Do H2 tags carry more weight than h4 tags?

[aj613]

Of course H tags are key signals for relevance in search.  Does an h2 tag send a significantly "louder" signal than an h4 tag?

[evolvingSEO]

Hi There

It's questionable how much weight H tags carry at all. If they carry any, it's probably really small, or relative to how easy the keyword and industry is. H1's may help a bit more than all others - but when you start getting into H2's vs H4's it's splitting really thin hairs.

This is the best resource on H tags and SEO I know of: http://www.seobythesea.com/2012/01/heading-elements-and-the-folly-of-seo-expert-ranking-lists/

[WilliamKammer]

Consider it this way:

H tags, in a perfect world, would always descend sequentially as content became more specific. So, the H1 and H2 would be more general than an H3 or H4. Also, those H3s and H4s should be inside of the H2s and H1s. This set up allows for more general "head" keywords in the larger H tags, and more specific information that supports the larger H tags to go in the lower H tags. This means you're target area should be in the largest H tag possible, with all subsequent H tags in the list supporting your main headline with proper content. I hope that makes sense.

So, yes. H2 > H4.