Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Duplicate Content Re: Product listing body copy on Website, Amazon & Ebay - issues ?
-
Hi
Is it ok to have identical product body copy on market/platform listings same as the websites product listings ?
In this case the products are the websites/own brand products (all pages canonicalised), so i take it shouldn't cause any issues or are you supposed to differentiate the product body copy on marketplace listings ?
Im asking re seo reasons
All Best
Dan
-
Thanks for your insightful comment Bruce !
-
It is a really tough one to deal with, although Google does recognise ecommerce data for products and recognises that duplication of product titles and descriptions happen and does not from what I understand have a major issue, although you will be competing with the others for the key word and phrasematches with your own site. (edit expand explaination)
Depending how your own site is structured, product popularity etc will give an indication of how well you will rank for your own site versus the big boys.
My view is that whilst you should use your own site to reflect your brand identity, expand the Brand / Category pages with fresh new text to add authority to your site, and look at all the channels collectively and do not worry if your own site is appears to underperform compared to the rest. This is normal as the volumes of traffic and exposure will drive sales.
Hope that is useful
Bruce
-
great info thanks David
-
Chances are, that due to the different copy that surrounds your listing (URL structure, surrounding copy, additional navigation, etc) across the different ecom platforms you will not see any negative effects. I will add that due to the popularity of Amazon and Ebay, your product, if searched for, will appear in search results on there instead of your main website.
Ideally, I would use the different platforms to try and rank for additional variations of your product keyword phrases. Switch up the wording slightly to include more information, or similar information for each listing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content in sidebar
Hi guys. So I have a few sentences (about 50 words) of duplicate content across all pages of my website (this is a repeatable text in sidebar). Each page of my website contains about 1300 words (unique content) in total, and 50 words of duplicate content in sidebar. Does having a duplicate content of this length in sidebar affect the rankings of my website in any way? Thank you so much for your replies.
On-Page Optimization | | AslanBarselinov1 -
Product content length & links within product description
Hello, I have questions regarding content length and links within descriptions. With our ecommerce site, we have thousands of products, each with a unique description. In the product description, I have links to the parent category and grandparent category (if it has one) in the main product text which is generally about 175 words. Then I have a last paragraph that's about 75 words that includes links to our main homepage and our main product catalogue page. Is the content length long enough? I used to use text that was 500 words, and shortening it I still rank when launching new products, so I don't think an increase in text length will have any additional benefit. I do see conflicting information when I do searches, with some people recommending a minimum of 300 words and some saying to try and go a 1000 for category pages. In regards to the links, I noticed a competitor has stopped following this format, so I'm unsure if I should keep going too. Is it too many links to have each of the products link back to the main catalogue and homepage? Is it good to have links with anchor text to the categories a product is in? There are breadcrumbs on the page with these links already. There are already have heaps of links on our pages (footer, and a right sidebar with image links to relevant categories), so my pages do get flagged for too many links. Thanks!
On-Page Optimization | | JustinBSLW0 -
Duplicate content with tagging and categories
Hello, Moz is showing that a site has duplicate content - which appears to be because of tags and categories. It is a relatively new site, with only a few blog publications so far. This means that the same articles are displayed under a number of different tags and categories... Is this something I should worry about, or just wait until I have more content? The 'tag' and 'category' pages are not really pages I would expect or aim for anyone to find in google results anyway. Would be glad to here any advice / opinions on this Thanks!
On-Page Optimization | | wearehappymedia1 -
Duplicate page titles and Content in Woocommerce
Hi Guys, I'm new to Moz and really liking it so far!
On-Page Optimization | | jeeyer
I run a eCommerce site on Wordpress + WooCommerce and ofcourse use Yoast for SEO optimalisation I've got a question about my first Crawl report which showed over 600 issues! 😐 I've read that this is something that happens more often (http://moz.com/blog/setup-wordpress-for-seo-success). Most of them are categorized under:
1. Duplicate Page Titles or;
2. Duplicate Page Content. Duplicate Page Titles:
These are almost only: product category pages and product tags. Is this problem beeing solved by giving them the right SEO SERP? I see that a lot of categories don't have a proper SEO SERP set up in yoast! Do I need to add this to clear this issue, or do I need to change the actual Title? And how about the Product tags? Another point (bit more off-topic) I've read here: http://moz.com/community/q/yoast-seo-plugin-to-index-or-not-to-index-categories that it's advised to noindex/follow Categories and Tags but isn't that a wierd idea to do for a eCommerce site?! Duplicate Page Content:
Same goes here almost only Product Categories and product tags that are displayed as duplicate Page content! When I check the results I can click on a blue button for example "+ 17 duplicates" and that shows me (in this case 17 URLS) but they are not related to the fist in any way so not sure where to start here? Thanks for taking the time to help out!
Joost0 -
Duplicate content on partner site
I have a trade partner who will be using some of our content on their site. What's the best way to prevent any duplicate content issues? Their plan is to attribute the content to us using rel=author tagging. Would this be sufficient or should I request that they do something else too? Thanks
On-Page Optimization | | ShearingsGroup0 -
How often should I update category and product content to keep it fresh?
I want to keep our site up to date and fresh with content. How often should I update categories and products pages with content? What angel should I take with categories (new products/services etc.) Thanks Craig
On-Page Optimization | | Towelsrus0 -
Duplicate Content when Using "visibility classes" in responsive design layouts? - a SEO-Problem?
I have text in the right column of my responsive layout which will show up below the the principal content on small devices. To do this I use visibility classes for DIVs. So I have a DIV with with a unique style text that is visible only on large screen sizes. I copied the same text into another div which shows only up only on small devices while the other div will be hidden in this moment. Technically I have the same text twice on my page. So this might be duplicate content detected as SPAM? I'm concerned because hidden text on page via expand-collapsable textblocks will be read by bots and in my case they will detect it twice?Does anybody have experiences on this issue?bestHolger
On-Page Optimization | | inlinear0 -
If I enbed the same video from my YouTube account on two different websites, will I get a duplicate content penalty?
I have a YouTube video I want to show my B2B and B2C customers. But I have a different websites for each. If I embed the video will I get duplicate content strike against me?
On-Page Optimization | | RoxBrock0