Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. Algorithm Updates
    4. Republish An Updated Blog or not?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Republish An Updated Blog or not?

    Algorithm Updates
    3
    4
    794
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • KempRugeLawGroup
      KempRugeLawGroup last edited by

      We need to update one of our older posts (a new federal ruling came down that now applies) but do I just update it or should I republish it? I know that just republishing something that hasn't been changed, can get you  flagged, but if it's an update, I would think that would be appropriate to republish. I'd just like some guidance before I proceed.

      Thanks and Happy Friday!

      Ruben

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by

        I spend about 1/3 of my time improving the content on a long-established site.   Articles are made current, more substantive, new data, updated graphs , additional Images.

        I often see an almost immediate improvement in rankings.

        These are not just tweaks to a few sentences.  They are major rewrites.  An article of 1000 words and three images might get a new introduction that hits topics in the news and two or three new subheadings and two additional images and an updated data table.

        Rankings can go up within a couple of weeks.

        1 Reply Last reply Reply Quote 2
        • KempRugeLawGroup
          KempRugeLawGroup last edited by

          Thanks Patrick, I appreciate it.

          1 Reply Last reply Reply Quote 0
          • WhiteboardCreations
            WhiteboardCreations last edited by

            Hi Ruben! And Happy Friday to you, too!

            It's never a bad idea to republish or update a blog post. We done it before and not really seen any adverse affects to anything we are doing. Before we went through that process (and before we had a Moz account) we hit the search engines and read articles about how to handle old content or to add to older posts.

            As some references and reading enjoyment, take a look at Hubspot's post here "The Complete Guide to Updating and Republishing Outdated Blog Content" and also Entrepreneur.com had a recent article I bookmarked on this subject a couple months ago, "Your Blog's Secret Weapon: Old Content". As many industries change, so will the content, so going back to republish or update an article is a wise decision to keep your content as relevant as possible AND with Google being keen on displaying the best results, your old content won't have a chance if the information isn't accurate to the times.

            Hope this was helpful! Cheers - Patrick

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • BopDesign

              Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?

              A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this? Any insight would be appreciated. Thanks!

              Algorithm Updates | | BopDesign
              0
            • igniterman75

              How do you optimize a blog post for SEO after the RankBrain?

              Hi Guys Just curious to hear what you guys do to rank blog posts in the top in Google especially onsite, after the RankBrain update? Do you still use SEO tools to optimize this or are the SEO tools outdated for this? If yes which tools do you use to get success with? Cheers John

              Algorithm Updates | | igniterman75
              1
            • NBJ_SM

              Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?

              After the June Core Algorithim Update, the site suffered a loss of about 30-35% of traffic. My suggestions to try to get traffic back up have been to add metadata (since the majority of our content is lacking it), as well ask linking if possible, adding keywords to alt images, expanding and adding content as it's thin content wise. I know that from a technical standpoint there are a lot of fixes we can implement, but I do not want to suggest anything as we are onboarding an SEO agency soon. Last week, I saw that traffic for the site went back to "normal" for one day and then saw a dip of 30% the next day. Despite my efforts, traffic has been up and down, but the majority of organic traffic has dipped overall this month. I have been told by my company that I am not doing a good job of getting numbers back up, and have been given a warning stating that I need to increase traffic by 25% by the end of the month and keep it steady,  or else. Does anyone have any suggestions? Is it realistic and/or possible to reach that goal?

              Algorithm Updates | | NBJ_SM
              2
            • rburnett

              Are Meta-descriptions important for blogs?

              I am tasked with optimizing an existing sites SEO. I have added meta's to all the menu pages, however they have blog section with over 700 posts. How important are meta descriptions when it comes to a websites blog? Do I need to take the time to go through 700+ blog posts and create unique meta descriptions for each one?

              Algorithm Updates | | rburnett
              0
            • KempRugeLawGroup

              Numbers vs #'s For Blog Titles

              For your blog post titles, is it "better" to use numbers or write them out? For example, 3 Things I love About People Answering My Constant Questions or Three Things I Love About People Answering My Constant Questions? I could see this being like the attorney/lawyer, ecommerce/e-commerce and therefore not a big deal. But, I also thought you should avoid using #'s in your url's. Any thoughts, Ruben

              Algorithm Updates | | KempRugeLawGroup
              0
            • marcandre

              How to content marketing: Should my blog posts link to my sales page?

              Hi, I've been doing a weekly blog making sure that each blog post contains my money keywords in the text, sometimes in h2 tags etc. My blog posts never contain any links to my actual sales page. Should I link each blog post to my sale page or is it overdoing it? Will internal linking of all my blog posts to my sales page will improve its page authority or have any SEO benefits? What about using exact match anchor text on these internal links? I couldn't find any resource online about this matter. Thank you for your opinion and help! -Marc

              Algorithm Updates | | marcandre
              0
            • Esaky

              Guest Blog Post or Article Content Should be Do-Follow or No-Follow Link ? Help Plz !

              Many SEO writers and blogs after Google Matt Cutt said, You should not allow no-follow link in Guest Post. What should we do. ? I am allowing Guest post - what they ask in return a do-follow link to their site or blog. other articles or post i wrote about inspiration collected from different source or single portfolio site - i credit them(as blogger - we should respect them). What i am doing right or wrong ? Please advise and help me on this ! http://searchengineland.com/google-guest-blogging-for-links-you-better-nofollow-those-links-166218

              Algorithm Updates | | Esaky
              0
            • goforgreen

              Not sure whether to update existing page or create a new one

              Hello guys, So far I have found this Q&A to be very helpful. I have a couple of product pages on my website which rank very low in the search results. This was because in the past they were not at all optimized in terms of title, description, etc. I would like to now optimize these pages, get some inbound links to them, etc. I'm not sure whether to do this with the existing product pages or create new ones. I'm afraid that if I optimize the current pages, the low ranking from before will carry over. Would it be better to start fresh? Thank you, Pravin

              Algorithm Updates | | goforgreen
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.