Do search engines crawl links on 404 pages?
-
I'm currently in the process of redesigning my site's 404 page. I know there's all sorts of best practices from UX standpoint but what about search engines? Since these pages are roadblocks in the crawl process, I was wondering if there's a way to help the search engine continue its crawl.
Does putting links to "recent posts" or something along those lines allow the bot to continue on its way or does the crawl stop at that point because the 404 HTTP status code is thrown in the header response?
-
Okay, thanks Alan!
-
Hi Brad
Sorry I have only just come back to you - it was late night here in the UK, but it looks like Alan has already answered your question
Have you tested your 404 page with fetch as Google in webmaster tools - you should see that it can see the links on your 404 page and as such will continue crawling them as Alan has said.
So what is a benefit to a user will also be a benefit to Google crawling your site in my opinion
-
Sorry, yes, it should crawl the links - they used to do that.
But you can prove it to yourself, by doing what I said - and then report back.
-
Yes it will continue crawling or yes it will stop the crawl?
-
Yes and you can test it by creating a page that is linked from nowhere else and then check your logs or analytics
-
Hey Matt,
Thanks for the reply. I'm aware of all the best practice stuff but thanks for sending through. It didn't quite answer my question so let me rephrase...
Will a bot follow a hyperlink (like the example below) on a 404 page or will it stop the crawl on that page (not on the whole site) because the header response code is a 404?
-
Hi Brad
Firstly it is great from a usability point of view to have a custom 404 page and I would link it to your most popular content and maybe add a search feature on the page for your site to help find the content that is missing. I have come across some nice 404s that actually have very concise sitemap in order to help the visitor navigate the site.In order to prevent Google from indexing your 404 page you need to make sure it returns an actuall 404 HTTP status code.
In order to understand how Goolgebot crawls your site I would look at the following post from Google themselves - https://support.google.com/webmasters/answer/182072?hl=en
Rather than being concerned about a 404 page having links on to keep the crawl going make sure you have an XML sitemap that you have submitted to Google via Webmaster Tools as this will help your crawl process.
Googlebot alots a set amount of time to crawling your site and it doesn't just stop crawling because it encounters a 404 error. However make sure that you monitor Google Webmaster Tools and take care of any reported 404s with 301 redirects for instance if the page has changed location. You will notice that Googlebot reports 404 erros on the days it finds them and these can often be multiple 404 errors encountered in one visit to your site by Googlebot. Keeing an eye on this and making sure you keep it updated will make your site as crawl efficient as possible which is clearly what you are after - as we all are
I thought this would also be interesting reading in relation to this - http://googlewebmastercentral.blogspot.co.uk/2011/05/do-404s-hurt-my-site.html
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you build links to this page?
Hi i have ecommerce store and currently we are looking to build links to category pages like: http://www.theiconic.com.au/womens-clothing-dresses-party-dresses/ What are some natural ways to build links to a page like this? Our SEO agency has done guest posting and forums but these are not natural link building methods and against Google policy. Any suggestions on how to build natural links to these pages? Cheers.
Intermediate & Advanced SEO | | wozniak651 -
Scary bug in search console: All our pages reported as being blocked by robots.txt after https migration
We just migrated to https and created 2 days ago a new property in search console for the https domain. Webmaster Tools account for the https domain now shows for every page in our sitemap the warning: "Sitemap contains urls which are blocked by robots.txt."Also in the dashboard of the search console it shows a red triangle with warning that our root domain would be blocked by robots.txt. 1) When I test the URLs in search console robots.txt test tool all looks fine.2) When I fetch as google and render the page it renders and indexes without problem (would not if it was really blocked in robots.txt)3) We temporarily completely emptied the robots.txt, submitted it in search console and uploaded sitemap again and same warnings even though no robots.txt was online4) We run screaming frog crawl on whole website and it indicates that there is no page blocked by robots.txt5) We carefully revised the whole robots.txt and it does not contain any row that blocks relevant content on our site or our root domain. (same robots.txt was online for last decade in http version without problem)6) In big webmaster tools I could upload the sitemap and so far no error reported.7) we resubmitted sitemaps and same issue8) I see our root domain already with https in google SERPThe site is https://www.languagecourse.netSince the site has significant traffic, if google would really interpret for any reason that our site is blocked by robots we will be in serious trouble.
Intermediate & Advanced SEO | | lcourse
This is really scary, so even if it is just a bug in search console and does not affect crawling of the site, it would be great if someone from google could have a look into the reason for this since for a site owner this really can increase cortisol to unhealthy levels.Anybody ever experienced the same problem?Anybody has an idea where we could report/post this issue?0 -
Highly interlinking a particular page shows up in Google search results?
Hi All, As we can see the below statement from Google about internal linking: "The number of internal links pointing to a page is a signal to search engines about the relative importance of that page."
Intermediate & Advanced SEO | | vtmoz
https://support.google.com/webmasters/answer/138752?hl=en So if we interlink a page highly than other pages, will it rank on search results instead of homepage? Moreover if the page have "keyword" in URL slug...like www.website.com/keyword. Thanks0 -
How Do You Remove Video Thumbnails From Google Search Result Pages?
