Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How does google recognize original content?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How does google recognize original content?

    Intermediate & Advanced SEO
    7
    10
    1692
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • serkie
      serkie last edited by

      Well, we wrote our own product descriptions for 99% of the products we have. They are all descriptive, has at least 4 bullet points to show best features of the product without reading the all description. So instead using a manufacturer description, we spent $$$$ and worked with a copywriter and still doing the same thing whenever we add a new product to the website.

      However since we are using a product datafeed and send it to amazon and google, they use our product descriptions too. I always wait couple of days until google crawl our product pages before i send recently added products to amazon or google. I believe if google crawls our product page first, we will be the owner of the content? Am i right? If not i believe amazon is taking advantage of my original content.

      I am asking it because we are a relatively new ecommerce store (online since feb 1st) while we didn't have a lot of organic traffic in the past, i see that our organic traffic dropped like 50% in April, seems like it was effected latest google update. Since we never bought a link or did black hat link building. Actually we didn't do any link building activity until last month. So google thought that we have a shallow or duplicated content and dropped our rankings? I see that our organic traffic is improving very very slowly since then but basically it is like between 5%-10% of our current daily traffic.

      What do you guys think? You think all our original content effort is going to trash?

      1 Reply Last reply Reply Quote 1
      • FlashBangSEO
        FlashBangSEO last edited by

        Some believe that the code of your website is taken into consideration by Google.  This basically implies that duplicate content only applies to the creation of multiple blogs all coded the same with the same text. This was a tactic used by many using automated software.

        This is just a rumor and from personal experience, movie news blogs and website tend to churn out identical news stories including pictures, video and text. I have not seen any of these sites being held back in their rankings.

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL @CleverPhD last edited by

          Thanks.

          About ten years ago I sold a lot of stuff on Amazon.  Things were going well.  I was the only person selling a nice selection of items.  Then they started to sell the same items - and sold them at such a low price there was no way for me to make a profit.  Impossible. That was just like working really really hard for someone who would become almost an impossible to beat competitor and dominate your SERPs for the next decade.

          1 Reply Last reply Reply Quote 1
          • CleverPhD
            CleverPhD @EGOL last edited by

            (offers napkin to EGOL to wipe up coffee spittle)

            EGOL 1 Reply Last reply Reply Quote 3
            • RobertFisher
              RobertFisher @EGOL last edited by

              Excellent points by EGOL.

              Amazon, and Walmart, are two edged swords that cut one way (you). I understand why businesses go that route, but it is very difficult to win. Sometimes someone does though:

              A lady who is a friend of mine about 15 years ago took over the US arm of a German toy distributor and they created a very cool doll. Everyone with the German company and all on the US marketing team screamed they had to take it to Walmart. She politely refused to and said, let Walmart come to me. She then went all over hawking the doll and ended up on HSN. (I think that is the original big TV sales channel). About a year in everyone wanted these dolls and Walmart did not have them.

              When Walmart called, she named the price - she did not have to kiss someone's... They were pleased to do the kissing.

              One of my favorite stories of all time.

              1 Reply Last reply Reply Quote 2
              • serkie
                serkie @EGOL last edited by

                Well, sounds like i am screwed since we are sending our feeds to amazon last 7 months. I am going to update the feed and remove the descriptions from amazon feed. But i don't know if it will help me at all. By the way, i am talking about amazon ads, Not selling on amazon. However if amazon doesn't have that product in their database, they basically use your descriptions and create a product page but says this product is available on external website.

                1 Reply Last reply Reply Quote 0
                • EGOL
                  EGOL last edited by

                  However since we are using a product datafeed and send it to amazon and google, they use our product descriptions too.

                  • spits coffee *

                  Whoa!  I would not do that.  I would remove or replace those descriptions on Amazon if at all possible.

                  When you sell on Amazon, any content, any image, any anything that you put on their site will be used against you.  And, if you strike gold there then Amazon will quickly become your competitor.

                  This is exactly why I don't sell on amazon.  They solicit me a couple times a year to sell my stuff on their site.  No way.  I did that in the past and my work benefited Amazon more than it benefited me and benefited my competitors too.

