Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Too many 301 redirects?
-
Hey,
My company currently has one chief website with about 500-600 other domains that all feature the same material as the chief website. These domains have been around for about 5 years and have actually picked up some link traffic.
I have all of these identical web-pages utilizing rel=canonical but I was wondering if I would be better served, from SEO purposes, to 301 redirect all of these sites to their respective pages on our chief website? If I add 500 301 redirects, will the major search engines consider this to be black-hat link-building even though the sites are related and technically already feature the same content?
For an example, the chief website is www.1099pro.com and I would 301 redirect the below sites to the chief site:
-
Michael I don't think you will get anymore benefit from a 301 than you're getting from the cross-domain rel canonical tags that are already in place.
However, I think the fact that you already have these cross-domain rel canonical tags i place, and that the content is identical, will make it much less likely that 301 redirecting those domains would be seen as any type of spam.
If it were me, just so all of my users were on the same domain - and to keep the problem from getting worse over time - I would go ahead and 301 redirect the other domains, but on a page-to-page basis. In other words, each page would link directly to the page it is currently referencing as the rel canonical. This would be much better than redirecting them all to a single landing page, and would send signal that is consistent with the current one you are sending via the cross domain rel canonical.
You might try this one domain at a time. Let the dust settle on that domain and, if all goes well, move on to the next. It may take a year to complete the project, but it might be the safest way to go.
Alternatively, you could just continue to leave the other sites up with the cross domain rel canonical tag - but the problem is likely to just worsen over time as more people link to the other domains, and they develop their own sources of traffic via direct links, social, bookmarks, etc... outside of the SERPs.
-
PS you have a decent thing going with your links already and you are not in a bad spot for page rank.
| Page Authority (PA) | 53 | Domain Authority (DA) | -- | 46 |
| MozRank (mR) | 5.94 | Domain MozRank (DmR) | 4.81 | 4.72 |
| MozTrust (mT) | 5.83 | Domain MozTrust (DmT) | 4.51 | 4.30 |
| Total Links | 1,635 | Total Links | 15,333 | 52,916 |
| External Followed Links | 1,589 | External Followed Links | 10,939 | 12,132 |
| Internal Followed Links | 39 | Linking Root Domains | 566 | 701 |
| Linking Root Domains | 399|
I would not jeopardize you have that's my $.02.
-
301 redirecting is not bad at all in itself.
It is simply a method of redirecting links. However because of the quantity of exact match sites I believe you can only put yourself in danger Google is getting and more aggressive every day I would rather sleep soundly if I were you or myself obviously. And not redirect possibly spamish websites to my main site where I do business.
If this was not regarding 500 duplicate sites I would say go for it
unfortunately I believe that you will open yourself up for a possible penalty from Google.
The immense amount of duplicate or identical content that I don't know if you use Google Webmaster tools am assuming that you do but do have it set up for all 500 websites?
That will tell you if you have a penalty.
My thinking on this is you created a bunch of identical websites 500 of them. Whenever you make large changes to a website Google reevaluates it looks at it.
In my opinion by 301 redirecting 500 sites page 2 page or even to homepage you're just asking for a possible Extremely bad penalty or you might get away with it I don't know but if it were me I would not do it.
The real question is what is the chief site worth?
would you be okay with it being penalized because you 301 redirected all of the sites?
if the answer is this is a valuable website to me I would not risk it.
The problem is you did something that is very far into the black hat arena I'm not judging however you want to show Google you're not going to continue to try to take advantage of any part of the search engine in order to gain rank when the parts that your talking about our exact match duplicate content that you created.
I honestly would kill the content on the sites than 302 redirect them if you want to have the traffic from the links.
What you said about a 301 is pretty much where the money however you're going to open yourself up to a possible penalty or even removal from Google's index which is what happens with most penalties.
It's up to you however I would not do it.
Best of luck to you,
Thomas
-
301 redirecting entire identical sites to different pages sounds extremely dodgy, just to the homepage was bad enough.

-
So if 301 redirecting all of them is seen as negative, what is the best way to consolidate all of these sites? I thought the purpose of a 301 redirect was to permanently transfer traffic from one site to another - which would mean that a 301 redirect would be the ideal method for consolidating multiple versions of an identical site.
In essence, is there a way to gain at least some advantage from the links that these sites of garnered over time?
