Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Delete or not delete old/unanswered forum threads?
-
Hello everyone,
here is another question for you: I have several forum postings on my websites that are pretty old and so they are sort of "dead discussion" threads. Some of those old discussion threads are still getting good views (but not new postings), and so I presume may be valuable for some users. But most of them are just answers to personal questions that I doubt someone else could be interested in. Besides that, many postings are just single, unanswered questions still waiting for an answer, forgotten, they are just sitting there, and will probably stay unanswered for years.... I don't think this may be good for SEO, am I right? How do you suggest to approach this kind of issues on forums or discussions sections on a website?
I am eager to know your thoughts on all this. Thank you in advance!
All the best,
Fab.
-
Thank you very much guys for your answers, tips and insights! I will move accordingly...
-
A quick fix might be to move them to an area of your forum you have to be logged into see, it normally wont be able to get crawled then and shouldn't rank up but it would also be available for your forum users to use.
Good luck!
-
With regards to having lots of old unanswered posts that are of low quality, it will affect your SEO as I see it as "diluting" other strong content you may have in other threads. However, before deciding to delete them, you should look through each of them and judge if they are really of no value (e.g. spam posts).
Answered posts with useful information should definitely be kept. As for unanswered posts, if the question is still relevant and worth answering in your opinion, you can perhaps "bump" it up and recommend forummers to reply. It would be a waste to delete thoughtful questions. This way, you can tap on your old content to generate more discussions within your forum.
Hope that helps!
-
Are these FORUM posts/page URL's part of the primary root domain? Are they in a separate FOLDER or DIR within the ROOT of the site? How is it structured? Are they still being crawled and indexed? Are they still indexed?
My bet is that you could map out these old post/URL's and possibly 301 them to more relevant information on your site, that deals with, or discusses the topic at hand. You don't want to flat out remove them, have a pile of 404 error's show up and then have to worry about salvaging the damage later. Map out the pages you want to dump - see if there is relevant more up to date conversations that are within the same topic and 301 redirect them to those locations.
You might want to considering removing the one's you can't 301 to more up to date relevant information, if there is no page to do so. You could map these out and possibly create content on the site or BLOG that answers the forum's post, but that might take time and money? That way, future people would find information to handle that very question and not be posting a question about it in the Forum

Unfortunately, in my experience, FORUM's have this issue and I think will continue to have this issue. There is no once recipe to fix the problem of outdated forum posts, or outdated URL's - but you can leverage some of that and turn it back into traffic for the site - and traffic that is still valuable if it has a purposes (redirect). If not - you can remove the old URL's/posts, let them 404 and remove them through GWMT systematically as they begin to populate your crawl reports from Google.
Either way, it's an option to look at to clean up the site and site pages/depth if you feel those pages have little to offer UX or visiting customers
Remember, Google has confirmed that pages that hurt your overall site score, can pull down your natural rankings in the SERP's if pages that are of low-quality don't help the site, users or the user/customer-visitor experience.Hope that helps a little! Cheers

Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any Tips for Reviving Old Websites?
Hi, I have a series of websites that have been offline for seven years. Do you guys have any tips that might help restore them to their former SERPs glory? Nothing about the sites themselves has changes since they went offline. Same domains, same content, and only a different server. What has changed is the SERPs landscape. I've noticed competitive terms that these sites used to rank on the first page for with far more results now. I have also noticed some terms result in what seems like a thesaurus similar language results from traditionally more authoritative websites instead of the exact phrase searched for. This concerns me because I could see a less relevant page outranking me just because it is on a .gov domain with similar vocabulary even though the result is not what people searching for the term are most likely searching for. The sites have also lost numerous backlinks but still have some really good ones.
Intermediate & Advanced SEO | | CopBlaster.com1 -
Trying to get Google to stop indexing an old site!
Howdy, I have a small dilemma. We built a new site for a client, but the old site is still ranking/indexed and we can't seem to get rid of it. We setup a 301 from the old site to the new one, as we have done many times before, but even though the old site is no longer live and the hosting package has been cancelled, the old site is still indexed. (The new site is at a completely different host.) We never had access to the old site, so we weren't able to request URL removal through GSC. Any guidance on how to get rid of the old site would be very appreciated. BTW, it's been about 60 days since we took these steps. Thanks, Kirk
Intermediate & Advanced SEO | | kbates0 -
Looking for opinions on structuring meta title tags/page title/menu title/H1
Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver". Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly) K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY? QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own) Screwdriver Manufacturer - Construction Screwdriver | ABC Tools ABC Tools - US-based Screwdriver Manufacturer Supplier Near You High-Quality Screwdrivers for Construction with ABC Tools QUESTION TWO: how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword? QUESTION THREE Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed) Screwdrivers Screwdriver Manufacturer Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?
