Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using subdomains for related landing pages?
-
Seeking subdomain usage and related SEO advice... I'd like to use multiple subdomains for multiple landing pages all with content related to the main root domain. Why?...Cost: so I only have to register one domain. One root domain for better 'branding'. Multiple subdomains that each focus on one specific reason & set of specific keywords people would search a solution to their reason to hire us (or our competition).
-
Thanks very much Jane! I think subdirectories are how I'll go.
Effective; organic SEO is HUGE for my initial online success. We market only with direct mail so far. But mailing lists don't address human situations ie: people who've inherited a property AND with it a 2nd mortgage payment AND they're stressed because they can't afford the 2nd payment AND their realtor hasn't sold the inherited property.One last question for all-
With effective landing page SEO & SERP being my primary goal; is the web URL structure term "siloing" familiar to anyone and applicable / adaptable to my multiple landing pages? (I found the term & explanation here: http://www.bruceclay.com/seo/silo.htm) Or is some other method more advisible in order to "pool" my subdirectories for better SEO in SERP? Peter
-
Hi Peter,
In some ways, subdirectories seems even more sensible when you're dealing with single landing pages, as they'll work together somewhat to look like a fuller site from Google's perspective, rather than just a collection of subdomains happening to exist on the same domain.
-
Hello again; after looking at your feedback; then a fresh look at our marketing needs & budget... After viewing each of our competitors sites with keyword 'semi'-stuffing, empty tags, horrible SEO structure, very light traffic & way too much info.... So now we're thinking that we do not need a main site; AND JUST HAVE multiple landing pages each very focused on a single financial or situational motivation causing a property owner to want to sell quickly & we'll explain how we are an alternative than a realtor. Does using subdirectories still seem best for only having single page landing pages? Does anyone have a few informative links regarding setting up & use of subdirectories? Thx, Peter
-
Hi Peter,
I understand that the platform only allows for subdomains. From a purely SEO point of view, subfolders or pages are preferable to subdomains because authority does not appear to pass between a parent domain and its subdomains in the same way as it does between subfolders and parent domains. If your landing page sites are only one pagers, they may be seen as quite thin as well.
However, there is no reason why you can't build quality content like this - it just may take more link building to establish the authority for the subdomains than it would for pages on the same site. You will need to ensure that as much unique content as possible is placed on the landing pages to increase their 'worth' in Google's eyes, given that they are separate from each other on subdomains.
-
Thanks for both responses. Alan- These landing pages would be single page sites. Thompson Paul- The reason I thought sub-domains IS TO SAVE $ with Lander ($ per # domains) and the cost of registering many domains.
Here's the specifics of my search.. The targeted property owner mailing lists are based on data: mortgage, taxes & assessors. They give NO CLUES as to human condition that we look for when our mailers get responses.We have a list of motivations (or reasons for distress to sell their house) are financial or circumstantial: divorce, inheritance, job loss, job transfer, can't sell house, bankrupt, tenant trashed apartment, etc. These motivations are not apparent, obviously, on a mailing list. We want to learn the best way to specifically find people, who own their property in CT, who aren't searching to sell - but are looking for solution to divorce or whatever NOT realizing a cash buyer (us) is a real & UPRIGHT solution. ** We have a list of motivations that we want to define into what phrases people ask in Google to find answers; then what keywords get found for those queries.. and limit it the best we can to CT.** Thanks, Peter
PS:Like Squarespace is drag and drop creation for websites plus hosting, ecommerce & stats; so is www.landerapp.com to landing pages -- they offer customize-able templates that are SEO optimize-able, have great stats & offer drag & drop opt-in forms to integrate into my email service. Comments/advice?
-
Fully agree with Alan - subdomains would be a major waste of effort and SEO value.
Are you thinking you want subdomains perhaps so you can track them differently? There are many ways to do the necessary tracking with pages in subdirectories of the main site, so it's not necessary to use subdomains for this reason either.
Unless there's something missing in what you need here, integrating the landing pages into the main site is the vastly superior solution here.
Can you give us an idea what it is about subdomains that you feel you need?
Paul
-
Unless those subdomains for single page sites, may look spammy to google. you can put those pages in your own site, there is nothing to gain using subdomains
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
Multiple pages optimised for the same keywords but pages are functionally different and visually different
Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
Intermediate & Advanced SEO | | TrueluxGroup
https://www.whichledlight.com/categories/led-spotlights
and the other page is
https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂0 -
Should I be using meta robots tags on thank you pages with little content?
I'm working on a website with hundreds of thank you pages, does it make sense to no follow, no index these pages since there's little content on them? I'm thinking this should save me some crawl budget overall but is there any risk in cutting out the internal links found on the thank you pages? (These are only standard site-wide footer and navigation links.) Thanks!
Intermediate & Advanced SEO | | GSO0 -
How long takes to a page show up in Google results after removing noindex from a page?
Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.
Intermediate & Advanced SEO | | fabioricotta-840380 -
Effect of Removing Footer Links In all Pages Except Home Page
Dear MOZ Community: In an effort to improve the user interface of our business website (a New York CIty commercial real estate agency) my designer eliminated a standardized footer containing links to about 20 pages. The new design maintains this footer on the home page, but all other pages (about 600 eliminate the footer). The new design does a very good job eliminating non essential items. Most of the changes remove or reduce the size of unnecessary design elements. The footer removal is the only change really effect the link structure. The new design is not launched yet. Hoping to receive some good advice from the MOZ community before proceeding My concern is that removing these links could have an adverse or unpredictable effect on ranking. Last Summer we launched a completely redesigned version of the site and our ranking collapsed for 3 months. However unlike the previous upgrade this modifications does not URL names, tags, text or any major element. Only major change is the footer removal. Some of the footer pages provide good (not critical) info for visitors. Note the footer will still appear on the home page but will be removed on the interior pages. Are we risking any detrimental ranking effect by removing this footer? Can we compensate by adding text links to these pages if the links from the footer are removed? Seems irregular to have a home page footer but no footer on the other pages. Are we inviting any downgrade, penalty, adverse SEO effect by implementing this? I very much like the new design but do not want to risk a fall in rank and traffic. Thanks for your input!!!
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
301 Redirect of subdomain?
Fellow Mozzers, I'm having a hard time wrapping my brain around a redirect issue and thought it was worth posing the question to the Moz community. I did a search first but couldn't find the exact answer I was looking for. How does a 301 redirect work when you redirect a sub domain example.homepage.com to www.homepage.com but you keep the sub directories of example.homepage.com/page-1 active and are trying to rank them? I'm dealing with a current project where this is happening and this doesn't make sense to me, to redirect the subdomain if you're also trying to rank/create search traffic for pages, sub directories on example.homepage.com. This also get's into the debate of if a sub domain site is viewed as it's own website and therefore has to rank itself. If this is true, it seems like we're kind of killing the authority of the site by redirecting it. Additionally, www.homepage.com has a much stronger link profile than example.homepage.com I hope this makes sense. Any thoughts are appreciated. Thanks for your time.
Intermediate & Advanced SEO | | SMG-Texas0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0 -
Should the sitemap include just menu pages or all pages site wide?
I have a Drupal site that utilizes Solr, with 10 menu pages and about 4,000 pages of content. Redoing a few things and we'll need to revamp the sitemap. Typically I'd jam all pages into a single sitemap and that's it, but post-Panda, should I do anything different?
Intermediate & Advanced SEO | | EricPacifico0