set up now. This works fine for traffic, but I suspect it's not optimal for SEO purposes. I came to this conclusion by looking in OSE and noticing that none of the inbound links to www.t-chek.com were also being attributed to www.tchek.com. 2 questions: Is it immediately evident what type of redirect I have in place now, or do I need to figure that out? Is the fix as simple as editing the .htaccess file on the hyphenated domain? I don't have direct control over the hyphenated domain, and I'd like to be able to know exactly what we need to do so I can request help from my IT department. I'd appreciate hearing your wisdom. Thanks!
Web Design | | SheriGolla0 -
Is it necessary to redirect every Error page (404 or 500) found?
If I have Hundreds of pages with 404 and 500 erros should set up 301 redirects for all of them? Some of the pages have external links, some don't.
Web Design | | jmansd0