Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does traffic coming from Adwords increase overall Domain Authority or Page Rank?
-
If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?
-
Expanding on what Schwaab said ...
When first setting up an AdWords campaign, many people assume that if they bid $4 for a CPC and someone else bids $3, they will win the bid. However, Google only gets paid for a CPC bid if someone clicks on the ad. Therefore, CTR (click through rate) is also used to determine the highest bid. If the other advertiser has a CTR that is twice yours, then their bid is $6 compared to your $4 when CTR is factored in. So, when creating AdWords campaigns, it's important to have compelling ads. Likewise, it's important to have compelling landing pages, because Google does not want to send customers to a page that is not relevant or over time people will stop clicking on ads.
In summary, compelling ads and compelling landing pages will stretch your AdWords dollars much further compared to your competition.
In answer to your question about boosting page rank, there is reportedly a wall between Google search and Google AdWords, though you could realize second order effects. For example, if your AdWords campaign drives more traffic and some of that traffic adds natural links and social shares, that could indirectly increase page rank.
-
Thanks! Great explanation!
-
https://support.google.com/adwords/answer/2454010?hl=en
"Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad."
-
What do you mean by "will determine the page quality score"?
-
Nope, but the click thru rate of the ads will affect the page's quality score and may help with future ad performance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic traffic down
My 15 or so clients have all seen a drop in organic traffic by about 20% on GA4 for April. Rankings have not dropped or anything like that - so just wondering if anyone else has had similar?
Reporting & Analytics | | Contentcoms2 -
How important is Lighthouse page speed measurement?
Hi, Many experts cite the Lighthouse speed as an important factor for search ranking. It's confusing because several top sites have Lighthouse speed of 30-40, yet they rank well. Also, some sites that load quickly have a low Lighthouse speed score (when I test on mobile/desktop they load much quicker than stated by Lighthouse). When we look at other image rich sites (such as Airbnb, John Deere etc) the Lighthouse score can be 30-40. Our site https://www.equipmentradar.com/ loads quickly on Desktop and Mobile, but the Lighthouse score is similar to Airbnb and so forth. We have many photos similar to photo below, probably 30-40, many of which load async. Should we spend more time optimizing Lighthouse or is it ok? Are large images fine to load async? Thank you, Dave bg_05.jpg
Reporting & Analytics | | erdev0 -
Why is Indeed.com traffic appearing as organic in Google Analytics?
A large number of sessions in my client's Google Analytics account appear to come from medium: organic and source:Indeed. Since I'm focused on SEO for this project, I'd prefer that Indeed be treated as referral traffic. Any ideas for fixing this issue? Also, and I'm sure the answer is no, is there a way to fix the past data in Google Analytics that has already reported Indeed as an organic medium?
Reporting & Analytics | | Kevin_P0 -
Google analytics suddenly stopped tracking all my landing pages
Hey guys. I love the new update of GA. Looks so clean. So, of course, I was excited to see how my landing pages were doing. I went to behavior, all content, all pages. And I noticed it's only showing me 19 pages out of the 93 I have indexed. And none of the top ones at all! Can't find them anywhere in GA! Anyone seen this before? Thank you so much
Reporting & Analytics | | Meier0 -
How does Google Maps/G+ traffic show up in Analytics?
Hi Moz Community, I've been trying to figure out how traffic from Google Maps (and G+) shows up in Google Analytics and am struggling to find a good answer online. If someone finds a business through Google Maps and then clicks on the website in the Maps listing, does that show up as a referral from Google Maps? Our site shows virtually zero traffic from Google Maps even though we have a number of listing. Two related questions: if someone clicks through to a G+ page from a Maps result and then visits our website from the G+ page, does that show up in Analytics as a referral from G+? Is traffic from Google Maps or G+ ALSO counted as organic traffic? (Would it be possible to accidentally double-count a visit as both organic and a referral from Maps/G+? Thanks everybody!
Reporting & Analytics | | JohnGroves0 -
Why would page views per visitor suddenly increase?
My website traffic is growing by about 1% a week. It has a fairly stable page views/visitor of about 1.69. There's normally very little variability in this As we sell an industrial product. Today page views jumped by 50% and so did page views/visitor but visitor numbers stayed the same. I dont have a useful hypothesis to explain this. Analytics shows me that the traffic source, country of origin and pages viewed are pretty much the same as normal. There's been no substantive change to the site (today we changed the text in a widget to link to a new page - and no one visited it). It doesn't look like 1 person has gone through the whole site as that would skew the distribution of page views by country So why would user behavour suddenly change? I'll look at it for the rest of the week but in 7 years of looking after this website I haven't seen anything like this before.
Reporting & Analytics | | Zippy-Bungle0 -
Sudden Increase In Number of Pages Indexed By Google Webmaster When No New Pages Added
Greetings MOZ Community: On June 14th Google Webmaster tools indicated an increase in the number of indexed pages, going from 676 to 851 pages. New pages had been added to the domain in the previous month. The number of pages blocked by robots increased at that time from 332 (June 1st) to 551 June 22nd), yet the number of indexed pages still increased to 851. The following changes occurred between June 5th and June 15th: -A new redesigned version of the site was launched on June 4th, with some links to social media and blog removed on some pages, but with no new URLs added. The design platform was and is Wordpress. -Google GTM code was added to the site. -An exception was made by our hosting company to ModSecurity on our server (for i-frames) to allow GTM to function. In the last ten days my web traffic has decline about 15%, however the quality of traffic has declined enormously and the number of new inquiries we get is off by around 65%. Click through rates have declined from about 2.55 pages to about 2 pages. Obviously this is not a good situation. My SEO provider, a reputable firm endorsed by MOZ, believes the extra 175 pages indexed by Google, pages that do not offer much content, may be causing the ranking decline. My developer is examining the issue. They think there may be some tie in with the installation of GTM. They are noticing an additional issue, the sites Contact Us form will not work if the GTM script is enabled. They find it curious that both issues occurred around the same time. Our domain is www.nyc-officespace-leader. Does anyone have any idea why these extra pages are appearing and how they can be removed? Anyone have experience with GTM causing issues with this? Thanks everyone!!!
Reporting & Analytics | | Kingalan1
Alan1 -
Will having a subdomain cause referral traffic from the domain name?
Hi! One of our clients has a site with the store on a subdomain: store.example.com. When we've set up goals for order confirmation pages, we often see most of the sources attributed to example.com. Is this because of the subdomain issue? How would we correct it so that we would see as the referring source for the goal the site that sent to the root domain originally, and not the site that sent to the subdomain? Thanks!
Reporting & Analytics | | debi_zyx0