Near-duplicate content for landing pages - use noindex?
-
We want to create 5-10 near-duplicates of our homepage to use as landing pages – nearly all same text, but some different images. We want to make sure Google doesn't ding us for duplicate content. Is the best way to do that to tag each of these pages with "noindex"?
-
Hi Daniel,
Might I suggest using a tool to customize the content according to the referral? So that you can keep the same URL and the same page will receive all the link juice if you get any back links.
However, creating different pages with noindex will work too.
-
Yeah, our home page gives our value proposition really well and converts well but we want different versions to highlight different things.
-
Hey Daniel,
You might be looking to use these landing pages for PPC. Just make them "nonindex" through robot to avoid duplicate issues with your website! Please make sure that it will be implemented with care.
Regards
-
Like Tommy above just said but you might have a reason for doing the homepage as the landing page so just noindex it, assuming they are just direct traffic landing pages
-
да верно
-
Hi,
If you say near-duplicate and think it looks duplicate, then it is probably duplicate content in Google's eye. If your page doesn't provide any unique content to the users, i would noindex the page.
Why are you using your homepage as landing pages. Why not create a landing page that provides unique content and information to visitors and convert on the spot?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using + in Adwords URL
Hi. I am using keywords in my Destination URL in Adwords. So http://example.com/?football+boots+supplier This was done by someone else and I am trying to understand the full meaning behind this. If I go to the page it links to, it is just the homepage of the website but obviously shows up in Analytics as a landing page that stills out from the general landing page of homepage / Is that the reason so its easier to track the data? I would have though using the Paid referral in Analytics does this better? Any help be great. Thanks
Paid Search Marketing | | YNWA0 -
How Do You Remove the "Google Site Stats" Tag from a Conversion Page
Our company does not want it up there. Is there a way to remove it without have to change the conversion tracking code? It's quite a pain given our internal processes to overhaul many conversion codes. Is there an easy way to do this so that we can simply remove the tag?
Paid Search Marketing | | CSawatzky0 -
WordPress PPC Landing Pages
We are looking for a solution that will allow us to create attractive and effective PPC landing pages with WordPress. We need to be able to easily create multiple pages with no navigation. Any Suggestions?
Paid Search Marketing | | CsmBill1 -
Wordwatch Software: PPC Adwords campaign managers heard of, tried, or actively using this?
I've been trialing WordWatch for about a month. I'll admit I've been skeptical from the start. I don't quite understand the results they're delivering or how it works. So I did a search for "Wordwatch review" hoping someone out there could shed some light or help me decide whether this software was worth keeping. But all I can find are two suspicious and badly written posts, immediately raising red flags. (Penuguin should have eliminated crap sites using the Flesch-Kincaid reading level, but I digress.) **Wordwatch premise: **They take over keyword bidding to maximize budgets and clicks. They monitor the Adwords campaign to find an "optimal" bid price. Two questions about this premise: How is it different than using the Google settings for optimize for clicks or conversions? Since Google Adwords is based on a Vickery auction, wouldn't lowering my bid only lower my position? Bearing everyone has the same QS, then lowering my bids to the range between 2 positions does not increase my actual cost. I have Wordwatch enabled for a few of my campaigns. Their interface leaves a lot to be desired. They don't report the activity or the changes they make to the campaigns from the dashboard. I had to go into my Adwords Change History to track what they were doing. And lo and behold they're also adding long tail keywords to my ad groups. Bottom line I didn't notice any huge impact, and I don't see how it's better than Google's own version of campaign settings. I don't know that they're really legit. But their marketing was so convincing, and they raised $1.4M that I need other opinions. Any one with some pro/cons, or yay/nays?
Paid Search Marketing | | flowsimple0 -
Index or Noindex PPC Landing Pages?
Hi all, We have thousands of PPC landing pages for our products. Usually, these pages are very similar and may differ only slightly for the keyword in question. The landing pages are sitting in a sub-domain of our site. From SEO perspective, assuming we don't want to get hit by Panda, Penguin and other animals Google stuffed into its ranking algorithm...Is it a good idea not to index these landing pages at all (i.e. add meta robots - noindex, nofollow to these pages)? What say you? Thanks!
Paid Search Marketing | | ShivaS0 -
Isn't a product page a Landing Page?
Before starting a new ppc campaign, I am working on making my site landing pages Relevant. I see some ppc experts suggest separate, noindex, landing pages. But aren't my dynamically generated product pages landing pages- They have a call to action "add to basket" button, a big photo, and orignal detailed conent- prodct description - below all that. Sometimes I would like to advertise we have a broad selection of a Vendor's line- so then my natural landing page is a categegory page with thumbnail photos and the call to action is clicking the photo or product name to go to the specific product page. Can an experienced adwords person help me understand this better? Do I really want/need to create seperate ppc landing pages? What would the difference be? Thanks as ever Handcrafter
Paid Search Marketing | | stephenfishman0 -
Content Network Clicks Not Count as Paid Search
So I've been noticing that the "searches" being recorded in Omniture for my paid search campaigns are closer to the total number of clicks that I get on my "search" campaign. However, when I look at the total number of clicks the discrepancy between the two is high...I'm talking 30 to 40% difference.... So I was thinking that perhaps neither Omniture nor Google Analytics really count clicks coming from the "Content Network" as searches or visits? Would anyone agree to this, or does anyone have any other clever ideas? Thanks!! -Margarita
Paid Search Marketing | | MargaritaS0 -
SEO for PPC landing pages
After completing several months of on-page SEO for my site (one keyphrase per URL) and getting an "A" from SEOmoz on each page, now I'm venturing into PPC AdWords for the first time. From what I've read you pretty much want one landing page per keyword/ad. So if I want to target 100 PPC keywords I need 100 landing pages. And each landing page needs to be SEO'd as if you were doing it for organic search purposes so that your ad has a chance at a high Quality Score (8 to 10). I realize that an ad's QS is 2/3rds driven by its CTR but in the beginning when the ad is new the initial QS assigned seems to be driven more by landing page relevancy and some historical attributes of the AdWords account in which the ad or Campaign is located. My question is: What, if anything, do you do different on a page designed to be a PPC landing page as compared to a regular page you would SEO for organic search benefits? Also, should you do any of the off-page things (external links with relevant anchor text) for PPC landing pages? I'm envisioning landing pages that only exist to receive PPC ad clicks and that will not be linked to from my site directly. Each landing page talks a bit about the keyword the user was searching on and then directs them to the most relevant page(s) within my site. Maybe that's flawed? Thanks for any tips...
Paid Search Marketing | | scanlin0