This is going to be a long question, but, in a nutshell, I am asking if anyone knows how to remove video thumbnails from Google's search result pages? We have had video thumbnails show up next to many of our organic listings in Google's search result pages for several months. To be clear, these are organic listings for our site, not results from performing a video search. When you click on the thumbnail or our listing title, you go to the same page on our site - a list of products or the product page. Although it was initially believed that these thumbnails drew the eye to our listings and that we would receive more traffic, we are actually seeing severe year over year declines in traffic to our category pages with thumbnails vs. category pages without thumbnails (where average rank remained relatively constant). We believe this decline is due to several things: An old date stamp that makes our listing look outdated (despite the fact that we can prove Google has spidered and updated their cache of these pages as recent as 2 days ago). We have no idea where Google is getting this datestamp from. An unrelated thumbnail to the page title, etc. - sometimes a picture of a man's face when the category is for women's handbags A difference in intent - user intends to shop or browse, not watch a video. They skip our listing because it looks like a video even though both the thumbnail and our listing click through to a category page of products. So we want to remove these video thumbnails from Google's search results without removing our pages from the index. Does anyone know how to do this? We believed that this connection between category page and video was happening in our video sitemap. We have removed all reference to video and category pages in the sitemap. After making this change and resubmitting the sitemap in Webmaster Tools, we have not seen any changes in the search results (it's been over 2 weeks). I've been reading and it appears many believe that Google can identify video embedded in pages. That makes sense. We can certainly remove videos from our category pages to truly remove the connection between category page URL and video thumbnail. However, I don't believe this is enough because in some cases you can find video thumbnails next to listings where the page has not had a video thumbnail in months (example: search for "leather handbags" and find www.ebags.com/category/handbags/m/leather - that video does not exist on that page and has not for months. Similarly, do a search for "handbags" and find www.ebags.com/department/handbags. That video has not been on that page since 2010. Any ideas?
Intermediate & Advanced SEO | | SharieBags0 -
Duplicate site (disaster recovery) being crawled and creating two indexed search results
I have a primary domain, toptable.co.uk, and a disaster recovery site for this primary domain named uk-www.gtm.opentable.com. In the event of a disaster, toptable.co.uk would get CNAMEd (DNS alias) to the .gtm site. Naturally the .gtm disaster recover domian is an exact match to the toptable.co.uk domain. Unfortunately, Google has crawled the uk-www.gtm.opentable site, and it's showing up in search results. In most cases the gtm urls don't get redirected to toptable they actually appear as an entirely separate domain to the user. The strong feeling is that this duplicate content is hurting toptable.co.uk, especially as .gtm.ot is part of the .opentable.com domain which has significant authority. So we need a way of stopping Google from crawling gtm. There seem to be two potential fixes. Which is best for this case? use the robots.txt to block Google from crawling the .gtm site 2) canonicalize the the gtm urls to toptable.co.uk In general Google seems to recommend a canonical change but in this special case it seems robot.txt change could be best. Thanks in advance to the SEOmoz community!
Intermediate & Advanced SEO | | OpenTable0 -
301 Re-Directs Puzzling Question on Page Returned in Search Results
On our website, www.BusinessBroker.net, we have 3 different versions of essentially the same page for each of our State Business for Sale Pages. Back in August, we did a test and did 301 redirects using 5 States. For a long while after doing the redirects, the pages fell out of Google search results - we used to get page 1 rankings. Just recently they started popping back up on Page 1. However, I noticed that the new page meta data is not what is being picked up -- here is the example. Keyword Searched for in Google -- "Maine Business for Sale" Our listing shows up on Page 1 -- # 8 Result URL returned is correct preferred version: - http://www.businessbroker.net/state/maine-Businesses_For_Sale.aspx However, the Page Title on this returned page is still the OLD page title - OLD TITLE -- maine Business for Sale Ads - maine Businesses for Sale & Business Brokers - Sell a Business on Business Broker Not the title that is designated for this page - New Title - Maine Businesses for Sale - Buy or Sell a Business in ME | BusinessBroker.net Ditto for Meta Description. Why is this happening? Also have a problem with lower case showing up rather than upper case -- what's causing this? http://www.businessbroker.net/state/maine-Businesses_For_Sale.aspx versus -- http://www.businessbroker.net/State/Maine-Businesses_For_Sale.aspx Any help would be appreciated. Thanks, MM
Intermediate & Advanced SEO | | MWM37720 -
Google+ Personal Page pass link juice?
I noticed recently that a clients google plus business page (Set up as a personal page) has a followed link pointing to their site. They have many links on the web pointing to the google+ page, however that page is an https page. So the question is, would a google+ page that is https still pass authority and link juice to the site linked in the about us tab?
Intermediate & Advanced SEO | | iAnalyst.com0 -
Why are our sites top landing pages URL's that no longer exist and retrun 404 errors?
Digging through analytics today an noticed that our sites top landing pages are for pages that were part of the old www.towelsrus.co.uk website taken down almost 12 months ago. All these pages had the 301 re-directs which were removed a few months back but still have not dropped out of Googles crawl error logs. I can't understand why this is happening but almost certainly the bounce rate on these pages (100%) mean we are loosing potential conversions. How can I identify what keywords and links people are using to land on these pages?
Intermediate & Advanced SEO | | Towelsrus0