Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Learning Center on Subdomain or New Domain
-
Hello,
With so much emphasis for SEO to develop unique, information content I am working to build out a "Learning Center' for one of my clients in the finance industry. As you can guess, this is quite a competitive space and their rankings have become somewhat stagnant so we are looking for new ways to develop original, share-worthy content for the site. So my question is, in order for them to retain the most SEO value should we develop this on a subdomain such as learning.website.com or a new domain altogether.
Note: We do not want to develop this under the current site domain as it we want o only post informational content & courses and keep these pieces outside of the "sales" side of their website. Therefore, I thought the subdomain would be the best bet so that we would retain the most value for SEO... however, some of my colleagues disagree. Some vote it should be within a directory under website.com. Some say a new site & domain altogether. My vote is to place this under a subdomain such as http://learning.website.com with the idea that the site's authority will influence the root http://website.com.
The argument I was provided against the subdomain was: "essentially adding a subdomain would mean you're sort of starting over again in terms of building authority. adding a folder will ride the coattails off the already established authority."
Lastly, for clarification, the current domain is set up as http://website.com so the subdomain would be http://learning.website.com, the directory would be set up as http://website.com/learning/ and a whole new domain would be http://newwebsite.com.
This is for a Wordpress site.
Thoughts? All feedback is much appreciated!
-
Thanks Federico for the detailed response and quick feedback! I was not 100% sure how subdomains were treated, so thank you for clearing that up. I definitely needed to pick some expert brains on this one. Looks like we will go with a separate WP install under a /learning/ directory just to provide our root domain with better authority from all this good content:)
-
Hey Tina,
I'm afraid your colleagues saying that the best way to go is to have it under a subfolder are right. Basically, all search engines consider subdomains as separate domains, meaning that if you put the learning center on learning.website.com will have the same effect as having it on somenewdomain.com, neither will help website.com unless you link from one to the other, and that could be seen as doorway pages which will ultimately hurt more than they could help.
Using a subfolder, any advantage you get from website.com/learn/ will influence website.com without putting website.com at risk (unless you post completely unrelated stuff in that new folder). But as you trying to write about the same niche, it is like basically having a blog. Take this Moz section for example. The community folder in a subfolder under their "money site" and I assure you it is working far better than if it was a subdomain.
I'm with your colleagues on this one
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to prevent development website subdomain from being indexed?
Hello awesome MOZ Community! Our development team uses a sub-domain "dev.example.com" for our SEO clients' websites. This allows changes to be made to the dev site (U/X changes, forms testing, etc.) for client approval and testing. An embarrassing discovery was made. Naturally, when you run a "site:example.com" the "dev.example.com" is being indexed. We don't want our clients websites to get penalized or lose killer SERPs because of duplicate content. The solution that is being implemented is to edit the robots.txt file and block the dev site from being indexed by search engines. My questions is, does anyone in the MOZ Community disagree with this solution? Can you recommend another solution? Would you advise against using the sub-domain "dev." for live and ongoing development websites? Thanks!
Web Design | | SproutDigital0 -
Do I need to 301 redirect www.domain.com/index.html to www.domain.com/ ?
So, interestingly enough, the Moz crawler picked up my index.html file (homepage) and reported duplicate content, of course. But, Google hasn't seemed to index the www.domain.com/index.html version of my homepage, just the www.domain.com version. However, it looks like I do have links going specifically to www.domain.com/index.html and I want to make sure those are getting counted towards my overall domain strength. Is it necessary to 301 redirect in the scenario described above?
Web Design | | Small_Business_SEO0 -
Is it possible to redirect the main www. domain - but keep a subdomain active?
Hi Mozzers, Quick question, which I hope one of you can answer... Let's say I have a website (i) www.example.com and on that a subdomain exists, (ii) subdomain.example.com. Let's say I want to change my main domain from www.example.com to www.newwebsite.com. I'd 301 all content, use GWT to notify Google of a change of address etc etc. Having done that, is it still possible to keep the original subdomain active? So, even though www.example.com has been redirected / transferred to www.newwebsite.com, subdomain.example.com would still exist. If that is possible, what is the implication for Domain Authority? On the one hand, I have transferred the main site (so DA from that will transfer to the new site); but part of that root domain is still active. Make sense? Any answers? Thanks everyone...
Web Design | | edlondon0 -
Does Google count the domain name in its 115-character "ideal" URL length?
I've been following various threads having to do with URL length and Google's happiness therewith and have yet to find an answer to the question posed in the title. Some answers and discussions have come close, but none I've found have addressed this with any specificity. Here are four hypothetical URLs of varying lengths and configurations: EXAMPLE ONE:
Web Design | | RScime25
my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (115 characters) EXAMPLE TWO: sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (126 characters) EXAMPLE THREE: www.sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (130 characters) EXAMPLE FOUR: http://www.sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (137 characters) Assuming the examples contain appropriate keywords and are linked to appropriate anchor text (etc.,) how would Google look upon each? All I've been able to garner thus far is that URLs should be as short as possible while still containing and contextualizing keywords. I have 500+ URLs to review for the company I work for and could use some guidance; yes, I know I should test, but testing is problematical to the extreme; I look to the collective/accumulated wisdom of the MOZVerse for help. Thanks.1 -
Google penalty for links opening in new tab?
Our web services provided suggested that Google doesn't like in-text links that open the link in a new tab. Can anyone verify this? We often link to outside credible resources for our audience, though it seems smarter to open in a new tab rather than risk that the person will not navigate back to our site after finding us. Thank you in advance!
Web Design | | jhamlin0 -
WordPress blog hosted on GoDaddy domain mapping help
We set up a WP blog that's hosted through GoDaddy. For various reasons, we purchased a URL to use to get through the technical build and set up and are trying to map that to a subdomain of our company website. (We can't host it on our own server, unfortunately). My question is: for WP blogs hosted via WP you can buy a domain mapping upgrade and I'm trying to find a similar plugin that could offer the same thing that would apply to our GoDaddy hosting and point to our subdomain (GD apparently doesn't offer the domain mapping). Anyone have any thoughts, please?
Web Design | | josh-riley0 -
Implementing a new Nav Bar: Best practice, SEO benefit, your suggestions?
Hi Mozland, We are going to have a new Nav Bar for our site built from the horror that we currently have to up with. We want to make it a simple affair, similar to The Guardian two-tier Nav Bar - main menu which will drop down to the 2nd tier according to what you clicked on in tier one. Regular stuff, I think. Any suggestions, from your experience, about how best to implement this, what to include, what not to do, what can be included and done to make it as best it can be to get people to peruse our site as easily as possible? Thanks
Web Design | | Martin_S0 -
Parked Domain or Redirect
Should I park a domain or Redirect? And what is the best way? I need to switch our domain name. I currently have all of our domains redirecting to our main website. I have set up there own hosting in our cpanel account so I could redirect them to our main domain. Was this too many steps? I tried putting all of our domains in our main domains, .htaccess file, and redirected them to our main website, but they did not work. So that is why I set up there own cpanel accounts. Now they work fine. However, my hosting company told me that I could just park the domain on our current domains account. If I can redirect all of these domain in one place, that would be great. I thought that a parked domain is considered duplicate websites, as both urls work, displaying the entire website with both urls. So Would I have to re upload our entire website to the account that I want as our main domain? Or is there another way of going about doing this?
Web Design | | hfranz0