Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Too many 301 redirects?
-
Hey,
My company currently has one chief website with about 500-600 other domains that all feature the same material as the chief website. These domains have been around for about 5 years and have actually picked up some link traffic.
I have all of these identical web-pages utilizing rel=canonical but I was wondering if I would be better served, from SEO purposes, to 301 redirect all of these sites to their respective pages on our chief website? If I add 500 301 redirects, will the major search engines consider this to be black-hat link-building even though the sites are related and technically already feature the same content?
For an example, the chief website is www.1099pro.com and I would 301 redirect the below sites to the chief site:
-
Michael I don't think you will get anymore benefit from a 301 than you're getting from the cross-domain rel canonical tags that are already in place.
However, I think the fact that you already have these cross-domain rel canonical tags i place, and that the content is identical, will make it much less likely that 301 redirecting those domains would be seen as any type of spam.
If it were me, just so all of my users were on the same domain - and to keep the problem from getting worse over time - I would go ahead and 301 redirect the other domains, but on a page-to-page basis. In other words, each page would link directly to the page it is currently referencing as the rel canonical. This would be much better than redirecting them all to a single landing page, and would send signal that is consistent with the current one you are sending via the cross domain rel canonical.
You might try this one domain at a time. Let the dust settle on that domain and, if all goes well, move on to the next. It may take a year to complete the project, but it might be the safest way to go.
Alternatively, you could just continue to leave the other sites up with the cross domain rel canonical tag - but the problem is likely to just worsen over time as more people link to the other domains, and they develop their own sources of traffic via direct links, social, bookmarks, etc... outside of the SERPs.
-
PS you have a decent thing going with your links already and you are not in a bad spot for page rank.
| Page Authority (PA) | 53 | Domain Authority (DA) | -- | 46 |
| MozRank (mR) | 5.94 | Domain MozRank (DmR) | 4.81 | 4.72 |
| MozTrust (mT) | 5.83 | Domain MozTrust (DmT) | 4.51 | 4.30 |
| Total Links | 1,635 | Total Links | 15,333 | 52,916 |
| External Followed Links | 1,589 | External Followed Links | 10,939 | 12,132 |
| Internal Followed Links | 39 | Linking Root Domains | 566 | 701 |
| Linking Root Domains | 399|
I would not jeopardize you have that's my $.02.
-
301 redirecting is not bad at all in itself.
It is simply a method of redirecting links. However because of the quantity of exact match sites I believe you can only put yourself in danger Google is getting and more aggressive every day I would rather sleep soundly if I were you or myself obviously. And not redirect possibly spamish websites to my main site where I do business.
If this was not regarding 500 duplicate sites I would say go for it
unfortunately I believe that you will open yourself up for a possible penalty from Google.
The immense amount of duplicate or identical content that I don't know if you use Google Webmaster tools am assuming that you do but do have it set up for all 500 websites?
That will tell you if you have a penalty.
My thinking on this is you created a bunch of identical websites 500 of them. Whenever you make large changes to a website Google reevaluates it looks at it.
In my opinion by 301 redirecting 500 sites page 2 page or even to homepage you're just asking for a possible Extremely bad penalty or you might get away with it I don't know but if it were me I would not do it.
The real question is what is the chief site worth?
would you be okay with it being penalized because you 301 redirected all of the sites?
if the answer is this is a valuable website to me I would not risk it.
The problem is you did something that is very far into the black hat arena I'm not judging however you want to show Google you're not going to continue to try to take advantage of any part of the search engine in order to gain rank when the parts that your talking about our exact match duplicate content that you created.
I honestly would kill the content on the sites than 302 redirect them if you want to have the traffic from the links.
What you said about a 301 is pretty much where the money however you're going to open yourself up to a possible penalty or even removal from Google's index which is what happens with most penalties.
It's up to you however I would not do it.
Best of luck to you,
Thomas
-
301 redirecting entire identical sites to different pages sounds extremely dodgy, just to the homepage was bad enough.
-
So if 301 redirecting all of them is seen as negative, what is the best way to consolidate all of these sites? I thought the purpose of a 301 redirect was to permanently transfer traffic from one site to another - which would mean that a 301 redirect would be the ideal method for consolidating multiple versions of an identical site.
In essence, is there a way to gain at least some advantage from the links that these sites of garnered over time?
-
I agree with Alex on a lot of it
however 500 of the same website with identical content is extremely black hat
it would depend on how much traffic is coming from these domains? Which one of them is performing the best? There must surely be a standout hopefully if it's not a lot of traffic I would delete the content on the other domains and pray that Google is not going to penalize you. By 301 redirecting any of those sites to your current chief site used and only to lose quite a bit from Google this is something that will happen if you are using the same hosting providers or not they will consider this less than good
-
Hey,
I would be redirecting each entire site to a specific page on my chief website. Admittedly, this means that there is some precision lost because each site is a copy of the chief site but all the affiliated pages on a copy link to only one landing page on the chief site. For instance:
- www.1099softwarepro.com and all affiliated pages would redirect to www.1099pro.com/software.asp
- www.W2Professionals.com and all affiliated pages would redirect to www.1099pro.com/prodw2pro.asp
-
In 2011 Matt Cutts said there isn't a limit. 500-600 sounds A LOT. If I was in this situation I'd just 301 the domains that have the most traffic and best links.
