Posting same video on both Vimeo and Youtube
-
A client likes the control of Vimeo Pro for embedding videos on site, but for search purposes would like to create a YouTube channel with the same videos, perhaps with altered titles and descriptions.
This is the same video content in two places - will we run into duplicate content issues?
Thank you,
Stephen
-
Thank you for posting here! We heard your response at Moz and considered the matter settled.
-
I disagree with your assessment and advice here.
Through vimeo pro (which isn't the same as vimeo - confusing, i know) you can get your own site to rank rather than YouTube.com or Vimeo.com, which would likely be the preferable option here. Linking them together then becomes a bad idea - since it makes little sense for users.
Additionally, Google won't rank whichever it thinks is the original, as it has no mechanism to work out whether videos hosted on different platforms are the same thing. In such situations, Google actually rank whichever page is stronger and more relevant - which, for any site with a fairly weak domain - is normally the YouTube.com version.
-
That's not actually true Martin.
YouTube very very rarely drives much traffic back to your site. If you want traffic to your site, you're much better off securely hosting the content and driving traffic from Google with rich snippets - rather than forcing users to go to YouTube and then from there navigate to your site.
-
Hi Stephen,
I'd advise you to think of this approach as akin to posting a blog post on your own site and then also posting it on someone else's site as a guest blog post with an adjusted Title and meta description.
It's not going to get you "penalised" for duplicate content as such, but It's hardly a great strategy in the majority of cases - as it will force you to cannibalise possible traffic and link equity across the locations.
First of all, I'd really question why your client wants to do this. If they think that somehow they have to have content on YouTube as it represents a potential traffic source - I'd definitely be keen to point out (in spite of what others have said in answer to your question) that click through rate from YouTube videos back to websites in links and annotations is extremely low. It's very hard to drive any significant amount of traffic from YouTube except through putting videos out at extreme scale (more details here: http://www.seomoz.org/blog/the-marketing-value-of-youtube)
Secondly - I'd suggest asking yourself whether the content in question is really appropriate for a YouTube audience anyway? Do the videos hold their value outside of your clients domain? Is there any search volume on YouTube (use the YouTube keyword tool) for the keywords you're going to be targeting?
If you do want to go down the YouTube + securely hosted route for the same content, then I've detailed the exact technical approach required here: http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo (approach 4) but bear in mind that it's extremely rare to have content stylistically appropriate for both securely hosting on your site with a paid hosting solution (so you get traffic) and seeding on YouTube (so you can build brand awareness through that community). If the videos in question are commercial or product focused, I can basically all but guarantee they won't be worth putting on YouTube and they'll potentially outrank your clients site while diluting the overall traffic to the site itself.
So... in short, it's not a problem if you have the right kind of content - but 9 times out of 10 it's not a particularly smart strategy.
I hope that's useful!
Cheers,
Phil.
-
use vimeo as default and Youtube for top3 videos. Youtube will increase trafic for the site and your site will use vimeo best quality videos
-
I would also have a look at Rich Snippets, that way the one you intend to trying to rank can be displayed in the results as you would like
We have used them for lots of videos for clients and got great success optimisting the results we are looking for
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=162163&topic=1088474&ctx=topic
-
You should be completely fine. If for some reason there is a duplicate content issue, Google will just show whichever it thinks is the original video. Giving them different titles and descriptions should also help to differentiate them.
Since you are hoping to take advantage of search for your videos, it will be helpful to link from one of your videos to the other. I'd suggest putting a link on the Vimeo (on the Vimeo site) version pointing to the YouTube version, since that is the one you are hoping to rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The Value of Backlinks - Blog posts
Alright, So I'm trying to understand the value of a backlink from a blogger/site owner. Now, as I know, (let's use fashion industry), there are thousands of fashion bloggers with good metrics... Domain Authority 40+ Page Authority 40+ etc. etc. for their home page. And there are THOUSANDS of fashion bloggers that link back to ecommerce sites (backlinks). My question is, is there really much of a value with these backlinks? Sure, the domain authority and page authority is high ( for the given example), BUT wouldn't the page authority automatically be a 1 for a "post" ? Le'ts say one blogger writes a new blog for July 14th and dedicates that blog post about the awesome shoes they have and it links back to an ecommerce site; well, what impact does that make in regards to SEO? And if it does, how long would that take? The biggest issue I see is the ROI. You link build, you get links - and then ....you wait. Or you hope that you'll move up in rankings, but yet they can take months for it to even move the needle. Especially the fact that if it's not a HOME PAGE link...there isn't that "much" of a boost compared to an internal page? So then the NEXT question I have too, wouldn't influencer outreach be the same as far as getting a PBN link, creating web 2.0's, etc.? Let's think about it. You're outreaching to someone so you can benefit something back. It's all unnatural at the end of the day. Would love to discuss. So in summary 1 - Value of influencer outreach links - especially if the post is a brand new content piece.. (page authority being automatically 1) 2- - What exactly IS white hat when really any type of link building is mimicking?
Intermediate & Advanced SEO | | ggpaul5620 -
Pros and cons of video onsite or youtube
what are the pros and cons of placing videos on the native website as opposed to pushing the you tube channel? If I move the youtube and vimeo to the native website will i loose all the link juice? is there an easy way to have transcript of the audio as html in the site?
Intermediate & Advanced SEO | | bakergraphix_yahoo.com0 -
Video seo stats
I've come across various places that give statistics for things like "Video search results have a higher click-through than plain text results. " and
Intermediate & Advanced SEO | | Gordon_Hall
"Video is 50 times more likely to get organic page ranks in Google than plain text results" How true are these and does anyone have a definitive guide to video SEO?0 -
SEO views on having other videos on our YouTube Channel
Our company is an eCommerce site for aftermarket automotive accessories. We recently started making videos for our customers and hosting them on YouTube channel. With our limited resources, we're unable to produce a video for all our products (videos on benefits and features, installation, new product introductory, reviews, etc.), How does it look if we have other peoples videos on our channel? Will our SEO be affected? Would we be flagged by YouTube?
Intermediate & Advanced SEO | | WebRiverGroup0 -
Articles | Posts or Pages
I'm looking to add a number of feature rich articles to educate, promote best practice and provide useful all round advice. My reasearch to date on the pros and cons have drawn me to writing articles as a page, as per
Intermediate & Advanced SEO | | Mark_Ch
http://yoast.com/articles/wordpress-seo/#pagesvsposts My Question, etc.
I would like to get an outside opinion on the above. Additionally, how can you find out the site structure of a website.
i.e. what are blog posts or static pages0 -
Adding video snippet caused drop of star rating snippet in google SERP. Any solution to show both?
We are using on our product pages review schema markup which showed up well in google SERP. Now we added schema video markup as well and google shows in SERP now only the video snippet, but not the review snippet anymore. Any idea whether there may be a solution to show both video and review snippets?
Intermediate & Advanced SEO | | lcourse0 -
What makes a Flash video player SEO friendly?
I have been researching this for some time, and I have seen some videos index and some not depending on their Flash player. I need to use a Flash player that passes a Video Id instead of the movie url. Do you know of some player features that help or hurt seo?
Intermediate & Advanced SEO | | braines0 -
How to get videos to show up on SERPs as your own
If another site hosts the video and you show it on your site in an iframe, would the video show up in SERPs on your URL? I believe it would show up on their URL. Do you need to host the video on your own server in order for it to show up on SERPs?
Intermediate & Advanced SEO | | nicole.healthline0