Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Web Design
    4. One Page Guide vs. Multiple Individual Pages

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    One Page Guide vs. Multiple Individual Pages

    Web Design
    4
    5
    852
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • jpretz
      jpretz last edited by

      Howdy, Mozzers!

      I am having a battle with my inner-self regarding how to structure a resources section for our website. We're building out several pieces of content that are meant to be educational for our clients and I'm having trouble deciding how to layout the content structure. We could either layout all eight short sections on a single page, or create individual pages for each section. The goal is obviously to attract new potential clients by targeting these terms that they may be searching for in an information gathering stage.

      Here's my dilemma...
      With the single page guide, it would be nice because it will have a lot of content (and of course, keywords) to be picked up by the SERPS but I worry that it is going to be a bit crammed (because of eight sections) for the user. The individual pages would be much better organized and you can target more specific keywords, but I worry that it may get flagged for light content as some pages may have as little as a 150 word description.

      I have always been mindful of writing copy for searchers over spiders, but now I'm at a more technical crossroads as far as potentially getting dinged for not having robust content on each page.

      Here's where you come in...
      What do you think is the better of the two options? I like the idea of having the multiple pages because of the ability to hone-in on a keyword and the clean, organized feel, but I worry about the lack of content (and possibly losing out on long-tail opportunities).

      I'd love to hear your thoughts. Please and thank you.

      Ready annnnnnnnnnnnd GO!

      1 Reply Last reply Reply Quote 0
      • jpretz
        jpretz @CleverPhD last edited by

        Right-- that's how the wireframe is set up now is with a landing page for an introduction.

        Thanks for your response!

        1 Reply Last reply Reply Quote 0
        • CleverPhD
          CleverPhD last edited by

          Generally speaking, you don't want thin content.  Don't do it.  Take each of the 8 topics and write to the fullest.  You may be surprised how much you can write on a given topic (vs just 150 words). Hire out a freelance writer on oDesk to help if you need.  You may then want to have an overview page that talks about the 8 section and links to them so that people (and bots) can see how things are organized.

          jpretz 1 Reply Last reply Reply Quote 1
          • asmedia
            asmedia last edited by

            Hi there,

            As a guide line you should have at least 700 words on a page, so the multiple pages with 150 words is risky.

            The way I would do it is to create 8 butons at the top which would be anchors and list all the text bellow, so you would have the 8 buttons at top and the client will only click the appropriate section, and the good part is that google will see all the text on-page

            You know just like the 1 page sites work, it's a common practice now days

            examples : http://moz.com/about/tagfee or http://www.epipheo.com/

            1 Reply Last reply Reply Quote 0
            • BrianJGomez
              BrianJGomez last edited by

              I'm with you, I like having the separate content. I'm sure if you do that you will link all of content so that someone looking for a particular piece of content can quickly navigate by title or something like that. I think doing that way you can target broad keywords for each of the eight topics and if they're in depth, I would imagine the long tail opportunities will be there as well.

              To me this solution satisfies the human/user experience part as well as the search engines, your eight landing pages will get some love because of how narrow in scope they.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Dino64

                Internal Linking: What is the best practice for pages not included in Nav bar?

                I never quite understood why internal linking was such a big deal for SEO, but now I'm having second thoughts and perhaps understanding it more. I always thought since most websites have a navigation feature--usually the menu bar located at the top and often another one in the footer--that internal navigation was usually already built in to most websites and therefore, a silly topic to make a fuss over; however, I may be the silly one after all. I am now creating pages that are not included in the navigation so.... What is the best practice for this? If I am creating say, pages for certain locations and those location pages begin to number in the hundreds, it makes my navigation bar a little too cumbersome to have all those pages in a drop down menu. So I made a Locations page and just link to all those pages from that page (and from nowhere else). But now I'm wondering if this could be a bad internal linking practice and perhaps hurt my online visibility as an SEO ranking factor. Is this a crawl problem? And if so, is there a better option that provides a good visitor experience while appeasing the search engines.

                Web Design | | Dino64
                0
              • Cantonteaco

                Body of text on category pages

                Hello everyone, wonder if I can pick your brains about our company's website. We are a tea company - Canton Tea Co. We have been advised that it is really important to get more text onto the category pages on our website, as otherwise the page just consists of a list of products, and therefore provides Google with a ton of headers, tiny descriptions, and not enough text to allow the page to being easily indexed, therefore hurting our Google ranking for key search terms like 'Green Tea' which should lead to the Green Tea category page. So we decided to add some text to the category page. The only place for this text to go was laid over the category header image. However, it looks pretty awful and unsophisticated having this text on top of the image - please see an example, our Green Tea category page, via this link: http://www.cantonteaco.com/loose-leaf-tea-1/type/green-tea.html So I have three questions: How significant is the text on a category page such as this to that page's Google ranking? If we moved the text to an area that was hidden until clicked on, for example the 'Filter by' section that opens up when you click on it (see via URL above), would that negate the SEO benefit? Do you have any other ideas or opinions on how to resolve this? Thank you! Louise, Canton Tea Co.

