undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. Difference in using dividers in TITLE TAG

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Difference in using dividers in TITLE TAG

On-Page Optimization
4
9
3.1k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • JesusD
    JesusD last edited by Oct 22, 2014, 2:55 PM

    Hi everyone, i know that dividers in title or even title tag doesnt have much of an impact on better rankings. I had great rankings for many keywords, not using dividers or using only one divider. However for better reading comprehension and usability, and also aesthetics i started to use the pipe as my main divider and other secondary dividers. I saw many pages drop in rankings vs other less competent and with less content pages. My format was as follows:

    Product Brand | Product description - Additional info or local info

    ie.  Fiber Glass MBI | Insulation Batts for Home and Commercial use -  Acoustic and Thermal Insulation

    I changed the format for a handful of pages, and saw immediate results on rankings and traffic on those pages.

    Product Brand with Product Description - Additional Info

    ie. Fiber Glass MBI Insulation Batts for Commercial use - Acoustic and Thermal Insulation.

    Does it sound like something i should implement page wide. I personally like the aesthetics of the pipe as it gives a cleaner look, but the better rankings on the changed pages with using only one divider makes me think.  Does it sound familiar, or its just a coincidence,

    Regards,

    1 Reply Last reply Reply Quote 0
    • JesusD
      JesusD @Travis_Bailey last edited by Oct 23, 2014, 7:07 PM Oct 23, 2014, 7:07 PM

      Thanks for the response and follow up. I will dig deeper as to why the better rankings and incoming traffic recently.

      Regards,

      1 Reply Last reply Reply Quote 0
      • Travis_Bailey
        Travis_Bailey @JesusD last edited by Oct 23, 2014, 7:07 PM Oct 22, 2014, 8:16 PM

        I would say more links and new/refreshed content would definitely have more to do with it than the presence or absence of a pipe.

        With a pipe the title will be slightly longer. The example titles you gave seem on the long side, but nothing longer than most in that industry.

        JesusD 1 Reply Last reply Oct 23, 2014, 7:07 PM Reply Quote 2
        • JesusD
          JesusD @Travis_Bailey last edited by Oct 22, 2014, 6:22 PM Oct 22, 2014, 6:22 PM

          As i am responsible for the page changes, i didnt do much really. Just some minor tweaks in the description page, some new content, my incoming links have been increasing slightly. But i see better results with the pages with titles with no dividers.

          Maybe its a coincidence, i just thought maybe something was going on with the dividers. But it doesnt seem that way. Is there anything else i might be missing as why these pages rank better than other similar pages?

          Great star trek example haha, thanks!

          Travis_Bailey 1 Reply Last reply Oct 22, 2014, 8:16 PM Reply Quote 1
          • JesusD
            JesusD @NakulGoyal last edited by Oct 22, 2014, 6:19 PM Oct 22, 2014, 6:19 PM

            Negative, its a network solutions hosted page. With regular code.

            1 Reply Last reply Reply Quote 0
            • JesusD
              JesusD @Chris.Menke last edited by Oct 22, 2014, 6:18 PM Oct 22, 2014, 6:18 PM

              I also changed the meta description tag in these pages. I did some general content maintenance, such as review the outgoing links, add some images, but nothing else.

              My incoming links have been increasing since July, but ive seen better results with the pages with Title Tags with no dividers or only one divider. I need to dig deeper, as i researched that the title tag alone doesnt make much of a difference.

              1 Reply Last reply Reply Quote 0
              • Travis_Bailey
                Travis_Bailey last edited by Oct 22, 2014, 5:54 PM Oct 22, 2014, 5:53 PM

                The problem with figuring out the benefit of these minute changes is that there are thousands of other changes that have occurred. Many of them are out of our control. So while you were experimenting with separators, another webmaster might have made a change that made a competing page or pages decrease. And that's just one example.

                It would make for an interesting outlying case if your site/pages were positioned just so that one weird, seemingly innocuous, tweak made the difference.

                If you've seen the first film in the Star Trek reboot, you might remember how Scotty figured out his transporter problem. Well, actually Future Spock just gave it to him - since Future Scotty was going to fix the problem anyway. But upon looking at the calculations, Scotty realized that space itself was also moving. Which was why his previous experiments were a disaster.

                What I'm saying is, aside from 'I'm a dork', is nothing exists in a vacuum. It's very hard to determine if a tiny change had a positive benefit. There are so many external factors/moving parts. Though it would help reduce uncertainty if you didn't change anything else.

