How do Infographics provide links? (example inside)
-
Hi,
I don't get it...
I've encountered the following infographic that seemed to do well: http://www.brilliance.com/4cs-of-diamonds-infographAs you can see, the page has thousands of social shares from Tweets to Facebook and obviously Pinterest. However, when I placed this page on Open Site Explorer (click to view) I see only 9 external links and page authority of 28/100. And this seems to me like a successful infographic.
Any explanations?
Thanks
-
Seems like a nice enough graphic to me. Perhaps the target audience is inclined to share socially and not necessary link. That's very normal.
9 linking root domains is decent and there are probably lower quality ones not being displayed by Open Site Explorer.
Pinterest would generate links but you usually won't see this flooding the results in Open Site Explorer, probably due to crawl depth of OSE and similar factors - most of the shares just aren't important enough to index.
-
What do you mean by "In terms of links, alot get linked to the home page as the source and some to the image url."
Do you mean that due to an infographic on an internal page other sites often link to the homepage of the infographic owner?
Also, as I mentioned I was surprised, as you can see from the amount of the social shares this infographic did had ncie buzz (maybe still does). However the amount of links I could locate is ok nothing more and also the PA by MOZ OSE is only 28... Looks weird to me. Makes me wonder...
-
Not all infographics that are made are for links, that one in particular was a sales tool but it still drives nice links , shares , and traffic.
In terms of links, alot get linked to the home page as the source and some to the image url.
-
Why not check for yourself? Same logic. Put image URL in to image search, but this time add site:pinterest.com to the end.
Not thousands, but there are some. You can now check the source of those page to see whether there are followed links or not.
-
What about Pinterest? Does it generate links? I would have expected to see 1000 links from Pinterest alone...
-
If you put the URL of that image in to Google's search by image you get this list of results of where else that has been us3ed http://goo.gl/mkAdJW
If you go down that list you will find that the majority of those sites then link back to the originating site by way of a credit. Voila - links!
So the process there was most likely to produce a list of sites that might use the infographic and contact them all to offer it (requesting a link by way of credit). It's an effective method in terms of the number of links that can be generated from it, but it doesn't create the best overall link profile. A lot of the links can be from pages that drop off quickly or from sites that link out to almost anything. It also creates a very definite pattern. Not to be overdone, but it does still seem to work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Plan for Analyzing and Optimizing Internal Link Structure
I've noticed that our site has what appears to be a poor ratio of external-to-internal links. I know there are no hard and fast rules in SEO but generally I've come to understand that this ratio should be relatively balanced, and in some cases I've seen some correlation of high-performing/ranking sites closer to 70-30 (external-internal). I'm not going to get into specifics, but our ratio is well-below 50-50 (heavy on internal links compared to the volume of inbound external links). My hypothesis is that this is diluting the link equity/authority for the domain. Moz's tools don't really provide any data beyond the initial data point of the volume of internal links compared to external. Being that I've never really gone down this rabbit hole before, I'm wondering if anyone else has ever experienced anything similar and could point me in the right direction. Thanks in advance for any assistance or guidance!
Moz Pro | | IWaldron0 -
Inbound link cleanup and management
Hey guys this is my first time asking a question here but I have been lurking for a while now and have learned a lot here. I have to come up with a plan to go through, analyze, and clean up the existing backlinks for 37 root domains. That to me makes manually looking through the stack one at a time impossible. Obviously there are some great tools and I currently have Moz tools and Raven available to me but am open to acquire something different as well if it makes sense. My questions are: 1. Do I need to worry about nofollow links at all? Should I just separate them out right off the top and be done with that? 2. What ways have you all accomplished this task? Are there any time sucking pitfalls to avoid? Any insight would be greatly appreciated! Thanks in advance this site truly has been a blessing to me!
Moz Pro | | RossM0 -
OSE Backlink results - reported link not actually there?
Not a complaint, but a question to understand how the research tool operates: When I run backlink checks on websites, often the reported link is not only not on the page, but it's not found anywhere on the site. I use several tools to search for the link url as well as for the keyword. Why does the tool report a link is there, but I cannot find the links in some cases? Is there a lag in the information the tool is using, making it not quite up to date, or is it something else? Thanks much!
Moz Pro | | AdamThompson0 -
Dead links-urls
What is the quickest way to get Google to clean up dead
Moz Pro | | 1step2heaven
link? I have 74,000 dead links reported back, i have added a robot txt to
disallow and added on Google list remove from my webmaster tool 4 months ago.
The same dead links also show on the open site explores. Thanks0 -
How are our competitors getting these inbound linking domains?
I'm currently managing SEO for my company's website, and I'm getting into link building for the first time. As part of the process, I'm using Open Site Explorer to see who's linking into our competitor sites, to get a better sense of what's available to us in our particular avenue of e-commerce. However, I'm finding that our competitors are getting inbound links from high-authority sites pretty far afield from selling jewelry - census.gov, parallels.com, warnerbros.com, and others. I try clicking through to these links, but each link starts a download of a file. I've seen .f4v, .7z, and .apk files listed as inbound links to our competitor. How is this happening? Again, I'm new to link building, so there may be a simple answer here, and if so I apologize for asking. However, this seems really strange to me, and a difficult situation to confront.
Moz Pro | | jozaksut0 -
Crawl test. Bot crawled only 200 or so links when it should have crawled thousands
Hi everyone, I just recieved my crawl test report and its only given me 200 or so URL's when my site has thousands, any thoughts?
Moz Pro | | Ev840 -
OSE Linking Domains CSV Export Blank?
For some client domains, I've tried to do a CSV export from the OSE Linking Domains page, I get a CSV that contains the typical OSE header text, but no output records. Before I click the CSV link I always choose "show domains with links to All pages on the Root Domain". It doesn't happen with every domain I've tried this with, and when I've had the time/patience, some of the time if I try hours later, I get data. The problem though is I rarely have the luxury of running reports a second time during the audit cycle. Has anyone else experienced this? Is it a bug, or just an export fail due to system resources or something?
Moz Pro | | AlanBleiweiss0 -
Why am I not seeing an increase in external followed links?
Ive been getting some really good links pointing to my domain as of lately, and they appear to be followed links. yet the number of external followed links shown in my seomoz tool bar does not want to budge! nor do these links show up in site explorer! Is there a delay in the toolbars response-time? or could it be something else? Thanks
Moz Pro | | ambisuite0