Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can I add multi location business cities to homepage meta title or desc.?
-
I have a business with 6 locations (in the same state) but very different cities. We we expanded from one location with the city name in the URL we followed best practices to move to the new domain without the singular city name in the URL. We definitly took a hit on the organic side and I'm trying to figure out best practice for where to add geo info.
Currently I have geo info:
-In footer
-Contact Page-On local page
It's a WP site and each location has it's own page (ie. locations/geolocation_keyword). I know all other locations will take sometime but my concern is the hit we took on the original location that had geo-target URL.
I guess really my question is simply can I include city names in homepage meta title and desc.?
and is there anything else I can do to bounce back organically on the original city faster? -
You're welcome, Beehive, and good luck with the work ahead.
-
That is exactly the scenario. Thanks for your response and time.
-
Hi Beehive,
Was the Google+ Local page for city #1 previously pointing to the homepage of the old website, but now pointing to a landing page on the new website for just that one city (among the other 5 new city landing pages)? If so, chances are your old homepage had more clout than the new local landing page, which could possibly explain the loss of organic rankings. After all, you used to have a whole website devoted to just this one city. Now you've got just one page on a larger site devoted to it. Chances are, you've got to build up the authority of these new landing pages, if the scenario I've described is accurate, in order to regain your organic authority.
-
I did 301 redirect and google webmaster tools site change tool.
I updated all the citations on yelp etc. to point to the now local page url (/locations/city_keyword)
I guess I figured I knew that this was the right answer and response but it's obviously difficult when you have a strong hold on many keywords and then you fall below the fold. Luckily most keywords do trigger at least 3 map results (after 3 organic listings) in which we are first.
However we did have the trifecta of 3 results above the fold (PPC, Organic, Maps) and now just showing for 2 of the 3 with the one missing being the biggest traffic driver.
I guess my follow up question is currently our organic listing is the serp page with just one mention (footer) of the original city. Should I expect that the local page prevail on serps eventually (ie /locations/city_keyword)?
-
Hi Beehive,
This is a good question. So, as I understand it, you originally had a city-specific domain name when you were a single location business. You now have six locations and have moved to a purely branded domain rather than a city-specific one and this site has a unique page for each of your locations (which is good - a best practice - provided the content is unique on each page).
I would not recommend putting all six city names in your homepage title tag or in the title tag of any other page. Once a business expands like yours has, you've got to come up with a different strategy than the one you were using for a single location.
Questions:
Did you 301 redirect the old domain to the new one?
Did you update all of your citations to reflect the new domain name? Realize this will take time to go into effect. This is very important.
Suggestions:
You might like to read this post about local landing pages: http://moz.com/blog/local-landing-pages-guide
Study the part about Business Model III in the above guide, if you've not already read it. It applies to your business model.
A multi-location local business that I think is doing a good job with their Local SEO is REI.com. Check out their location landing pages.
You must now start building the authority for each of the 5 new locations, with content development, citation building, review acquisition, social outreach, etc.
I hope some of these thoughts will be helpful to you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand name in title?
Hi all, I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?
On-Page Optimization | | RaoulWB0 -
How can a page rank for keywords that it does not have on it?
I have a client that is ranking in the top 10 for several keywords on their homepage. Their site has no purposeful SEO in it, there is barely any text on the homepage at all and none of the text are the keywords it is ranking for.
On-Page Optimization | | woodchuckarts2 -
Meta title not showing up correctly on SERP
We have an issue with some clients on a Wordpress CMS where title tags implemented on a Yoast SEO plugin for the Homepage are not coming up as we'd implemented them. However, the source code shows we'd implemented them correctly according to what we'd wanted.**For example, this is the title tag we implemented in the CMS:Towing Services Alberta | Jack's TowingSource code shows:Towing Services Alberta | Jack's TowingHowever, SERP results shows:**Jack's Towing | Towing Services Alberta This is not an issue with the rest of the other pages and there isn't a global template for our client's sites. It's perplexing that it's only happening on the Homepage and this is across for 3 of our clients' sites.Even more perplexing, recently we've noticed that SERP is only showing the client's business name as the title tag and this is across for 2 out of the 3 clients we'd mentioned above. Nothing has changed in the back-end.Would appreciate some insight on this issue!
On-Page Optimization | | Gavo4 -
City Name in URL structure
I have a client whose site was built when they only served one market, and they now have that city in the majority of their URLs. I'm suggesting we redo the URL structure to remove this location from the main URLs (think homepage, about, etc.) since they have now expanded to three markets. They are seeing a lot of great organic traffic in that original market but are struggling in the new ones they've added so I'm helping to optimize their site. How critical do you think that removing that location from the URL is? I know we would need to implement 301 redirects, but wanted to get thoughts on this.
On-Page Optimization | | maghanlinchpinsales0 -
Can we change Title and/or Descriptions Dynamically Based on Search Query
If I recall we used to be able to change our title attributes tag dynamically based on the search query but not sure if it's possible now or if it makes sense to do so. Thoughts? Rosemary
On-Page Optimization | | RosemaryB1 -
Business Name is Meta Description
I would like to know what your opinion would be regarding the business name displayed in the meta description. Would you write your business name as: Business Name or BusinessName™ (no space with Trademark) I used MOZ example from here (Meta Descriptions Best Practice) and inserted the different business names. Welcome to Business Name in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... Welcome to businessname™ in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... I'm not sure which would be best for Google and other search engines. Thanks for your help.
On-Page Optimization | | Kdruckenbrod0 -
URL Domain Used in Meta Description
Today I was asked if using a domain url in your meta description can have a negative impact on your website. This description includes a list of the homepage url, but directs visitors to a different internal page of the website. My concern fell with directing visitors to a different page of the site, but promoting the homepage in the description/snippet. With Penguin 2.1 release on the 4th, I'm very cautious of my links/urls. What are your thoughts behind this? What are the possible, if any negative impacts this could have on a site? This URL does have a brand name as so the Title.
On-Page Optimization | | flcity150 -
Changing page titles and google penalties?
I just recently learned that changing your page title earns you a google penalty. Unfortunately i learned this after playing around with my page titles a bit to get the most optimal page titles. Does anybody know how long this google penalty lasts? is it forever? or just temporary?
On-Page Optimization | | A Former User0