Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?

    Intermediate & Advanced SEO
    2
    5
    3762
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • lcourse
      lcourse last edited by

      We are building URLs dynamically with apache rewrite.
      When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page,

      So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404?

      Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).

      1 Reply Last reply Reply Quote 0
      • lcourse
        lcourse @SilverDoor last edited by

        in webmaster tools 404 are going gradually down for desktop and now suddenly going up for mobile for pages that are not linked to for months.

        1 Reply Last reply Reply Quote 0
        • SilverDoor
          SilverDoor @lcourse last edited by

          I suspect you may be right.

          How long ago did they appear?

          Are they starting to go gradually down or up?

          lcourse 1 Reply Last reply Reply Quote 0
          • lcourse
            lcourse @SilverDoor last edited by

            thanks a lot SilverDoor.

            The huge number of errors, were caused by a problem with the internal site architecture several months ago which got thousdands of pages in the index that should not exist (and also have no other related relevanted pages). This architecture is fixed now. Still for some reason mobile crawler of webmaster tools is returning now suddenly lots of 404 for mobile view, which I suspect are coming from old 404 in google cache.

            SilverDoor 1 Reply Last reply Reply Quote 0
            • SilverDoor
              SilverDoor last edited by

              Hi,

              You should never redirect to a 404 page.

              Search Engines are going to see this as an error and may even think you are trying to manipulate users around your site.

              I would redirect the pages to a relevant page on your site.

              With regards to the huge number of errors now appearing, I need some more details to answer the question:

              • How many 404's would you expect there to be (give an estimate)?
              • How many 301 redirects do you think would have been implemented with the script?
              • Have you recently changed anything else with the HTTP Status Codes?

              SilverDoor

              lcourse 1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Caro-O

                Using hreflang for international pages - is this how you do it?

                My client is trying to achieve a global presence in select countries, and then track traffic from their international pages in Google Analytics. The content for the international pages is pretty much the same as for USA pages, but the form and a few other details are different due to how product licensing has to be set up. I don’t want to risk losing ranking for existing USA pages due to issues like duplicate content etc. What is the best way to approach this? This is my first foray into this and I’ve been scanning the MOZ topics but a number of the conversations are going over my head,so suggestions will need to be pretty simple 🙂 Is it a case of adding hreflang code to each page and creating different URLs for tracking. For example:
                URL for USA: https://company.com/en-US/products/product-name/
                URL for Canada: https://company.com/en-ca/products/product-name /
                URL for German Language Content: https://company.com/de/products/product-name /
                URL for rest of the world: https://company.com/en/products/product-name /

                Intermediate & Advanced SEO | | Caro-O
                1
              • Inevo

                Thousands of 503 errors in GSC for pages not important to organic search - Is this a problem?

                Hi, folks A client of mine now has roughly 30 000 503-errors (found in the crawl error section of GSC). This is mostly pages with limited offers and deals. The 503 error seems to occur when the offers expire, and when the page is of no use anymore. These pages are not important for organic search, but gets traffic from direct and newsletters, mostly. My question:
                Does having a high number of 503 pages reported in GSC constitute a problem in terms of organic ranking for the domain and the category and product pages (the pages that I want to rank for organically)? If it does, what is the best course of action to mitigate the problem? Looking excitingly forward to your answers to this 🙂 Sigurd

                Intermediate & Advanced SEO | | Inevo
                0
              • 94501

                Better to 301 or de-index 403 pages

                Google WMT recently found and called out a large number of old unpublished pages as access denied errors. The pages are tagged "noindex, follow."  These old pages are in Google's index. At this point, would it better to 301 all these pages or submit an index removal request or what? Thanks... Darcy

                Intermediate & Advanced SEO | | 94501
                0
              • RosemaryB

                Should we 301 redirect old events pages on a website?

                We have a client that has an events category section that is filled to the brim with past events webpages.  Another issue is that these old events webpages all contain duplicate meta description tags, so we are concerned that Google might be penalizing our client's website for this issue.   Our client does not want to create specialized meta description tags for these old events pages. Would it be a good idea to 301 redirect these old events landing pages to the main events category page to pass off link equity & remove the duplicate meta description tag issue?   This seems drastic (we even noticed that searchmarketingexpo.com is keeping their old events pages).  However it seems like these old events webpages offer little value to our website visitors. Any feedback would be much appreciated.

                Intermediate & Advanced SEO | | RosemaryB
                0
              • YairSpolter

                Block in robots.txt instead of using canonical?

                When I use a canonical tag for pages that are variations of the same page, it basically means that I don't want Google to index this page. But at the same time, spiders will go ahead and crawl the page. Isn't this a waste of my crawl budget? Wouldn't it be better to just disallow the page in robots.txt and let Google focus on crawling the pages that I do want indexed? In other words, why should I ever use rel=canonical as opposed to simply disallowing in robots.txt?

                Intermediate & Advanced SEO | | YairSpolter
                0
              • jsmythd

                404 Errors with my RSS Feed/sitemap

                In my google webmasters I just started getting 404 errors that I'm not sure how to redirect. I'm getting quite a few that are ending in /feed/ for instance /nyc-accident-injury/feed/
                contact-us-thank-you/feed/ and then also a problem with my sitemap I guess? With /site-map/?postsort=tags The domain is pulversthompson.com

                Intermediate & Advanced SEO | | jsmythd
                0
              • Travis-W

                Multiple 301 Redirects for the Same Page

                Hi Mozzers, What happens if I have a trail of 301 redirects for the same page? For example,
                SiteA.com/10 --> SiteA.com/11 --> SiteA.com/13 --> SiteA.com/14 I know I lose a little bit of link juice by 301 redirecting.
                The question is, would the link juice look like this for the example above? 100% --> 90% --> 81% -->72.9%
                Or just 100% -----------------------------------------> 90% Does this link juice refer to juice from inbound links or links between internal pages on my site? Thanks!

                Intermediate & Advanced SEO | | Travis-W
                0
              • CommercePundit

                How to stop Google crawling after 301 redirect?

                I have removed all pages from my old website and set 301 redirect to new website. But, I have verified old website with Google webmaster tools' HTML verification file which enable me to track all data and existence of pages in Google search for my old website. I was assumed that, Google will stop crawling and DE-indexed all pages after 301 redirect. Because, I have set 301 redirect before 3 months. Now, I'm able to see Google bot activity on my website with help of Google webmaster tools. You can find out attachment to know more about it. How can it possible & How Google can crawl removed pages? You can see following image to know more about it. First & Second

                Intermediate & Advanced SEO | | CommercePundit
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.