Intermediate & Advanced SEO | | Brenda.Haines1 -
Robots.txt & Disallow: /*? Question!
Hi, I have a site where they have: Disallow: /*? Problem is we need the following indexed: ?utm_source=google_shopping What would the best solution be? I have read: User-agent: *
Intermediate & Advanced SEO | | vetofunk
Allow: ?utm_source=google_shopping
Disallow: /*? Any ideas?0 -
Help article / Knowledge base SEO consideration
Hi everyone, I am in the process of building the knowledge base for our SaaS product and I am afraid it could impact us negatively on the SEO side because of: Thin content on pages containing short answers to specific questions Keyword cannibalisation between some of our blog articles and the knowledge base articles I didn't find much on the impact of knowledge bases on SEO when I searched on Google. So I'm hoping we can use this thread to share a few thoughts and best practices on this topic. Below is a bit more details on the issues I face, any tips on how to address them would be most welcome. 1. Thin content: Some articles will have thin content by design: the H1 will be a specific question and there will be only 2 or 3 lines of text answering it in the article. I think creating a dedicated article per question is better than grouping 20 questions on one article from a UX point of view, because this will enable us to direct users more quickly to the answer when they use the live search function inside the software (help widget) or on the knowledge base (saves them the need to scrolling a long article to find the answer). Now the issue is that this will result in lots of pages with thin content. A workaround could be to have both a detailed FAQ style page with all the questions and answers, and individual articles for each question on top of that. The FAQ style page could be indexed in Google while the individual articles would have either a noIndex directive or a rel canonical to the FAQ style page. Have any of you faced similar issues when setting-up your knowledge base? Which approach would you recommend? 2.Keyword cannibalisation: There will be, to some extend, a level of keyword cannibalisation between our blog articles (which rank well) and some of the knowledge base articles. While we want both types of articles to appear in search, we don't want the "How to do XYZ" blog article containing practical tips to compete with the "How to do XYZ in the software" knowledge base article. Do you have any advice on how to achieve that? Having a specific Schema.org (or equivalent) type of markup to differentiate between the 2 types of articles would have been ideal but I couldn't find anything relating to help articles specifically when I searched.
Intermediate & Advanced SEO | | tbps0 -
Citation/Business Directory Question...
A company I work for has two numbers... one for the std call centre and one for tracking SEO. Now, if local citation/business directory listings have the same address but different numbers, will this affect local/other SEO results? Any help is greatly appreciated! 🙂
Intermediate & Advanced SEO | | geniusenergyltd0 -
Best Practice For Company/Client Logo Endorsement
Article: http://searchengineland.com/homepage-sliders-are-bad-for-seo-usability-163496 I came across the following article and somewhat agree with the authors summary.
Intermediate & Advanced SEO | | Mark_Ch
I find sliders a distraction to B2B users and overall offers no SEO benefits. Scenario
As a service provider, over time I have worked with many high profile blue chip comnpanies. As part of my site redesign, I'm looking to show users my client achievements. My initial thoughts are to carry out the following: On the home page I'm looking to incorporate some high profile company logos (similar to http://www.semrush.com) with a hyperlink "more customers" to the right of logo caption. The link will take the user to a dedicated page (www.mydomain.co.uk/customer) showing a comprehensive list of company logos. Questions
#1 Is the above practice good or bad.
#2 Is there a better way to achieve the above Any other practical advise on user experience, social engagement, website speed, etc would be much appreciated. Thanks Mark0 -
Redirect old .net domain to new .com domain
I have a quick question that I think I know the answer to but I wanted to get some feedback to make sure or see if there's additional feedback. The long and short of it is that I'm working with a site that currently has a .net domain that they've been running for 6 years. They've recently bought a .com of the same name as well. So the question is: I think it's obviously preferable to keep the .net and just direct the .com to it. However, if they would prefer to have the .com domain, is 301'ing the .net to the .com going to lose a lot of the equity they've built up in the site over the past years? And are there any steps that would make such a move easier? Also, if you have any tips or insight just into a general transition of this nature it would be much appreciated. Thanks!
Intermediate & Advanced SEO | | BrandLabs0