Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Link building with PDFs
-
I created a manual for a popular piece of equipment and placed it, as a PDF-file, on my website.
The PDF contains a clickable link to the root domain of my website. Other websites have downloaded the PDF and put it on their own website, hosting it themselves.
Since Google indexes PDFs, does the link in the PDF count as a regular 'link' from an external website, and does it have comparable value? Can't find any thoughts or studies about this anywhere.
-
Why not convert the PDF to HTML yet still have a download PDF button for clients if desired? Heck there are lots of free tools to do this, but check the code. Or you could just use an ALT tag which aren't just for images but for objects. Not sure if PDF's with ALT tag give much link juice, and if I HAD to keep it as a PDF, I'd convert it to a compressed JPG file and use an ALT tag so that Google knows what the object is and keyterms.
-
Hi there,
Yes PDF do pass link juice, they are not the most optimum links however there is a nice pro's and cons on it over at search engine land
You can also find a fantastic guide to them over at lunametrics
Hope that helps & good luck.
*Phantom down voter?
-
I think this has been covered a few times, infact also only a day or so ago.... I would suggest you read Egol's comment in the following Q&A.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | Jun 19, 2024, 10:18 AM | wellandpower1 -
Has your site ever been targeted by malicious link building executed by a competitor?
I'm pretty sure one of my client's sites has been targeted by malicious black hat link building tactics employed by a competitor site. Over the last few weeks we've gotten 100s of super low quality spammy backlinks. No one has been doing link building, so the only thing I can think of is that competitor entered our URL into some spammy backlink building sites. Has anyone else experienced this? It's the real estate industry, so I wouldn't be surprised considering how competitive it is, but I'd love to hear your experiences.
Link Building | Nov 15, 2017, 4:11 AM | JBMediaGroup1 -
Should I build internal links to my homepage?
Ive done a lot of internal linking before but its always been for other inner pages but now I need to do it for a websites homepage but this got me thinking if its even worth doing and should I be doing it at all? For the first question I was thinking that surely the homepage has more authority than any of my inner pages so how would internal links from inner pages help and for the second question Ive read a few posts like this Kissmetrics one here where it says you shouldnt do it. There are two types of links you should avoid using in your content: Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage. https://blog.kissmetrics.com/commandments-of-internal-linking/ thoughts?
Link Building | Jul 6, 2017, 4:25 AM | linklander0 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | Oct 13, 2016, 12:37 PM | fersu0 -
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | Feb 12, 2015, 6:48 AM | chaudhary04890 -
Link building too quickly
Hi all, I have recently started trialing to outsource some SEO to a 3rd party, who obviously promissed white hat techniques and manual links etc.. All has gone well for the first month. But on speeking to another expert they point out that the search engines will spot inconcistencies in link building and penalise me. I know there will not be a know ammount but as we stand at the moment, what is the current feeling of too fast. Links built for me in one month were 100 directory submissions 80 bookmarks 16 search engine submissions 15 Article submissions 46 forum links 10 local classified searches Is this too fast? , If to do I stop and create more inconsistency or continue at a similar rate. Of course quality of link will be an issue, but how much. Many thanks from SEO jnr
Link Building | Jul 10, 2018, 1:04 AM | smartcow0 -
Cool interactive games to teach link building
Hey looking to find some cool games to teach link building when doing a presentation to people who are new to link building and to make it fun. Any ideas?
Link Building | Nov 25, 2012, 10:25 PM | monster991 -
Are you using ArticleBase.com for link building?
I'm digging my way through my competitors' link profiles on OSE and came across one that had been using a site called ArticleBase.com Apparently you can publish articles for free and browse other published articles for usage on your own site (provided you follow their TOS). It actually seems like a nifty idea. I'm wondering if anyone has utilized this site for re-publishing content and building external links. Worth the effort? Thanks!
Link Building | Mar 7, 2012, 10:16 AM | TBiz0