Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Google penalise content that sits behind a read gate?
-
Does Google penalise content that sits behind a read gate? Currently, most of the content on our site sits behind a read gate. People have to register before they can view the detailed content. Currently, our forums are accessible to all which draws a lot of long tail traffic.
Google does seem to be indexing some of our gated content, but can someone advise me how they view this content more generally please?
-
You may want to watch this Google hangout: http://www.youtube.com/watch?v=7NNf_AhA1gw&feature=share&t=42m25s (42:25). The question is exactly what you are asking. John Mueller says that if you are showing Googlebot your full content but users can only see it by logging in then that is cloaking and is against the Google guidelines. If you show a snippet of your page to users and Google sees the same snippet then that's ok. He said another possibility is to use "first link free" where you allow the user to see a limited amount of content and then put the rest behind a paywall or other type of a read gate.
I'm also in agreement with Egol in the fact that putting content behind a read gate could really turn away users. I hate it when I search for something and find what looks to be the perfect answer to my question only to find that it's behind a gate. The result of this is that I immediately click away. And, for sites that I know regularly have gated content, I won't click on them at all in the search results. If this type of user behavior happens often then there's a good chance that it will be seen as a sign of low quality and the Panda algorithm will affect your site which could result in drastic drops in rankings across the board.
-
There are plenty of sites doing this successfully, and they don't have any problems.
I agree with Bill's answer.... but I think that this is something that Google or other search engines could change their mind about.
I write a blog that links out to a couple dozen articles on the web every week. I don't link to anything that is behind a read gate. Why? I believe that most of my visitors will be disappointed to hit the readgate.
I think that Google could see searchers click on a listing in the SERPs, hit a read gate, bounce off, and decide that they did not give the searcher a good experience - and thus demote the content behind read gates. If I was the boss at Google, that is what we would be doing.
-
No, Google does not penalize you for having content that requires registration in order to view. As long as you give Googlebot full access to the content so that they can crawl it properly, it won't be an issue. There are plenty of sites doing this successfully, and they don't have any problems.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Pagination Changes
What with Google recently coming out and saying they're basically ignoring paginated pages, I'm considering the link structure of our new, sooner to launch ecommerce site (moving from an old site to a new one with identical URL structure less a few 404s). Currently our new site shows 20 products per page but with this change by Google it means that any products on pages 2, 3 and so on will suffer because google treats it like an entirely separate page as opposed to an extension of the first. The way I see it I have one option: Show every product in each category on page 1. I have Lazy Load installed on our new website so it will only load the screen a user can see and as they scroll down it loads more products, but how will google interpret this? Will Google simply see all 50-300 products per category and give the site a bad page load score because it doesn't know the Lazy Load is in place? Or will it know and account for it? Is there anything I'm missing?
Intermediate & Advanced SEO | | moon-boots0 -
Medical / Health Content Authority - Content Mix Question
Greetings, I have an interesting challenge for you. Well, I suppose "interesting" is an understatement, but here goes. Our company is a women's health site. However, over the years our content mix has grown to nearly 50/50 between unique health / medical content and general lifestyle/DIY/well being content (non-health). Basically, there is a "great divide" between health and non-health content. As you can imagine, this has put a serious damper on gaining ground with our medical / health organic traffic. It's my understanding that Google does not see us as an authority site with regard to medical / health content since we "have two faces" in the eyes of Google. My recommendation is to create a new domain and separate the content entirely so that one domain is focused exclusively on health / medical while the other focuses on general lifestyle/DIY/well being. Because health / medical pages undergo an additional level of scrutiny per Google - YMYL pages - it seems to me the only way to make serious ground in this hyper-competitive vertical is to be laser targeted with our health/medical content. I see no other way. Am I thinking clearly here, or have I totally gone insane? Thanks in advance for any reply. Kind regards, Eric
Intermediate & Advanced SEO | | Eric_Lifescript0 -
Best practice for expandable content
We are in the middle of having new pages added to our website. On our website we will have a information section containing various details about a product, this information will be several paragraphs long. we were wanting to show the first paragraph and have a read more button to show the rest of the content that is hidden. Whats googles view on this, is this bad for seo?
Intermediate & Advanced SEO | | Alexogilvie0 -
Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?
Hello, This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you! Scenario: Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
Intermediate & Advanced SEO | | mirabile
Version 2: http://www.site.com/test?hello%5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=all Question: Will search engines view these as duplicate content? Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp) We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference. We aren't sure if this is true, since engines can get so _hung up on even one single difference in character. _ We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you. 🙂0 -
Google is mixing subdomains. What can we do?
Hi! I'm experiencing something that's kind of strange for me. I have my main domain let's say: www.domain.com. Then I have my mobile version in a subdomain: mobile.domain.com and I also have a german version of the website de.domain.com. When I Google my domain I have the main result linking to: www.domain.com but then Google mixes all the domains in the sites links. For example a Sing in may be linking mobile.domain.com, a How it works link may be pointing to de.domain.com, etc What's the solution? I think this is hurting a lot my position cause google sees that all are the same domain when clearly is not. thanks!!
Intermediate & Advanced SEO | | fabrizzio0 -
Does Google read texts when display=none?
Hi, In our e-commerce site on category pages we have pagination (i.e toshiba laptops page 1, page 2 etc.). We implement it with rel='next' and 'prev' etc. On the first page of each category we display a header with lots of text information. This header is removed on the following pages using display='none'. I wondered if since it is only a css display game google might still read it and consider duplicated content. Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Can Google Read Text in Carousel
so what is the best practice for getting Google to be able to read text that populates via JQuery in a carousel. If the text is originally display none, is Google going to be able to crawl it? Are there any limits to what Google can crawl when it comes to JavaScript and text? Or is it always better just to hardcopy the text on the page source?
Intermediate & Advanced SEO | | imageworks-2612900 -
Can Google read my backlink in Javascript??
Hi SeoMoz community! I have a software product, which our clients implement onto their websites. It is like a pop up box. I know that backlinks are very important for SEO ranking, and I really want to give our clients 2 options of product: 1. you can get the free/cheaper option if you use the code which has a keyworded backlink to our site on it 2. you can pay small fee if you don't want to use the version with a link to our site on it Now, the problem is that the product is written entirely in Javascript, and I don't think that Google crawls this, do they? Is there a way around this? Thanks for your help!
Intermediate & Advanced SEO | | qdigi0