Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where Does Google Pull the Photo From When You Search For Your Brand?
-
Hi All,
In doing a search for our brand from our corporate HQ (Learning Tree), I came across a large embedded "ad" so to speak on the right hand side front and center of one of our locations (see attached photo). Clearly this is from Google's Knowledge Graph. We aren't pleased with the photo of a computer screen pulling randomly from our website...we are OK with the map listing though. Anyway to change this?
As a note, when you search for "Learning Tree International" (our more official name as the entity as a whole - we have many locations around the world, and also one near our corporate HQ, which is the one that's displaying when you search "Learning Tree" alone), much better imagery of our logo is displayed. That's coming from our corporate G+ page.
Any suggestions? Thank you.
-
-
HI Pedrum,
This is generated from Google local listings or your company Google Plus page. Log in to and you can upload your preferred company logo/image. http://www.google.co.uk/business/placesforbusiness/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does the background on my product photos impact SEO - step and repeat vs. plain background
I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours. I want to gain SEO from my effort and definitely not hurt it! Thanks!
Branding | | A_Wo1 -
When Company names confuse search
I am currently perplexed over a client's search results. They are an established company and well known in their field. (Unfortunately, I am not comfortable providing a link or their name.) The company is a consulting firm and let's assume it is an accounting firm, which it is not. When you search on BSC Accounting the results give them the first result but the next 18 results are around education - BSc Accounting. Consider the DA on the site is 34 and the PA for homepage is 39. Is there a chance that when someone is searching on accounting firms that having the BSC in the name skews what they are able to rank for? Forget about searches for their exact name, I am more interested in thoughts as to how the BSC effects general searches for their specialties.
Branding | | RobertFisher1 -
Wrong logo on Google Knowledge Panel
We have several different listings & brands on our site and the logo that is being pulled is one of our listings. We have identified the logo through organization structured data as well as provided the "feedback" section with the correct link multiple times. Does anyone know how we can get this resolved?
Branding | | imjonny1230 -
How to improve the quality score (QS) when bidding on competitor brand names in Google Adwords?
Hi, I have researched few sites on this topic and I could see that the competitor keyword should match with the add text relevance, landing page relevance and CTR. Any other factors more to be included to improve the quality score? Reference: http://searchenginewatch.com/article/2285536/Google-Updates-How-AdWords-Quality-Score-is-Reported
Branding | | zco_seo0 -
Drop In Branded Traffic
Hi, We took on a new client in March. Over the last few months I have noticed that their Branded Organic Traffic has dropped off considerably, around 20%. On further investigation I discovered that the drop off occurred between Jan & Feb this year (prior to us taking over). In Jan they launched a new site, the drop off seems to coincide with the launch of their new website. I also found out that their Page Rank had disappeared before the launch of the new website, and is still a PR/na. My first thought was that they have been penalised. How likely is this on a very well known site which gets roughly 170K visits per month? Could the drop in Branded Traffic be due to a decrease in advertising budget elsewhere (to compensate for the cost of the new website, leading to less brand exposure)? Could it be that there are just fewer people searching for their Brand? I guess the questions I am trying to find out are: 1. What are the reasons for massive drops in Branded organic traffic? 2. As an seo I am tasked mainly for optimising for non-branded organic traffic, is there anything I can suggest to the client to help get this traffic back? 3. If it is an algorithmic penalty (Panda, Penguin), how do I know which one? I have started with their links and disavowed known toxic links, fixed crawl errors, optimised their top pages etc etc. If it was a penalty and I mange to fix it, will their branded traffic return? Any help with the above would be greatly appreciated. Jon
Branding | | JonRaubenheimer0 -
Google auto-correct affecting one of my keywords
Hi there, I have a keyword "finao montreal" that used to rank 8 or 9 in Google serp. All of a sudden it dropped under the top 50 results, I was wondering why and I found out that Google now auto-corrects "finao montreal" to "final montreal". Finao is a well know brand of custom high-end photo albums and I find it strange that Google corrects it. Anyone has an idea on what to do with this situation? Is there a way to provide Google some feedback about the autocorrect?
Branding | | valadas0 -
There was a really awesome Brand Video at Mozcon last year
It was a female brand i believe. Does anyone remember which it was or have a link? Gracias!
Branding | | VistageSEO1 -
Looking for examples of a B2B brand spinning off B2C products on to separate websites
Does anyone have any good examples or case studies? Right now I'm working on a site with both B2B and B2C products crowded onto one site. I'd love to find some examples of companies that have built their online B2B brand separately from their consumer products. I found the Constructive Playthings case study on Marketing Sherpa but nothing else.
Branding | | TexaSEO0