Unique page URLs and SEO titles
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www.heartwavemedia.com / Wordpress / All in One SEO pack
I understand Google values unique titles and content but I'm unclear as to the difference between changing the page url slug and the seo title.
For example:
I have an about page with the url "www.heartwavemedia.com/about" and the SEO title San Francisco Video Production | Heartwave Media | About
I've noticed some of my competitors using url structures more like "www.competitor.com/san-francisco-video-production-about"
Would it be wise to follow their lead? Will my landing page rank higher if each subsequent page uses similar keyword packed, long tail url? Or is that considered black hat?
If advisable, would a url structure that includes "san-francisco-video-production-_____" be seen as being to similar even if it varies by one word at the end?
Furthermore, will I be penalized for using similar SEO descriptions ie. "San Francisco Video Production | Heartwave Media | Portfolio" and San Francisco Video Production | Heartwave Media | Contact" or is the difference of one word "portfolio" and "contact" sufficient to read as unique?
Finally...am I making any sense? Any and all thoughts appreciated...
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Have you tried tools such as pingdom, page speed insights or yslow? These can all give you a good idea where to start.
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I'd more than likely go for something different on each page. Make sure you're describing the page content accurately in the title.
You don't need to include your brand in any of the titles. Some people believe it's better to have the brand name, some don't. Amazon for example - they're a strong, well known brand - so it makes sense to include the brand name as it can encourage click throughs from Search Engine Results Pages (SERPs). For a business like yours I wouldn't think it'd make a big difference either way. As you're targeting local customers, it could result in extra exposure for your brand name if you include it, though the longer a title tag the less emphasis is given to each keyword in the SERPs - so that's a small reason not to include it. If you go back to what I said about thinking about the user, then you'd have the brand name on the homepage and about page for definite, but other pages - it probably doesn't matter so much. As you noticed on another thread, sometimes Google will add your brand name anyway! You could also consider how people's bookmarks display, but again I'll say - don't worry about this too much!
In terms of your question about speed, there are a few resources you can put your URLs into that will give you feedback and recommendations. Here are 2:
tools.pingdom.com/fpt/
http://developers.google.com/speed/pagespeed/insights/ -
Thanks, Alex. Yeah, my instinct was that the keyword packed urls were spammy so I'll keep them simple.
I feel like I'm beginning to wrap my head around this. So to clarify further...
If I'm trying to get my home page to rank for "San Francisco Video Production" should I not include that phrase at all in my title tags or is it still advisable providing it varies slightly and clearly relates the intended purpose of the page?
For example:
San Francisco Video Production Portfolio | Heartwave Media
or would it make more sense to let that term be exclusive to the home page and do something more like:
Corporate and Commercial Video Portfolio | Heartwave Media
Right now I have:
San Francisco Video Production | Portfolio | Heartwave Media
PS:
Do I even need to include my brand in the titles outside the landing page?
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How can I make my page load faster. I believe it's a bit slow...
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"I have an about page with the url "www.heartwavemedia.com/about" and the SEO title San Francisco Video Production | Heartwave Media | About"
I'd say the URL you have already is perfect. For the "SEO title" (title tag) I'd go with "About Heartwave Media" - the unique part of the title tag should be at the start.
Think about what is best for the human visitors to your website, and not the search engine crawlers. People expect an "about" url to be at www.example.com/about or www.example.com/aboutus - it's also memorable and easier to type in. I've always said this is the best way, and Google is getting smarter at ranking content that is useful for searchers: http://moz.com/blog/be-the-result-that-google-wants-to-rank
If every URL on your page had "san-francisco-video-production-" in it, it's not user-friendly, and it looks spammy, so to Google it's definitely going to look spammy, either now or at some point in the future.
Also be aware of keyword cannibilisation. You want search engines to know your website is about video production, but you don't want to confuse them over which page they should rank highest. This is an old article but still relevant: http://moz.com/blog/how-to-solve-keyword-cannibalization It's fine to mention "video production" and variations of that theme throughout your website, but be aware of the cannibilisation issue. If you think it's most important to rank for "San Francisco Video Production" then that should be your homepage title, arguably with your brand name at the end.
