How accurate is the Google´s keyword tool regarding monthly searches?
-
How correct is Google´s keyword tool regarding the estimated number of Global Monthly Searches? Judging from my adwords campaigns the real number of impressions is 1/3 compared to the estimated number for an exact match. What is your experience?
-
Christopher,
I'll add to Pashmina's answer in saying that just like any other data point, I've personally always used data from the Google keyword tool and any other similar "solution" for trending insights only, not for real analysis. Another possibility is in how you use the resource.
-
Horribly inaccurate! Google hasn't provided much in the way of explanation. It use to be worse because the numbers were based on the combined volume of both the search and all their networks. They changed this some time in 2010. Here are some other considerations that affect your impressions volume:
- Is your bid and quality score so high that your ad is literally running at #1 ALL the time?
- Are your campaigns capped or cut off by budget or scheduled time to show?
- Do you have any negative keywords applied to the campaign?
- Are using exact, phrase or broad match? Google supposedly bases the volume on exact.
It is not wise to completely rely on the Keyword tool local search volume. The other metrics like total search results, and competition help craft a better keyword list for your campaigns. I also like to export the entire data set, and look to see how the local volume is changing over time. Is it trending up or down? Is it a consistent average?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AdGroup by Match Type or by Keyword?
Hi, Will someone please tell me which AdGroup structure makes the most sense? Grouping Keywords by Match Type? i.e. [pizza store], [pizza restaurant], [pizzeria], etc. or by Keywords? i.e. pizza store, "pizza store", [pizza store] We're basically trying to figure out which structure makes the most sense and which will allow us to earn the best quality score. I've heard of people using both strategies. Personally, I think it should be grouped, more often than not, by keyword. This enables one to tailor the ad and landing page to the specific keyword. I am curious to hear some reasons for grouping them the other way. Thanks for your thoughts.
Paid Search Marketing | | aua0 -
Text Scraping Tool
Can anyone recommend an easy to use website or tool (ideally free) to scrape all the visible text from a website to use for SEO/SEM keyword research? Thanks as always MOZ friends!
Paid Search Marketing | | ReunionMarketing0 -
Best paid tool for content promotion
As the title suggests, what are the best paid tools available for content promotion?
Paid Search Marketing | | RikkiD220 -
Is there any reason to add the word "buy" to our Adwords keywords?
Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide. We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example: "Widget" (as a phrase) Should we go back and add "Buy Widget" as a keyword?
Paid Search Marketing | | EcommerceSite0 -
No paid results for specific search term?
Just doing some research for a potential PPC campaign. For the search terms I'm looking to target, no paid results appear wither above or to the right of the organic SERPs. Does anyone know the reason for this? Search term "Cigar Merchants" Is this because the search term is smoking related? Thanks!
Paid Search Marketing | | underscorelive0 -
Can I pass keyword match type through the Adwords dest URL?
Hi guys, I'm currently using duplicates of the same keyword with different match types, and I'd like to pass the keyword match type through the query, the same way I can pass the keyword and creative. ie. http://my.site.com/?kw={keyword}&kwmt={matchtype}&aid={creative} As far as I can tell, Google allows you to pass the keyword, creative (ad id), network and a mobile flag. Microsoft allows you to pass the match type and and ad id, and I want to be able to do the same in my Adwords. Is this is possible, or is the only way to create different ad groups for each match type and pass a custom query? Cheers, Jez
Paid Search Marketing | | jez0000 -
Tool for Google AdSense - Earning Money
Hello folks, I want to know which market gives the best CPC in my country. For example: hotels, food, gastronomy, software, and so on... Is there any tool to do such a kind of thing? Do you guys have any experience which kind of market gives a interesting revenue? Thanks.
Paid Search Marketing | | augustos0 -
Is PPC worthwhile for a product with no search volume?
I'm working on a PPC campaign for a client who provides a luxury service. He has very little search volume in general, and there's one product that has no volume at all. I'm wondering if it's worthwhile to run a campaign for this product using the general keywords. I estimate that 95% of the population has no intention of using our service and can't afford it even if they did. For example, say we're a concierge doctor service. When people search for 'medical doctor' or 'medical treatment' they are looking for doctors, and we probably could help them, but they won't want us when they could go to the doctor's office down the street and pay a fraction of the price. Obviously I'd tailor the keywords so it would be as relevant as possible. Yay: If my ads are clear, then whoever clicks them is interested in my product, so my money is being well spent. I'll just have a very low CTR. Nay: Spend the money on advertisement tailored to the target market, both people with existing interest, and those who would want it if they knew we existed. Yay or nay?
Paid Search Marketing | | 5225Marketing0