Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I Do a Social Bookmarking Campaign and a Tier 2 Linking?
-
I don't see anything bad in manually creating links on different (about 50) social bookmarking services. Is this method labeled as White Hat?
I was wondering if it would be fine to create Tier 2 linking (probably blog comments) for indexing of the social bookmarking links?
Please share your thoughts on the topic.
-
The thing is though - these methods will not increase your rankings. Google has pretty much devalued any links that we have some form of control over (directories, forums, blog comments, social bookmarking sites - even guest posting).
-
I definitely don't plan this to be my only strategy.
I have successful websites ranking well for some pretty competetive keywords. Besides social media signals, established blog mentions etc. I thought this could give the website an additional bump to rank for some other competetive keywords.
-
If all you plan to do is drop your links in social bookmarking sites, you're probably just wasting your time. It's not likely that these links will be worth anything to search engines - even if they are followed links. The time you spend building these links could be spend developing great content, or working on other link-building opportunities that would be more worthwhile.
As far as blog comments go - if your goal is to get backlinks, it's not a good idea. These links are nofollowed and too many of them will look spammy to search engines. If you are commenting to engage with the content author, that's a different story. I often comment on other sites to engage with the content author and start a conversation. I sometimes choose to include my website as a reference, but I often choose to leave it out.
-
Zoran,
Looks like you picked up a copy of the 1996's Backpackers Guide to Linkbuilding.
As Ricky said, that stuff's not worth much today. Basically, the more control you have over a link today, the less it is worth--with bookmarks being at the low end of the scale and editorial links from authoritative resources on the other end. Rather than spending your time at the low end, work on building out your social media profiles and figuring out who your audience is so you can publsh content for them and announce that content through your social channels. -
Hey Zoran,
From my understanding social bookmarking on small and rarely used sites will have VERY little positive affect on search rankings. I like to follow Eric Ward's golden rule: ask yourself..would you want this link if Google did not exist?
Definitely think your time could be better utilized elsewhere!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitewide nav linking from subdomain to main domain
I'm working on a site that was heavily impacted by the September core update. You can see in the attached image the overall downturn in organic in 2019 with a larger hit in September bringing Google Organic traffic down around 50%. There are many concerning incoming links from 50-100 obviously spammy porn-related websites to just plain old unnatural links. There was no effort to purchase any links so it's unclear how these are created. There are also 1,000s of incoming external links (most without no-follow and similar/same anchor text) from yellowpages.com. I'm trying to get this fixed with them and have added it to the disavow in the meantime. I'm focusing on internal links as well with a more specific question: If I have a sitewide header on a blog located at blog.domain.com that has links to various sections on domain.com without no-follow tags, is this a possible source of the traffic drops and algorithm impact? The header with these links is on every page of the blog on the previously mentioned subdomain. **More generally, any advice as to how to turn this around? ** The website is in the travel vertical. 90BJKyc
White Hat / Black Hat SEO | | ShawnW0 -
Is it Okay to Nofollow all External Links
So, we all "nofollow" most of the external links or all external links to hold back the page rank. Is it correct? As per Google, only non-trusty and paid links must be nofollow. Is it all same about external links and nofollow now?
White Hat / Black Hat SEO | | vtmoz0 -
Are All Paid Links and Submissions Bad?
My company was recently approached by a website dedicated to delivering information and insights about our industry. They asked us if we wanted to pay for a "company profile" where they would summarize our company, add a followed link to our site, and promote a giveaway for us. This website is very authoritative and definitely provides helpful use to its audience. How can this website get away with paid submissions like this? Doesn't that go against everything Google preaches? If I were to pay for a profile with them, would I request for a "nofollow" link back to my site?
