undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Research & Trends
  3. Algorithm Updates
  4. Does adding lots of new content on a site at one time actually hurt you?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Does adding lots of new content on a site at one time actually hurt you?

Algorithm Updates
5
7
1.1k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • JordanRussell
    JordanRussell last edited by Jul 30, 2013, 5:13 PM

    When speaking with a client today, he made the comment that he didn't want all of the new content we'd been working to be added to the site all at once for fear that he would get penalized for flooding the site with new content. I don't have any strong data to confirm or refute the claim, is there any truth to it?

    1 Reply Last reply Reply Quote 0
    • artdivision
      artdivision last edited by Jul 31, 2013, 7:55 AM Jul 31, 2013, 7:55 AM

      I agree with all colleagues above, I cant see how your web site will be penalised due to lots of pages uploaded at the same time.

      However Adding Too Many Pages Too Quickly May Flag A Site To Be Reviewed Manually. This means thought that you will add hundreds of thousand of link a night. Here is the related via by Matt Cutts:

      http://searchengineland.com/google-adding-too-many-pages-too-quickly-may-flag-a-site-to-be-reviewed-manually-156058

      Hope you find this useful!

      1 Reply Last reply Reply Quote 0
      • JordanRussell
        JordanRussell last edited by Jul 30, 2013, 7:29 PM Jul 30, 2013, 7:29 PM

        It is a real estate site and the content is a directory of the various condos available in their community. The pages are all unique and have real valuable content, so I don't think there will be any issues with content quality.

        There is new content and blogging that occurs regularly on the site. I think that the client's concern comes from some old concepts that if we're only adding content infrequently, but in mass, that it may be seen as spammy.

        1 Reply Last reply Reply Quote 0
        • Prospector-Plastics
          Prospector-Plastics @JordanRussell last edited by Jul 30, 2013, 7:11 PM Jul 30, 2013, 7:11 PM

          I agree with Jesse. Earlier this year we added a new data-driven section to our website that included (believe it or not) 83,000 pages, all unique in content since the information is highly technical in nature. No associated penalties have resulted from this.

          1 Reply Last reply Reply Quote 0
          • danatanseo
            danatanseo last edited by Jul 30, 2013, 7:10 PM Jul 30, 2013, 7:10 PM

            I agree with Jesse for the most part. I think the key is: what kind of content we are talking about? Adding tons of low-value, thin content pages to a site all at once (or even gradually) is probably going to diminish the authority of existing content. I do think that adding thousands of pages that have no page authority to a site that contains pages with a decent amount of authority could, theoretically, dilute the authority of the existing pages depending on site architecture, internal linking and the ratio of existing pages versus new pages. However, I would expect this to be only temporary, and if the new content is great quality, should be nothing to worry about long term.

            1 Reply Last reply Reply Quote 1
            • JordanRussell
              JordanRussell @jesse-landry last edited by Jul 30, 2013, 6:05 PM Jul 30, 2013, 6:05 PM

              Thanks Jesse, that was my thought exactly. If anything, I see incrementally adding the content as a negative thing, since it will lead to a less than complete user experience.

              Prospector-Plastics 1 Reply Last reply Jul 30, 2013, 7:11 PM Reply Quote 0
              • jesse-landry
                jesse-landry last edited by Jul 30, 2013, 6:01 PM Jul 30, 2013, 6:01 PM

                No truth to that whatsoever. That's weird paranoia.

                If there was some sort of problem WITH the content, maybe. But there would be no penalty for all new content added.

                I've done total site overhauls plenty of times and they get indexed quick with no penalties.. (although I will say the speed of this seems to be in flux, but I digress.)

                Don't let the client worry about this. Think about any website that initially launches: why would Google penalize that?

                Hope this helps. Paranoia is often the toughest challenge when it comes to dealing with clients/site owners.

                JordanRussell 1 Reply Last reply Jul 30, 2013, 6:05 PM Reply Quote 3
                • 1 / 1
                1 out of 7
                • First post
                  1/7
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Sam09schulz

                  Does changing text content on a site affects seo?

                  HI, i have changed some h1 and h2 , changed and added paragraphs,fixed plagiarism,grammar and added some pics with alt text, I have just done it today, I am ranking on second page QUESTION-1 is it gonna affect my 2 months SEO efforts? QUESTION -2 Do I have to submit sitemap to google again? QUESTION-3 does changing content on the site frequently hurts SEO?

