PO Box for a Local Client

[cschwartzel]

I have a local client who is adamant about not publishing their address anywhere online. They are a local (regional) company, and work out of their home. I advised that PO boxes do not fill within "accurate guidelines" for Google Places (and moving forward any citation building is going to be tough). Any way to get around this besides buying a generic mailbox that isn't a PO Box? They feel putting their home address anywhere leaves them vulnerable to people showing up at their home, and considering the industry they are in, it is possible this could lead to negative confrontations and I understand their concern. Any ideas for me?

[MiriamEllis]

Hi Courtney,

Yes, that's correct. The process is outlined in the Google Places Quality Guidelines (see: https://support.google.com/places/answer/107528?hl=en). If you're not familiar with these, they are the main starting point for understanding Local SEO, as Google sees it. Google's guidelines regarding this are as follows:

• Businesses that operate in a service area should create one listing for the central office or location and designate service areas.  If you wish to display your complete business address while setting your service area(s), your business location should be staffed and able to receive customers during its stated hours. Google will determine how best to display your business address based on your inputs as well as inputs from other sources. Learn how to add service areas to your listing.
• If you don't conduct face-to-face business at your location, you must select "Yes, this business serves customers at their locations" under the "Service Areas and Location Settings" section of your dashboard, and then select the "Do not show my business address on my Maps listing" option.

Hope this helps clarify your client's options. Additionally, if you're just getting your feet wet with Local SEO, please take advantage of the super free education offered in our new Moz Local Learning Center:

http://moz.com/learn/local

[cschwartzel]

Google Places allows you to "hide" the address?

[MiriamEllis]

Hi Courtney,

No - the client can participate in Google Places for Business if they are willing to put their home address in the dashboard and then take the necessary steps to hide it. So long as it is hidden, no one should show up at their house. They can then get listed at the other directories highlighted in Phil's article that also allow the home address to be hidden. What they can't do is try to set up a Google listing using a P.O. box, because it's simply not allowed. If their concern is keeping their address hidden so that people won't come to their home, it's completely possible to do so and this justifiable concern should not exclude them from building citations; it will merely limit the number of citations they build to being on those directories that permit the address to be hidden. Hope this makes sense!

[cschwartzel]

So Google Places is out of the question for this client I take it?

[MiriamEllis]

Hi Courtney,

Donna has surfaced the very best post for you on this topic. Will your client be at a slight disadvantage if he only wants to build citations on directories that allow one to hide the address? Yes, probably. But, if his privacy concerns are paramount, at least you can get him off to a good start by sticking to the platforms in Phil's article. He may have to rely on other forms of marketing to try to make up the difference, because he will doubtless have competitors who don't share his privacy concerns and are, therefore, able to build a larger number of citations.

[DonnaDuncan]

Phil Rozek of Local Visibility Systems has an excellent blog post from April of last year that explains exactly where you can go to list your business without having to disclose an address. Highly recommended.