                JesusD 1 Reply Last reply Oct 22, 2014, 6:22 PM Reply Quote 2
                • NakulGoyal
                  NakulGoyal last edited by Oct 22, 2014, 3:00 PM Oct 22, 2014, 3:00 PM

                  Was this a Wordpress blog and did you install a plugin to do these changes ?

                  JesusD 1 Reply Last reply Oct 22, 2014, 6:19 PM Reply Quote 2
                  • Chris.Menke
                    Chris.Menke last edited by Oct 22, 2014, 2:57 PM Oct 22, 2014, 2:57 PM

                    Jesus,

                    Did you change anything else besides just inserting the pipes?

                    JesusD 1 Reply Last reply Oct 22, 2014, 6:18 PM Reply Quote 2
                    • 1 / 1
                    1 out of 9
                    • First post
                      1/9
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • JakeWarren

                      SEO Implications of using Images for Article Titles

                      Hi guys! New to Moz Pro. I just recently completed an online course with Moz... I have a client who is writing some new content for their site, and we are approaching it with SEO in mind. I was wondering about using an image with text on it as the article title, instead of an actual "text on the page" title. Wondering if that's going to "cost" us anything, SEO wise. I guess we could use alt-text/title/description fields to make sure the keywords are crawlable for our article title but do they have less "weight" than a standard title? How does that work? Hope my question makes sense. Article header attached mB0PXsA.jpg

                      On-Page Optimization | Jul 10, 2019, 12:44 PM | JakeWarren
                      1
                    • tiagosimk

                      Google Indexing Wrong Title

                      Hey guys ! I have a wordpress website and also yoast seo plugin . I've set up a meta title which is : TV Online | Assistir Filmes| Notícias | Futebol |GogsTV . (I checked on some free tools to see , and they also show up this) but .... google is showing this : GogsTV: TV Online | Assistir Filmes| Notícias | Futebol . Seems they are trying to show my brand name first instead of my main keyword . I'm not sure why it doesnt indexes as i want ... Does anybody know how can i fix this . Thanks

                      On-Page Optimization | Dec 10, 2014, 4:52 AM | tiagosimk
                      0
                    • seom2014

                      Choosing a title tag in seo (H1 or H2 or H3)

                      I look many times on google that what is the best tag to set in title for seo, H1 or H2 or H3 In many forums and sites they are asking that you need to put only H2 tag in title and someone ask to put H1 in title and i am confused, Some body tell me the correct tag for seo in google, or any other search engine.

                      On-Page Optimization | Feb 11, 2014, 12:36 PM | seom2014
                      0
                    • RezStreamSEO

                      Meta Title Pipes and Spacing

                      I've been doing optimization on a clients website and want to make sure I'm maximizing my characters. Does anyone have any feedback on the spacing in between the pipes ( | ) ? IE: Internet Marketing Company | Denver SEO | Brand Name Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as: IE: Internet Marketing Company|Denver SEO|Brand Name Any information will be super helpful.  Thanks for your help!

                      On-Page Optimization | Aug 27, 2013, 6:04 PM | RezStreamSEO
                      0
                    • nyc-seo

                      Dash or vertical bar in titles?

                      Hello. Should I use a dash or a vertical line in title tags? Thank you!

                      On-Page Optimization | Mar 14, 2013, 1:01 AM | nyc-seo
                      0
                    • moziodavid

                      Does Title Tag have to be in the HEAD tag?

                      We are using templates that load the same header for every page. I'd like to just include a different title tag in the "body" template of each page. If I was to do this, does it affect SEO at all?

                      On-Page Optimization | Dec 11, 2012, 8:41 AM | moziodavid
                      0
                    • cschwartzel

                      Is it damaging to have TOO long a title tag these days? i.e. well over character limit

                      Is it damaging to have TOO long a title tag these days? i.e. well over character limit. I learned that title tags should be around 70 characters. I am new at this, but have a client that has three times that, with the same three keyword phrases repeating 3-4 times. And then NO h1's or h2's in the text......advice? Rookie here 🙂

                      On-Page Optimization | Jun 20, 2012, 6:29 PM | cschwartzel
                      0
                    • KnutDSvendsen

                      Are Amazon meta tags efficient?

                      We are probably all familiar with general and Google guidelines for writing title and description tags. But Amazon. com often create another structure where they put in a) amazon.com, b) product name or description and c) the Amazon category the product is featured in, like this: | Amazon.com: Mac Motion Chairs Model 2-Piece Recliner with Matching Ottoman Mocha Microfiber with Walnut Frame: Home & Garden Is this a well developed description tag? |
                      |

                      On-Page Optimization | Mar 9, 2011, 7:39 PM | KnutDSvendsen
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.