Colons in title tag?

[kcourtem]

Does Google view the colon as a keyword separator like it does with the pipe (|) character?

Currently, our site automatically constructs the title tag based on the page name given by the user.  Long ago, we started using the colon character to visually separate the brand & model of the product from the size, and as a result, all of our title tags have been constructed this way. This was done more to make it easier to read for humans than for search engines.  My question is - should I consider getting rid of the colon from our title tags?

To give more info, our website sells tires. So, for any given model of tire, there might be 25-100 different individual sizes.  The tags are constructed as follows:  (brand)(model) : (size).   Here's an example from our site:

GENERAL ALTIMAX ARCTIC : 225/45R17 91Q

The brand is General Tire, the model is the Altimax Arctic and the size is 225/45R17 91Q

Since this entire string really constitutes the full product name, should I remove the colon so that Google views it that way?  Or, since I have used a colon instead of a pipe, will Google simply ignore it and treat the entire string as one keyword phrase?

[Liberty-University]

Thank you for asking this question, kcourtem ,and thank you for answering, Federico. I had the same question about using colons in title tags and this helped me confirm that it was OK.

[kcourtem]

Federico, thanks so much for the reply.  I guess it's good to know that having the colon in our title tags all this time hasn't necessarily hurt us.

[FedeEinhorn]

Colons are seen by search engines as what they are. You say something, a word, then a colon, and then comes an explanation or enumeration.

In your example, you did it right, perhaps you should move the colon to where they belong, right next to the last letter of the brand, so it reads: GENERAL ALTIMAX ARCTIC: 225/45R17 91Q

The idea you mentioned, building titles for users, not for engines, is the way to go. However, there are some tweaks you can make to make it easier for both.

As in your example, the title could become: GENERAL TIRE: ALTIMAX ARCTIC 225/45R17 91Q - YOURSITENAME (personally I would put the colon next to the brand, and then comes the rest of the product name + you end up with " - YOURSITENAME" to help build YOUR brand.

Hope that helps!