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Hey Keith,
Let's discuss things one by one
1. Title Tags
- Too long! It must be around 60 Characters with spaces (Some Suggests 70 as well). So, try to fix it
- Be unique for every page. Like for About Page, you can use "About | San Francisco's Leading Video Production Company". For Services "Video Production Services San Francisco". Search more keywords for your business (Google Keywords Tool)
- Use your brand as blog title. Using keyword is not very recommended as it leads to increase length and over -optimization
2. Meta Description
- Unique description of around 160 words with proper optimization of keywords is ideal
- Your Meta descriptions are not optimized at moment. Please optimize them
3. URL Structure
- Optimized URL is not all about placing keywords in URL
- Deliver authority to your pages and they will start to rank
I hop this will help!
Regards
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I've already crawled the site. Quite a few titles appear to be rather long. Most of the titles use San Francisco Video Production.
Only include the keyword in the title if that's what the page is about. Having a keyword in the slug is a good idea, again just don't go overboard. One page should suffice, but that alone won't guarantee the first page (No one and nothing guarantees first page results).
You have to look at domain age as well. Does one of your competitors have a couple of years on you? Do they have ten years on you? That's a big thing.
Where are you're competitors getting links? Are these links good, will they drive traffic? That's another concern.
I like to put page speed/usability in the first order, but many people say it's second order. Does your site load well/fast? What can you do to reduce page load speed?
These are some really basic things you have to consider. If you've answered them properly, your situation should improve.
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Where is the rule here that forces any home page URLs that include several versions of explicit page name references, such as default.htm or index.html, to redirect to the canonical homepage?
RewriteRule ^search/([a-zA-Z0-9,-]+)/sort-([a-z0-9-]+)/(1)?$ /search/$1/sort-$2 [R=301]
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RewriteRule ^search/([a-zA-Z0-9,-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$5&sort=$2 [L]
RewriteRule ^search/([a-zA-Z0-9,-]+)/(1)?$ /search/$1 [R=301]
RewriteRule ^search/([a-zA-Z0-9,-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$4 [L]
RewriteRule ^([r|R])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=1 [L]
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RewriteRule ^reset-password$ index.php?cmd=retrievePassword [L]
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RewriteRule ^lease/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
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RewriteRule ^rent/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=2&page=$4 [L]
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RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&page=$5 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&page=$5 [L]
RewriteRule ^rent/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=2&page=$4 [L]0 -
Does Backlinks from User Profile Page Still Matter
Though, lot of algorithmic changes, updates have happened. However, backlinks from quality source or trusted sites has hardly lost its importance and thats why Open SIte Explorer or Majestic seo is still there to find quality of backlinks, trust factor and authority factor of the backlinks. I need to know does having backlink (dofollow) from Profile Page - still matters and if yes - will a do follow backlink from Moz Profile Page or any authority site or forum page, having dofollow link from user profile page - does it still count as a mark to authority of your site.
White Hat / Black Hat SEO | | Modi0 -
Negative SEO on my website with paid +1's
Hi guys, I need a piece of advice. Some scumbag played me quite well with paid +1's on my two articles and now I'm in a problem.
White Hat / Black Hat SEO | | Fastbridge
http://sr.stateofseo.com/seo-vesti/google-implementacija-ssl-protokola-not-provided-problem/
http://sr.stateofseo.com/napredni-seo/najnovije-promene-google-panda-algoritma/
They are both translated articles (written originally by me on the same website). I've noticed those +1's (476 on both articles) when my website received a penalty for "SEO" keyword on Google.rs (Serbian Google) and I'm now on the 11th page.
Other keywords still rank just fine. Not cool, right? Now, I think there could be two solutions:
First one is to remove my inner link that's pointing to my homepage with "SEO" anchor, and hope for the best. Second one is to completely remove/delete those two articles and wait for Google to reindex the website and hopefully remove my ban. Do you guy have some other ideas how can I fix this or remove / disavow those +1 or somehow explain to the Google crew / algo that I'm just a humble SEO without any evil thoughts? 🙂 Thank you in advance.0