White Hat / Black Hat SEO | | jampaper1 -
Suspicious external links to site have 302 redirects
Hi, I have been asked to look at a site where I suspect some questionable SEO work, particularly link building. The site does seem to be performing very poorly in Google since January 2014, although there are no messages in WMT. Using WMT, OPenSiteExplorer, Majestic & NetPeak, I have analysed inbound links and found a group of links which although are listed in WMT, etc appear to 302 redirect to a directory in China (therefore the actual linking domain is not visible). It looks like a crude type of link farm, but I cant understand why they would use 302s not 301s. The domains are not visible due to redirects. Should I request a disavow or ignore? The linking domains are listed below: http://www.basalts.cn/
White Hat / Black Hat SEO | | crescentdigital
http://www.chinamarbles.com.cn/
http://www.china-slate.com.cn/
http://www.granitecountertop.com.cn/
http://www.granite-exporter.com/
http://www.sandstones.biz/
http://www.stone-2.com/
http://www.stonebuild.cn/
http://www.stonecompany.com.cn/
http://www.stonecontact.cn/
http://www.stonecrate.com/
http://www.stonedesk.com/
http://www.stonedvd.com/
http://www.stonepark.cn/
http://www.stonetool.com.cn/
http://www.stonewebsite.com/ Thanks Steve0 -
Should You Link Back from Client's Website?
We had a discussion in the office today, about if it can help or hurt you to link back to your site from one that you optimize, host, or manage. A few ideas that were mentioned: HURT:
White Hat / Black Hat SEO | | David-Kley
1. The website is not directly related to your niche, therefore Google will treat it as a link exchange or spammy link.
2. Links back to you are often not surrounded by related text about your services, and looks out of place to users and Search Engines. HELP:
1. On good (higher PR, reputable domain) domains, a link back can add authority, even if the site is not directly related to your services.
2. Allows high ranking sites to show users who the provider is, potentially creating a new client, and a followed incoming link on anchor text you can choose. So, what do you think? Test results would be appreciated, as we are trying to get real data. Benefits and cons if you have an opinion.2 -
Pages linked with Spam been 301 redirected to 404\. Is it ok
Pl suggest, some pages having some spam links pointed to those pages are been redirected to 404 error page (through 301 redirect) - as removing them manually was not possible due to part of core component of cms and many other coding issue, the only way as advised by developer was making 301 redirect to 404 page. Does by redirecting these pages to 404 page using 301 redirect, will nullify all negative or spam links pointing to them and eventually will remove the resulting spam impact on the site too. Many Thanks
White Hat / Black Hat SEO | | Modi0 -
A Straight Answer to Outsourcing Backlinking, Directory Submission and Social Bookmarking
Hey SEOmoz Community! I've spent a bit of time now reading about SEO in books as well as online here within the SEOmoz community. However, I've still struggled to find a straight answer to whether or not directory submissions to non-penalized websites is acceptable.I suspect the reason I haven't found a straight YES or NO answer is because it isn't so straightforward and I respect that. My dilemma is as follows: I want to raise the domain authority for a few websites that I optimize for. I've submitted and gotten listed a bunch of excellent backlinks, however it still is a painfully slow process. My clients understandably want to see results faster, and because they have virtually no past outsourced link-building campaigns, I am beginning to think that I can invest some money for outsourcing directory submissions. I see more and more people talking about the latest Penguin updates, and how many of these sites are now penalized. BUT, is there any harm to submitting to directories such as the ones on SEOmoz's spreadsheet that aren't penalized? My concern is that in the future these will be penalized anyways, and is there a chance then that my site will also be de-listed from Google? At what point does Google completely 'blacklist' your site from its engine? Furthermore, I don't understand how Google can penalize a website to the point of de-listing it, because what would prevent other competitors from sending mass spammy back-links to another? What it all comes down to: At this point, are verified mass directory submissions through outsourcing still much more beneficial than detrimental to the ranking of a website? Thanks SEOmoz community, Sheldon
White Hat / Black Hat SEO | | swzhai0 -
Does anyone have any suggestions on removing spammy links?
I have some clients that recently got hit by "Penguin" they have several less than desireable backlinks that could be the issue? Does anyone have any suggestions on getting these removed? What are the odds that a webmaster on these spammy sites are going to remove them, and is it worth the time and effort?
White Hat / Black Hat SEO | | RonMedlin3