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Last Part Breadcrumb Trail Active or Non-Active
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Breadcrumbs have been debated quite a bit in the past. Some claim that the last part of the breadcrumb trail should be non-active to inform users they have reached the end. In other words, Do not link the current page to itself.
On the other hand, that portion of the breadcrumb would won't be displayed in the SERPS and if it was may lead to a higher CTR.
Foe example: www.website.com/fans/panasonic-modelnumber
panasonic-modelnumber would not be active as part of the breadcrumb.
What is your take?
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I would usually say no but so many sites seem to link to that same page they are viewing... If you are doing it for schema markup in Google SERPs all their examples show linking to the last part of the breadcrumb, see google rich snippets
If you want to inform users you can examine adding a text element for the last part but most just leave the last part as the page you are viewing.
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Hi
I believe breadcrumbs are very valuable and you should not turn them for the home page every other page should have a breadcrumb.
There are methods you want to show up in the SERPS but honestly you page title should reflect the relevance of the page to the person searching therefore showing people the breadcrumb is not a bad thing in my opinion.
All best,
Tom
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