                Web Design | | Cantonteaco
                0
              • Kingalan1

                Lots of Listing Pages with Thin Content on Real Estate Web Site-Best to Set them to No-Index?

                Greetings Moz Community: As a commercial real estate broker in Manhattan I run a web site with over 600 pages. Basically the pages are organized in the following categories: 1. Neighborhoods (Example:http://www.nyc-officespace-leader.com/neighborhoods/midtown-manhattan)  25 PAGES Low bounce rate 2. Types of Space (Example:http://www.nyc-officespace-leader.com/commercial-space/loft-space) 
                15 PAGES Low bounce rate. 3. Blog (Example:http://www.nyc-officespace-leader.com/blog/how-long-does-leasing-process-take 
                30 PAGES Medium/high bounce rate 4. Services (Example:http://www.nyc-officespace-leader.com/brokerage-services/relocate-to-new-office-space)  High bounce rate
                3 PAGES 5. About Us (Example:http://www.nyc-officespace-leader.com/about-us/what-we-do
                4 PAGES High bounce rate 6. Listings (Example:http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf)
                300 PAGES High bounce rate (65%), thin content 7. Buildings (Example:http://www.nyc-officespace-leader.com/928-broadway
                300 PAGES  Very high bounce rate (exceeding 75%) Most of the listing pages do not have more than 100 words.  My SEO firm is advising me to set them "No-Index, Follow". They believe the thin content could be hurting me. Is this an acceptable strategy? I am concerned that when Google detects 300 pages set to "No-Follow" they could interpret this as the site seeking to hide something and penalize us. Also, the building pages have a low click thru rate. Would it make sense to set them to "No-Follow" as well? Basically, would it increase authority in Google's eyes if we set pages that have thin content and/or low click thru rates to "No-Follow"? Any harm in doing this for about half the pages on the site? I might add that while I don't suffer from any manual penalty volume has gone down substantially in the last month. We upgraded the site in early June and somehow 175 pages were submitted to Google  that should not have been indexed. A removal request has been made for those pages. Prior to that we were hit by Panda in April 2012 with search volume dropping from about 7,000 per month to 3,000 per month. Volume had increased back to 4,500 by April this year only to start tanking again. It was down to 3,600 in June. About 30 toxic links were removed in late April and a disavow file was submitted with Google in late April for removal of links from 80 toxic domains. Thanks in advance for your responses!! Alan

                Web Design | | Kingalan1
                0
              • WebmasterAlex

                How to make sure category pages rank higher than product pages?

                Hi, This question is E-Commerce related. We have product categories dividing products by color. Let's say we have the category 'blue toy cars' and a product called 'blue toy car racer', both of these could rank for the keyword 'blue toy car'. How do we make sure the category 'blue toy cars' ranks above the product 'blue toy car racer'? Or is the category page automatically ranked higher because of the higher page authority of that page? Alex

                Web Design | | WebmasterAlex
                0
              • JoshAM

                Multiple Local Schemas Per Page

                I am working on a mid size restaurant groups site.  The new site (in development) has a drop down of each of the locations.  When you hover over a location in the drop down it shows the businesses info (NAP).  Each of the location in the Nav list are using schema.org markup. I think this would be confusing for search robots.  Every page has 15 address schemas and individual restaurants pages NAP is at the below all the locations' schema/NAP in the DOM. Have any of you dealt with multiple schemas per page or similar structure?

                Web Design | | JoshAM
                0
              • EcommerceSite

                What is the best tool to view your page as Googlebot?

                Our site was done with asp.net and a lot of scripting. I want to see what Google can see and what it can't. What is the best tool that duplicates Googlebot? I have found several but they seem old or inaccurate.

                Web Design | | EcommerceSite
                0
              • jaychow

                Does it do harm if you add a rel="canonical" tag on a page that doesn't need it?

                If a page is clearly unique and there is obviously no canonical tag needed, does it hurt anything if one has been added?

                Web Design | | jaychow
                0
              • SoundinTheory

                Combining web pages and it's affects on SEO?

                We are looking into amending a website we are working on to try and combine 2 or 3 current pages onto one page. This site is similar to an estate agents site and currently has images, map, floor plan sub pages etc. Can anyone tell me, if we were to combine these pages and include the above details on one page, how that would affect the current search engine rankings?

                Web Design | | SoundinTheory
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.