Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does embedding Google map help local SEO?
-
Hi I am curious if adding a embedded Google map to a footer helps for Local seo?
Thank you
-
Sorry to double post, but I went and looked and they also have one specifically for local business.
-
I think adding the map by itself couldn't hurt, but I would combine it with schema organization or business markup for the best results. You can specify where your physical location is with either of those two mentioned.
-
Thanks for sharing Matt - we did a similar test and found improved SERP results with a full address/G map on the contact page above the fold.
-
Thank you very much for sharing those results.
-
Awesome information, Matt.
Thank you.
-
We've tested this a few ways.
-
Add map to the footer - seems to help somewhat. Not a big jump but definitely a boost.
-
Add map to the contact page along with the address - this helped the most in our testing.
-
Add map to any other page - no effect in our tests.
We tested 2 controls and 4 sites set each way = 14 total.
Of the 14, the 2 controls and the 2 "any other page" had very little improvement. The 8 on #1 and #2 had definite moves and so it does seem to affect the results. Putting the address on the page, along with an embedded G map was by far the best for us.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Listing Doesn't Appeare on 3Pack anymore
Hi, One of my GMB listing suddenly stopped ranking in the 3Pack Results. It used to always rank in 1st or 2nd position in the 3Pack results, Suddenly since 24th May it completely Flatlined, I don't know why but It doesn't show up in the results, or when I click see more. It completely vanished for that term locally. My Listing is based in Brisbane, QLD, Australia and it doesn't show up for that term in The Brisbane area. But when the Location info is Australia and not Brisbane, Australia it shows up again. I don't know what is the problem in this case... Any Suggestions will be much appreciated.
Local Listings | | Moxoms10 -
Fighting spam on Google Maps
"Suggest an edit" on Google Maps works occasionally and so does Google's Redressal Form. Sending a DM to @GoogleMyBiz on Twitter does too. But it seems like the vast majority of spammy businesses that I report, go unnoticed by Google. I'd really appreciate hearing from some other SEOs on how they remove crap from the map, with better results. Thanks.
Local Listings | | Jason_Taylor0 -
Local Recreational Marijuana Dispensaries Disappearing from Google Maps when Plurals used.
This is the second time I have posted this question and never got a satisfactory result. I have an SEO client in Tacoma Wa and when you type (Dispensaries Near Tacoma they are in the Top 3 snack pack and the Google maps shows 20 other similar businesses. However, when you search (Dispensary Near Tacoma) only 3 or 5 recreational marijuana shops show up and my client disappears. Someone earlier suggested it could be because of the categories selection, but that can't affect ALL the other shops and like I said it happens in other cities. for example Dispensary Near Olympia vs Dispensaries Near Olympia. I have the full write up and pictures and diagrams on my blog. Please HELP! This could affect your future clients also. https://isenselogic.com/local-business-disappearing-on-google-maps-when-plurals-used/
Local Listings | | isenselogic0 -
Improve Google Business ranking
While my client's websites have been ranking well in SERP for their keyterms I'm at a lost on what I can do to improve their Google business/map presence. I'm referring to their listing where the top three come up or when you search on Google Maps.
Local Listings | | FPK
https://gyazo.com/26ec78ed7f712157ec72492199545431 Ex 1. Several months ago my client was ranked #1 both for SERP and maps until they dropped to 2nd on maps. Now they're ranked 1st in search yet 2nd for local business rankings as you can see from the screenshot above. At one point my client's business did have more reviews than the 1st ranking business yet they still weren't 1st. Ex. 2. Client(s) is ranked 4th in search and doesn't show in the top 3 map listings for their search term. If you click on More places to view Google Maps they're listed all the way down as the 15th listing or worse can't even be found when searching by their main SEO key term . Of course they are found by searching for their business name so it's not like there is a problem with the listing. I make sure to: Completely fill out their Google Business profile(NAP, hours and add pictures) Have my client try to gain positive reviews Manage and respond to reviews(mainly the negative ones) Add map and Google business link to their website Can anyone offer any other insight on what else can be done to improve their local presence on maps that I might be missing?0 -
How do you do Local SEO in a small town?
Good afternoon everyone! I wanted to start a discourse on a subject that I think might benefit a few select readers. What would be your best plan-of-action to successfully propose and execute a Local-SEO campaign for a small, local business in a rural town? The type of town that has next to zero local directories, the type of business that has hardly any (if any at all) "fresh mentions" on the internet, etc. I'm interested to see how other SEOs would handle tackling this kind of campaign. Can't wait to hear what people have to say!
Local Listings | | TaylorRHawkins
Thanks!
Taylor1 -
Is there a purpose to the "google my business" description?
Hi there Can someone tell me if the description serves a purpose in the google my business profile since:
Local Listings | | coolhandluc
a) It is not displayed anywhere as far as i have seen (maps, 3 pack local results, knowledge graph, organic results)
b) It is no longer considered as a ranking factor since it was abused so much Thanks0 -
Does Google Penalize for Hiding Address?
I have a situation where a client is working out of their home. I know that Google does not like when you list a business with a home address so we have hidden the address on Google, but are wondering if Google penalizes businesses for hiding it? When listing them to other directories we do our best to find ones that we can hide the first line of the address. But does that matter? Should we just be listing to our normal directories with the address visible? Does a mix of hidden addresses and visible ones hurt your rankings? Thanks in advance for your help!
Local Listings | | JohnWeb120 -
Is there a way to get your local SERP by zipcode?
I have multiple stores across various zipcodes and i'm having difficulty trying to provide an average Positioning on SERP by region. I do know that your SERP varies by region because different areas use different vernaculars. Does anyone know of a way that I can provide a SERP for keywords/terms by county or zip code?
Local Listings | | rpaiva0