                  I always wait couple of days until google crawl our product pages before i send recently added products to amazon or google. I believe if google crawls our product page first, we will be the owner of the content? Am i right? If not i believe amazon is taking advantage of my original content.

                  This is not true.  I don't care who says this is true, I am going to argue.  No way.  I'll argue with anybody about this.  Even the big names at Google.  They do a horrible job at attributing first publisher.  Horrible.  Horrible.

                  I have published a lot of content given to me by others.  Other people have stolen my content.  I can tell you with assurance that the powerful often wins... and if a LOT of people have grabbed your content you can lose to a ton of weak sites.

                  Google does not honor first publisher.   They honor powerful publishers - like Amazon.   Giving content to Amazon that you are going to publish on your website is feeding the snake!

                  So google thought that we have a shallow or duplicated content and dropped our rankings?

                  If your content is on Amazon, they are probably taking your traffic.  Go out and look at the SERPs.

                  serkie RobertFisher CleverPhD 3 Replies Last reply Reply Quote 5
                  • RobertFisher
                    RobertFisher last edited by

                    Serkie

                    Given these are product descriptions, but apply only to you selling them (even if it is through Amazon/G) I think there are a couple of ways you can go. One would be to add author markup if that is possible; I don't know how many products, etc. you are dealing with or what type of eCommerce or other platform you may be using.

                    Secondarily, within your actual text, you could state authorship and place a link back to you.(likely at very end of description.)

                    Last would be that if you register a copyright (no not a circle with a c in it as most do - the real thing) it can be fairly inexpensive. Depending how you package it to the copyright office we find it can run about a dollar a page. That would give you ownership should you ever have an issue with someone using your description without authorization (obviously you give it to Amazon and Google.)

                    A final note is this: when you started rewriting the descriptions my guess is you wrote, changed, rewrote, etc. In the event you ever had to defend yourself or prove you are the actual owner, in a court the documents showing how you arrived at the final are invaluable.

                    I don't know if this is what you were looking for, but I hope something here will help.

                    Best

                    1 Reply Last reply Reply Quote 0
                    • MikeRoberts
                      MikeRoberts last edited by

                      For our ecommerce sites we always make sure to have original content in our product feeds as well as our pages. That way the things from our feeds don't poach from our sites and we have a broader range of search terms covered as well as avenues to be reached through.

                      1 Reply Last reply Reply Quote 0
                      • WhoWuddaThunk
                        WhoWuddaThunk last edited by

                        Google typically looks at who published it first, as well as the authority of the sites that house the content. You could be running into problems because Amazon is going to have much more authority.

                        1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • SEOhmygod

                          Does content revealed by a 'show more' button get crawled by Google?

                          I have a div on my website with around 500 words of unique content in, automatically when the page is first visited the div has a fixed height of 100px, showing a couple of hundred words and fading out to white, with a show more button, which when clicked, increases the height to show the full content. My question is, does Google crawl the content in that div when it renders the page? Or disregard it? Its all in the source code. Or worse, do they consider this cloaking or hidden content? It is only there to make the site more useable for customers, so i don't want to get penalised for it. Cheers

                          Intermediate & Advanced SEO | | SEOhmygod
                          0
                        • BeckyKey

                          Content Below the Fold

                          Hi I wondered what the view is on content below the fold? We have the H1, product listings & then some written content under the products - will Google just ignore this? I can't hide it under a tab or put a lot of content above products - so I'm not sure what the other option is? Thank you

                          Intermediate & Advanced SEO | | BeckyKey
                          0
                        • AMHC

                          Removing duplicate content

                          Due to URL changes and parameters on our ecommerce sites, we have a massive amount of duplicate pages indexed by google, sometimes up to 5 duplicate pages with different URLs. 1. We've instituted canonical tags site wide. 2. We are using the parameters function in Webmaster Tools. 3. We are using 301 redirects on all of the obsolete URLs 4. I have had many of the pages fetched so that Google can see and index the 301s and canonicals. 5. I created HTML sitemaps with the duplicate URLs, and had Google fetch and index the sitemap so that the dupes would get crawled and deindexed. None of these seems to be terribly effective. Google is indexing pages with parameters in spite of the parameter (clicksource) being called out in GWT. Pages with obsolete URLs are indexed in spite of them having 301 redirects. Google also appears to be ignoring many of our canonical tags as well, despite the pages being identical. Any ideas on how to clean up the mess?

