What are your favorite tactics for getting links to money-pages?
-
We've got content marketing and other great tactics for getting links to content pages, but what are your favorite tactics for getting links to your money pages (i.e. product pages, landing pages, devices pages, sales letters, etc.)
For example:
- For certain sites (especially some ecommerce sites), one can get a few backlinks by doing giveaways, contests, or events
- Some sites can give their product to bloggers to review
If you're selling an exciting product and/or a product that appeals to a passionate user base, such tactics can work great. There are some sites that such tactics won't work very well for, though. For example, if you sell a boring or highly specialized product that bloggers won't want to review or giveaway as a contest prize - such as valves used in a specific commercial application, or an expensive B2B product that you can't really giveaway. Creativity is of course important, but sometimes it can only take you so far.
What are your favorite strategies for getting quality backlinks to your "money pages" especially for sites that don't fit into the "ecommerce site selling cool stuff" category?
-
We worked on a website that sells silicone wristbands. Not an exciting product anymore by any means. What we did to help create a buzz was partner with various awareness causes during a given month and posted polls and funds raised results on landing pages. Then we had the awareness cause we worked with link to those landing pages where visitors can see the amount of money raised, read more info about the cause and even place an order to support the cause.
If client has a mailing list of any significant size, you can send out email blasts offering discounts, free upgrades or other incentives that are further explained on landing pages and build traffic and possibly links to that page as well.
Im also looking forward to hearing some strategies others may have to offer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there an extra SEO benefit for linking to pages that link to you?
Currently working on a link-building strategy and have gotten a few mentions. Just curious if there is any SEO benefits of linking back to the pages my site was mentioned and linked on? Would love to hear your thoughts, thanks!
Link Building | | Derrald0 -
Getting links before launch
I'm lunching my site in a month and a half, should I start getting links for my domain? (I allready own it
Link Building | | amielsosa0 -
Posts and Page linking
Can I link from the post to page? I read on semoz that in order to avoid crazy linking I should not link from a post everywhere. Is it ok to link from some post which is in a category to a page?
Link Building | | VillasDiani0 -
How many links with page authority to beat competition if we already score 62
How many links with page authority do I need to beat or get closer to competitor with page score 78 and domain authority score 72, if we already score 68 on page and 62 domain authority. This is in one of many beauty product markets. I ask because there is a company offering me for $80 each 10 links with higher than 70 page score (up to 80) and higher than 74 domain score (up to 86). All the other factors: number of links and social are almost the same for our website and the competitor's
Link Building | | beehappy1 -
Will a mega menu on all pages dilute the link juice?
On our web site (http://www.betxpert.com) we have a mega menu with quite a lot of links in it. I am getting warnings in SEOmoz saying we have far to many links in our pages. But a lot of pages have large menus with a lot of links - are all pages punished for this then? My primary question is: Since the menu is on all pages, the pages linked in the menu will have a link in from all of our pages (200K+ pages) and a lot of these do not have a good ranking. So what I want to know is if the pages linked in the menu will have lower ranking because of the many links in - or is this a good thing? Should I consider setting "nofollow" for som of the links on other pages than the homepage (since this is the page with the best rank)?
Link Building | | rasmusbang0 -
Why Google is not getting many of the links to my site?
Hello, I have a website for cosmetics, selling and a lot of information (http://www.vipcosmetica.com). For about half a year I've been working also in seo for several google keywords. My question is about the external links to my site. Using different tools, including those of SEOMoz, I see just a few links to my site, however there are plenty, because I've been putting them myself, in public directories, related blogs, industry websites and so on. Alexa shows 5 links only, OpenSiteExplorer shows 4, and Market Samurai 9. I thinks theres should be like 50-60 links, minimum, in pages with good google PR (Youtube, Vimeo, Vulka, Hotfrog, Digg, Flickr, etc.). In Alexa, recently two more links appeared, from two blogs that have copied some content from my site (priveta policy) without changing the original links that point to other pages on my site, and those are the links that Alexa shows now. What could be the reason the rest of the links do not appear at all? Thank you very much
Link Building | | MadridOriflame0 -
Many competitor's backlinks are in content anchor links. Ho do I get these same links?
Hi I managed to open up OSE. I'm finding that much of the competition's backlinks are in content anchor text links. Am I supposed to get backlinks from these same pages using the same anchor text but linking back to my page or is that allowed? If so, how do I get these in content blog post links? Thanks. Sunil.
Link Building | | sunilmuse0 -
Would you suggest submitting a website to a travel platform which gets backlinks from link farms?
The website of the travel platform is well designed and looks serious - without any adsense or suspicious links on it. So does the email newsletter of them. But I checked the domain in OSE and saw not less links which came from more or less linkfarms with very often the same anchor text. Would you suggest your customer to submit on the platform?
Link Building | | petrakraft0