Are you redirecting each page on the other websites to the matching page on the chief website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect in breadcrumb. How bad is it?
Hi all, How bad is it to have a link in the breadcrumb that 301 redirects? We had to create some hidden category pages in our ecommerce platform bigcommerce to create a display on our category pages in a certain format. Though whilst the category page was set to not visable in bigcommerce admin the URL still showed in the live site bread crumb. SO, we set a 301 redirect on it so it didnt produce a 404. However we have lost a lot of SEO ground the past few months. could this be why? is it bad to have a 301 redirect in the breadrcrumb.
Intermediate & Advanced SEO | | oceanstorm0 -
Default Wordpress 301 Redirects of JS and CSS files. Bad for SEO & How to Fix?
Hi there: We are developers with some digital marketing expertise, but a current issue has us perplexed. An outside SEO firm has asked us to clean up a large number of 301 redirects. Most of these are 'default' Wordpress behavior that relate to calling the latest version of a JS or CSS file. For instance, a JS file is called with this: https://websitexyz.com/wp-includes/js/wp-embed.min.js?ver=4.9.1 but ultimately redirects to this: https://websitexyz.com/wp-includes/js/wp-embed.min.js. We are being asked to prevent the redirect from happening by, presumably, calling the ultimate file to begin with. The issue is that, as far as we know, there's no easy way to alter WP behavior to call the ultimate file to begin with. Does anyone have any thoughts on this? Thanks.
Intermediate & Advanced SEO | | Daaveey0 -
Php 301 redirect
Hi I am migrating an old wordpress site to a custom PHP site and the URL profiles will be different, so want to retain all link profiles and more importantly if a user visits the old urls via search then they are seamlessly transferred to the new equivalent page For example www.domain.com/about-us is going to need to redirect to www.domain.com/aboutus.php www.domain.com/furniture is going to need to redirect to www.domain.com/furniture-collections.php etc What is the best way of achieving this apart from .htaccess as not 100% confident of doing this. Could it be done via PHP or using meta tags?
Intermediate & Advanced SEO | | ocelot0 -
301 Redirect of subdomain?
Fellow Mozzers, I'm having a hard time wrapping my brain around a redirect issue and thought it was worth posing the question to the Moz community. I did a search first but couldn't find the exact answer I was looking for. How does a 301 redirect work when you redirect a sub domain example.homepage.com to www.homepage.com but you keep the sub directories of example.homepage.com/page-1 active and are trying to rank them? I'm dealing with a current project where this is happening and this doesn't make sense to me, to redirect the subdomain if you're also trying to rank/create search traffic for pages, sub directories on example.homepage.com. This also get's into the debate of if a sub domain site is viewed as it's own website and therefore has to rank itself. If this is true, it seems like we're kind of killing the authority of the site by redirecting it. Additionally, www.homepage.com has a much stronger link profile than example.homepage.com I hope this makes sense. Any thoughts are appreciated. Thanks for your time.
Intermediate & Advanced SEO | | SMG-Texas0 -
301 vs 410 redirect: What to use when removing a URL from the website
We are in the process of detemining how to handle URLs that are completely removed from our website? Think of these as listings that have an expiration date (i.e. http://www.noodle.org/test-prep/tphU3/sat-group-course). What is the best practice for removing these listings (assuming not many people are linking to them externally). 301 to a general page (i.e. http://www.noodle.org/search/test-prep) Do nothing and leave them up but remove from the site map (as they are no longer useful from a user perspective) return a 404 or 410?
Intermediate & Advanced SEO | | abargmann0 -
How to set up 301 redirect for URL with question mark
I have encountered some issue with 301 redirect and htaccess file. I need to redirect the following url: http://www.domain.com/?specifications=colours/page/3 to: http://www.domain.com/colours The 301 redirect command I wrote in htaccess file is as follow: Redirect 301 /?specifications=colours/page/3 http://www.domain.com/colours And it doesn't work at the moment. What is the correct way to set up 301 redirect here? Your help will be sincerely appreciated!
Intermediate & Advanced SEO | | robotseo0 -
How Many Characters in an H1?
Hi, How long can the text within an H1 tag area be? Should it ideally be 1-2 words or can it be a full sentence? Or more?
Intermediate & Advanced SEO | | mindflash0 -
Any way to find which domains are 301 redirected to competitors' websites?
By looking at the work from an SEO collegue it became clear that his weak linkbuilding graph probably is not the cause for his good rankings for a pretty competitive keyword. (also no social mentions where found) I was wondering what it could be, site structure and other on page optimization factors seems to be ok and I don't think there will be exceptionally good or bad user behavior... Finally I looked at the competitors and found that they have more links, better content en better design, so I got a little stuck. The only reason I can think of is that he is doing 301 redirects (or is rel=canonical tags). Is there a way to trace these redirects back to the source in order to include this important variable in your competitor research? thnx
Intermediate & Advanced SEO | | djingel10