                          Intermediate & Advanced SEO | | AMHC
                          0
                        • TheaterMania

                          Is tabbed content bad for SEO?

                          I work for a Theater show listings and ticketing website. In our show listings pages (e.g. http://www.theatermania.com/broadway/this-is-our-youth_302998/) we split our content into separate tabs (overview, pricing and show dates, cast, and video). Are we shooting ourselves in the foot by separating the content? Are we better served with keeping it all in a single page? Thanks so much!

                          Intermediate & Advanced SEO | | TheaterMania
                          0
                        • friendoffood

                          Google crawling different content--ever ok?

                          Here are a couple of scenarios I'm encountering where Google will crawl different content than my users on initial visit to the site--and which I think should be ok.  Of course, it is normally NOT ok,  I'm here to find out if Google is flexible enough to allow these situations: 1. My mobile friendly site has users select a city, and then it displays the location options div which includes an explanation for why they may want to have the program use their gps location.  The user must choose the gps, the entire city, or he can enter a zip code, or choose a suburb of the city, which then goes to the link chosen.  OTOH it is programmed so that if it is a Google bot it doesn't get just a meaningless 'choose further' page, but rather the crawler sees the page of results for the entire city (as you would expect from the url),   So basically the program defaults for the entire city results for google bot, but for for the user it first gives him the initial ability to choose gps. 2. A user comes to mysite.com/gps-loc/city/results   The site, seeing the literal words 'gps-loc' in the url goes out and fetches the gps for his location and returns results dependent on his location.   If Googlebot comes to that url then there is no way the program will return the same results because the program wouldn't be able to get the same long latitude as that user. So, what do you think?  Are these scenarios a concern for getting penalized by Google? Thanks, Ted

                          Intermediate & Advanced SEO | | friendoffood
                          0
                        • mirabile

                          Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?

                          Hello, This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you!  Scenario:  Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
                          Version 2: http://www.site.com/test?hello
                          %5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=all Question: Will search engines view these as duplicate content?  Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp) We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference.   We aren't sure if this is true, since engines can get so _hung up on even one single difference in character.  _ We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you. 🙂

                          Intermediate & Advanced SEO | | mirabile
                          0
                        • KateV

                          Does Google hate wordpress?

                          I have my categories pages set to noindex, follow. I deactivated the author and date based archives, and all the /page/2 /page/3 are noindex. Is this the right approach? I had thought about adding some text to the topic of each category page and then changing them to index. I'm using showing recent post excerpts on the homepage. Another other suggestions? I think two of my sites are in panda for no good reason. It seems like non-wordpress blogs in my industry do better than comparable wordpress sites.

                          Intermediate & Advanced SEO | | KateV
                          0
                        • joseph.chambers

                          Duplicate Content | eBay

                          My client is generating templates for his eBay template based on content he has on his eCommerce platform. I'm 100% sure this will cause duplicate content issues. My question is this.. and I'm not sure where eBay policy stands with this but adding the canonical tag to the template.. will this work if it's coming from a different page i.e. eBay? Update: I'm not finding any information regarding this on the eBay policy's: http://ocs.ebay.com/ws/eBayISAPI.dll?CustomerSupport&action=0&searchstring=canonical So it does look like I can have rel="canonical" tag in custom eBay templates but I'm concern this can be considered: "cheating" since rel="canonical is actually a 301 but as this says: http://googlewebmastercentral.blogspot.com/2009/12/handling-legitimate-cross-domain.html it's legitimately duplicate content. The question is now: should I add it or not? UPDATE seems eBay templates are embedded in a iframe but the snap shot on google actually shows the template. This makes me wonder how they are handling iframes now. looking at http://www.webmaster-toolkit.com/search-engine-simulator.shtml does shows the content inside the iframe. Interesting. Anyone else have feedback?

                          Intermediate & Advanced SEO | | joseph.chambers
                          1

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.