                  Algorithm Updates | Jul 21, 2020, 3:56 PM | Sam09schulz
                  0
                • Bevelwise

                  Does Google ACTUALLY ding you for having long Meta Titles? Or do studies just suggest a lower CTR?

                  I do SEO in an agency and have many clients. I always get the question, "Will that hurt my SEO?". When it comes to Meta Title and even Meta Description Length, I understand Google will truncate it which may result in a lower CTR, but does it actually hurt your ranking? I see in many cases Google will find keywords within a long meta description and display those and then in other cases it will simply truncate it. Is Google doing whatever they want willy-nilly or is there data behind this? Thank you!

                  Algorithm Updates | Sep 24, 2015, 5:23 AM | Bevelwise
                  0
                • 94501

                  How seasonal would you expect organic on a b2b site to be?

                  I have a client who has a b2b site catering to a white collar information market. Looking back in G/A, it appears that they've never had a good organic search Summer, but have made plenty of YOY gains.This Summer is a little better than past Summers. Personally, I have read about people who take Summer vacations. Mostly in France. This is a U.S. site and U.S. traffic catering to business executives. I can see it in the parking lot of the downtown office building I work in... fewer cars after Memorial Day and more cars after Labor Day. How seasonal would you expect that kind of organic search traffic to be, say from April vs July? Would prefer answers from direct B2B experience, rather than guesses. But, if a guess is all you have, I will gladly accept that! Thanks... Darcy

                  Algorithm Updates | Jun 24, 2015, 4:41 PM | 94501
                  0
                • Fuel

                  Ranking For Synonyms Without Creating Duplicate Content.

                  We have 2 keywords that are synonyms we really need to rank for as they are pretty much interchangeable terms. We will refer to the terms as Synonym A and Synonym B. Our site ranks very well for Synonym A but not for Synonym B. Both of these terms carry the same meaning, but the search results are very different. We actively optimize for Synonym A because it has the higher search volume of the 2 terms. We had hoped that Synonym B would get similar rankings due to the fact that the terms are so similar, but that did not pan out for us. We have lots of content that uses Synonym A predominantly and some that uses Synonym B. We know that good content around Synonym B would help, but we fear that it may be seen as duplicate if we create a piece that’s “Top 10 Synonym B” because we already have that piece for Synonym A. We also don’t want to make too many changes to our existing content in fear we may lose our great ranking for Synonym A. Has anyone run into this issue before, or does anyone have any ideas of things we can do to increase our position for Synonym B?

                  Algorithm Updates | Apr 10, 2015, 4:30 PM | Fuel
                  0
                • ElevateCreativeAU

                  Your search - site:domain.com - did not match any documents.

                  I've recently started work on a new clients website and done some preliminary work with on-page optimisation, and there is still plenty of work to be done and issues to resolve. They are ranking ok on Bing, but they are not getting any ranking on Google at all (except paid) - I tried the site:domain.com search and comes up with no results... so this confirms that something is going on with the google search rank! Can anyone shed light on what can cause this or why this would happen? My next step is to look at their webmaster tools (haven't had access yet), but if anyone has any tips to resolve this or where to look, that would be great! Thanks!

                  Algorithm Updates | Aug 7, 2014, 7:34 AM | ElevateCreativeAU
                  0
                • thealika

                  Will Parked Domain hurt My SEO as Duplicate Content?

                  Hello, I have one website (Migration Lawyers) and I have an extra 8 domains Parked so they are basically cloning the content of the site. so if the main site is:  migrationlawyers.co.za and I have an addon domain  migration-lawyers.com  is that good or bad? is there a proper way to redirect the sites, will redirecting (301) subdomains be more effective? Thanks for your Input 🙂 0i8VXqr.png

                  Algorithm Updates | May 8, 2013, 9:22 AM | thealika
                  0
                • bozzie311

                  Frequency & Percentage of Content Change to get Google to Cache Every Day?

                  What is the frequency at which your homepage (for example) would have to update and what percentage of the page's content would need to be updated to get cached every day? What are your opinions on other factors.

                  Algorithm Updates | Jan 30, 2013, 7:14 PM | bozzie311
                  0
                • DougRoberts

                  Google automatically adding company name to serp titles

                  Maybe I've been living under a rock, but I was surprised to see that Google had algorithmically modified my page titles in the search results by adding the company name to the end of the (short) title. <title>About Us</title> became  About Us - Company Name Interestingly, this wasn't consistent - sometimes it was "company name Limited" and sometimes just "company name. Anyone else notice this or is this a recent change?

                  Algorithm Updates | Jun 22, 2012, 5:28 AM | DougRoberts
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.