-
I agree with Alex on a lot of it
however 500 of the same website with identical content is extremely black hat
it would depend on how much traffic is coming from these domains? Which one of them is performing the best? There must surely be a standout hopefully if it's not a lot of traffic I would delete the content on the other domains and pray that Google is not going to penalize you. By 301 redirecting any of those sites to your current chief site used and only to lose quite a bit from Google this is something that will happen if you are using the same hosting providers or not they will consider this less than good
-
Hey,
I would be redirecting each entire site to a specific page on my chief website. Admittedly, this means that there is some precision lost because each site is a copy of the chief site but all the affiliated pages on a copy link to only one landing page on the chief site. For instance:
- www.1099softwarepro.com and all affiliated pages would redirect to www.1099pro.com/software.asp
- www.W2Professionals.com and all affiliated pages would redirect to www.1099pro.com/prodw2pro.asp
-
In 2011 Matt Cutts said there isn't a limit. 500-600 sounds A LOT. If I was in this situation I'd just 301 the domains that have the most traffic and best links.
Are you redirecting each page on the other websites to the matching page on the chief website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do bulk 301 redirects hurt seo value?
We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand. If we assume this is the startups domain and URL structure www.ourcompany.com/brand1/article What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.
Intermediate & Advanced SEO | | aaronfernandez0 -
Changing URL structure of date-structured blog with 301 redirects
Howdy Moz, We've recently bought a new domain and we're looking to change over to it. We're also wanting to change our permalink structure. Right now, it's a WordPress site that uses the post date in the URL. As an example: http://blog.mydomain.com/2015/01/09/my-blog-post/ We'd like to use mod_rewrite to change this using regular expressions, to: http://newdomain.com/blog/my-blog-post/ Would this be an appropriate solution? RedirectMatch 301 /./././(.) /blog/$1
Intermediate & Advanced SEO | | IanOBrien0 -
Should we 301 redirect old events pages on a website?
We have a client that has an events category section that is filled to the brim with past events webpages. Another issue is that these old events webpages all contain duplicate meta description tags, so we are concerned that Google might be penalizing our client's website for this issue. Our client does not want to create specialized meta description tags for these old events pages. Would it be a good idea to 301 redirect these old events landing pages to the main events category page to pass off link equity & remove the duplicate meta description tag issue? This seems drastic (we even noticed that searchmarketingexpo.com is keeping their old events pages). However it seems like these old events webpages offer little value to our website visitors. Any feedback would be much appreciated.
Intermediate & Advanced SEO | | RosemaryB0 -
303 redirect
Hi, 303 redirect is a good thing or not ? I have a homepage in 2 languages FR and EN > mywebsite.com/fr/ and mywebsite.com/en/. A 303 redirect is on mywebsite.com to mywebsite.com/fr/. Thanks D.
Intermediate & Advanced SEO | | android_lyon0 -
How to set up 301 redirect for URL with question mark
I have encountered some issue with 301 redirect and htaccess file. I need to redirect the following url: http://www.domain.com/?specifications=colours/page/3 to: http://www.domain.com/colours The 301 redirect command I wrote in htaccess file is as follow: Redirect 301 /?specifications=colours/page/3 http://www.domain.com/colours And it doesn't work at the moment. What is the correct way to set up 301 redirect here? Your help will be sincerely appreciated!
Intermediate & Advanced SEO | | robotseo0 -
Splitting one Website into 2 Different New Websites with 301 redirects, help?
Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂
Intermediate & Advanced SEO | | Hyrule0 -
Reverse Proxy better than 301 redirect?
Are reverse proxies that much better than 301 redirects? Should I invest the time in doing this? I found out about reverse proxies here: http://www.seomoz.org/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
Intermediate & Advanced SEO | | brianmcc0 -
How To 301 Redirect .html pages
I need to redirect a page/URL that is purely .html to a new location. I don't know how to do this. All the redirects I can find are for server side code pages .php/.aspx etc. From my understanding I can't put a server side redirect in a .html file. I am hosting on a microsoft server, however the new page I am redirecting to is .php. I am running some WordPress (.php) files on the server. I need to make it redirect before the old page loads so visitors don't start reading something that is about to get redirected Can someone please help me?
Intermediate & Advanced SEO | | MyNet0