Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
When should you redirect a domain completely?
-
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects).
So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
-
I've been seeing a fairly long time for Google to catch up with 301s and pass along the link juice....a couple of months. Consensus is that something around 90-95% of the link juice passes through a 301. There's some talk about 301s not passing link juice forever, although I haven't heard any evidence of exactly how long that might be, but seems like it would be in the 1-2 year range at least. Just my opinion & recollection of a whole bunch of other people's opinions though :-).
-
Follow up question - if redirecting a domain completely, how much would doing so affect the rankings? I'm assuming it will take some time for the new domain to catch up to where the old domain was, but how long might that be? And would the links for the old domain still count?
-
Thank you guys, these were very helpful!
-
If I would be at your place, I would have checked the links that are pointing to the old URL and see if the links quality is good and will help the new domain, I would have done the page level 301 redirection. If for some reason the links are not helpful for the new website, I would have done the page level redirection until the old pages get removed from the Google index and new pages get crawled.
Once this happened, I would have reduced the redirections to only one that is domain level redirection and this is to let the audience move to the new website.
P.S: Using Change of Address Idea by Mike King sounds powerful to me!
-
If there are good links out there pointing to the old site, then killing the old site (and its 301s) will throw away that link juice.
If hosting costs are an issue, simply make DNS changes to point the old site at your new servers, then create a little shell of a site on the new servers for the old domain, and 301 redirect just as you are doing today.
There's some thought that 301'ed links don't carry juice forever, but I don't know that I've ever seen that proven out. Regardless, as long as there are real users occasionally landing on those other sites with the old links, you'd want them to end up on the right pages on your new site if they click those old links...and without that 301, they're SOL.
-
You should fill out a Change of Address in Webmaster Tools as well and then confirm that all of the old URLs are out of the index. The redirects however should remain in place as long as you have links pointing from the old site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking from & to in domains and sub-domains
What's the best optimised linking between sub-domains and domains? And every time we'll give website link at top with logo...do we need to link sub-domain also with all it's pages? If example.com is domain and example.com/blog is sub-domain or sub-folder... Do we need to link to example.com from /blog? Do we need to give /blog link in all pages of /blog? Is there any difference in connecting domains with sub-domains and sub-folders?
Intermediate & Advanced SEO | | vtmoz0 -
What happens to a domain in SERPs when it's set to redirect to another?
We have just acquired a competing website and are wondering whether to leave it running as is for now, or set the domain to redirect to our own site. If we set up this redirect, what would happen to the old site in Google SERPs? Would the site drop off from results? If so, would we capture this new search traffic or is it a free for all and all sites compete for the search traffic as normal? Thanks in advance. Paul
Intermediate & Advanced SEO | | kevinliao0 -
301 redirect subdirectory to new domain
I'm planning on using 301 redirects to spin out a subdirectory of my current website to be its own separate domain. For instance, I currently have a website www.website.com and my writers write tech news at www.website.com/news. Now I want to 301 redirect www.website.com/news to www.technews.com. Will this have any negative impact on SEO? What are some steps that I can take to minimize these impacts?
Intermediate & Advanced SEO | | Chris_Bishop1 -
Too many 301 redirects?
Hey, My company currently has one chief website with about 500-600 other domains that all feature the same material as the chief website. These domains have been around for about 5 years and have actually picked up some link traffic. I have all of these identical web-pages utilizing rel=canonical but I was wondering if I would be better served, from SEO purposes, to 301 redirect all of these sites to their respective pages on our chief website? If I add 500 301 redirects, will the major search engines consider this to be black-hat link-building even though the sites are related and technically already feature the same content? For an example, the chief website is www.1099pro.com and I would 301 redirect the below sites to the chief site: 1099softwarepro.com 1099softwarepro.info 1099softwarepro.net 1099softwarepro.biz 1099softwareprofessionals.com 1099softwareprofessionals.info ...you get the point
Intermediate & Advanced SEO | | Stew2220 -
Does a 302 redirect pass penalties?
I'm having problems finding a definitive answer to this question, there is a lot of rumour and gossip out there but nothing I can rely on. I'm working with a site that received an unnatural links notice followed by a massive drop in search traffic. Looking at the link profile it's pretty much jacked beyond repair and I have recommended that we move over to a fresh domain. However, it's an established brand with many more sources of traffic than organic search. There's no way we can burn all their repeat visits, loyal customers, brand recognition that they've built up over the years so I want to redirect from the old domain to the new. This is not to try and make any SEO gain from the previous site, frankly we don't give a crap about that. We just want to maintain the brand. A 302 is a temporary redirect, this will be a permanent move BUT a 301 will pass on the penalty. So can we safely use a 302 redirect in this situation or is there a better alternative (meta refresh?) Thanks for your help! MB.
Intermediate & Advanced SEO | | MattBarker0 -
SEO value in multiple backlinks from same domain and from various sub-domains.
A site has a link to my site as one of their main tabs, which means whenever a user clicks through to another page within the site, my link - being a main tab - is there. This creates thousands of links from this site. How does Google treat this? Do we have a rough formula estimate. In other words, assume it creates 1,000 backlinks would the SEO value be around the same as if I had just 2 link total as a main tab, but on 2 different non-related sites? Or, does it actually count fully as 1,000 links? Links from various sub-domains. Several .EDU's are linking to my site. Different schools within the overall same university. Example: nursing.abc.edu links to my site, but so does business.abc.edu. For SEO does that count as much as if I had links from complete non-related universities, or would Google evaluate that these links are related (since same main domain) and that will discount any links more than 1 to some extent? If discounted, then what do we estimate the discount to be? thank yoyu
Intermediate & Advanced SEO | | knielsen1 -
Buying a banned domain
Hello all, I've found a exact match keyword domain that I'm able to buy. Problem is that I'm under the impression it might have been banned by google, currently it is only showing adsense without content. The site can't be found using the cache: or site: parameters in Google and the PR is 0. What are your experiences on buying a banned domain and how can I double check if the domain is banned? This blogpost suggests I should not buy it, any other opinions? Thanks. Hellemans
Intermediate & Advanced SEO | | hellemans0 -
Recovery during domain migration
On average, how long does it takes to recover 80% of the rankings if two high authority domains are combined without chaging any content? I totally understand that each domain is different and search engines can treat them differently but if all the steps are followed to the T what are the chances?
Intermediate & Advanced SEO | | ninjamarketer1