undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. Do I have to optimize every page on my site?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Do I have to optimize every page on my site?

Intermediate & Advanced SEO
8
13
5.3k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • hemeravisuals
    hemeravisuals last edited by Nov 26, 2014, 11:35 AM

    Hi guys I run my own photography webstie (www.hemeravisuals.co.uk Going through the process optimizing my page for seo. I have one question I have a few gallery pages with no text etc? Do I still have to optimize these ? Would it rank my site lower if they weren't optimized?

    And how can i do this sucessfully with little text on these pages ( I have indepth text on these subjects on my services & pricing pages?

    Kind Regards

    Cam

    1 Reply Last reply Reply Quote 0
    • Christy-Correll
      Christy-Correll Staff last edited by Dec 3, 2014, 6:12 PM Dec 3, 2014, 6:12 PM

      Hi there! Yes, you've definitely received some great responses! If your question has been answered, please mark up to three responses as a "Good Answer" and mark this question answered. Thanks!!

      Christy

      1 Reply Last reply Reply Quote 0
      • hemeravisuals
        hemeravisuals last edited by Nov 26, 2014, 8:25 PM Nov 26, 2014, 8:25 PM

        Would just like to say a big thanks for everyones input here has gave me alot of food for thought and also alot more to do 🙂 haha

        Thanks again !

        1 Reply Last reply Reply Quote 0
        • BBEXNinja
          BBEXNinja last edited by Dec 3, 2014, 8:12 PM Nov 26, 2014, 5:57 PM

          I would optimize the pages that you want to drive traffic to for keywords that are naturally relevant to each page. Never stuff a page with keywords (use your gut to determine the right amount) and always write copy so that it is completely readable and not awkward for your visitors. I would also avoid creating multiple pages just for the sake of targeting similar keywords with no other purpose (e.g. you have a page that targets "red apple" and a page that targets "red apples"). I've seen sites get smacked by Google Panda for doing this.

          Sites with poorly-written SEO copy seem spammy and will be an instant turn off to whoever's showed up at your virtual doorstep.

          Pages such as Contact Us and About Us don't really need optimization per se. However, all pages should at least contain unique and relevant h1s, meta titles and descriptions. Also, always avoid duplicating text between pages. This helps your website be more search engine friendly. I find that the Screaming Frog SEO Spider and Google's Webmaster Tools HTML Suggestions are great for diagnosing which pages on your site need these unique elements.

          1 Reply Last reply Reply Quote 1
          • hemeravisuals
            hemeravisuals @smartcow last edited by Nov 26, 2014, 3:54 PM Nov 26, 2014, 3:54 PM

            Some great answers people thanks very much Smart Cow what did you mean when you said

            ''That said there are always things to improve Have a look at H1 and H2 settings you have on the home page.'' What have I done wrong ? 🙂

            Cheers Cam

            1 Reply Last reply Reply Quote 0
            • HashtagHustler
              HashtagHustler last edited by Nov 26, 2014, 2:05 PM Nov 26, 2014, 2:05 PM

              Good Morning!

              Google is about content, and SEO is more and more about marketing.

              Optimizing is important of course, but even Matt Cutts said it wouldn't be worth your time to go back and optimize old pages that were not optimized. That being said, I personally feel that optimizing the gallery as far as the meta tags are concerned as was mentioned above is more than enough.

              If you have the time to go back and optimize everything, it certainly will not hurt to do it. However, if you have limited resources, I think you are better off writing blog posts about images that are in your own gallery, developing your Google authorship, etc.

              Google wants content. Show Google you are an Expert, Trustworthy, and an Authority (EAT) http://searchenginewatch.com/sew/news/2355230/google-search-quality-guidelines-now-reward-expertise-authority-trust

              1 Reply Last reply Reply Quote 0
              • MonicaOConnor
                MonicaOConnor last edited by Nov 26, 2014, 1:11 PM Nov 26, 2014, 1:11 PM

                Generally, optimizing a page means that you are targeting a specific key term you want to rank for. While you might not see measurable "negative" SEO effects of having pages with no content, I believe that you could use those pages to target key terms. Images rank as well as pages. You can use image alt attributes and add some content to those pages which may help drive some traffic. I like to play safe rather than sorry. It takes a little bit of work, and you might not have keywords for those pages yet, but you could use the images as ranking tools.

                1 Reply Last reply Reply Quote 0
                • smartcow
                  smartcow last edited by Dec 3, 2014, 8:12 PM Nov 26, 2014, 12:48 PM

                  There are many level to ensuring your site is optimised that is not just text on the page. Page load speed, page name and page bounce must all surely play a factor. This is a nice site that engages with nice images and not ruined by extra text to try an please a search engine.

                  For keyword content, keep your blog up-to-date with honest genuine content, maybe pointing to a gallery when you update the images.

                  As far as I can see SEO will become (is becoming) something that reflects good honest and engaging content rather than making sure you have scientifically optimised your site.

                  Show your passion for your subject and it will be rewarded with visitors interested in your service and products. Try to second guess and over optimise a site and you will be found out , maybe not today or tomorrow but eventually.

                  That said there are always things to improve Have a look at H1 and H2 settings you have on the home page.

                  Also notice at the top I did not say it was a quick site have a looks at speeding this up http://www.webpagetest.org/result/141126_61_VQT/ people may bounce away even before viewing your page whatever the great keywords you may have optimised with.

                  Just my 2 pennies worth, hope it helps

                  hemeravisuals 1 Reply Last reply Nov 26, 2014, 3:54 PM Reply Quote 1
                  • Host1
                    Host1 @KevinBudzynski last edited by Nov 26, 2014, 12:39 PM Nov 26, 2014, 12:39 PM

                    I see you got a answer from someone that knows more than me. I recommend that you take Kevin's advice, and apologize for my bad advice.

                    1 Reply Last reply Reply Quote 0
                    • KevinBudzynski
                      KevinBudzynski last edited by Nov 26, 2014, 12:30 PM Nov 26, 2014, 12:30 PM

                      There are many ways to optimize gallery pages (optimize H tags, optimizing file size of images, adding short descriptions, good page titles, implementing proper tags on the image, good ux and so on). There is an excellent tutorial here. Good luck!

                      Host1 1 Reply Last reply Nov 26, 2014, 12:39 PM Reply Quote 1
                      • Host1
                        Host1 last edited by Nov 26, 2014, 12:13 PM Nov 26, 2014, 12:13 PM

                        Disclaimer: I am definitely not a SEO expert, but i cannot see any reason for why you should get penalized for having a few gallery pages on your site. That would just give people another reason for doing "bad" SEO by using shady methods to get their gallery-pages and similar pages with no/minimal text to rank better.

                        1 Reply Last reply Reply Quote 0
                        • hemeravisuals
                          hemeravisuals last edited by Nov 26, 2014, 11:49 AM Nov 26, 2014, 11:49 AM

                          Thanks very much ! I had wondered this and wasn't entirely sure how the page rank worked in terms of optimization on every page. As I have 4 Gallery Pages & 1 Home Page for the Galleries 'hemeravisuals.co.uk/galleries/weddings. But that makes sense really enjoying moz feeling i'm finally getting to grips with this SEO !

                          1 Reply Last reply Reply Quote 0
                          • Host1
                            Host1 last edited by Nov 26, 2014, 11:42 AM Nov 26, 2014, 11:42 AM

                            Yes, you can have unoptimized pages. They will naturally not get a very good pagerank, but as far as i know it does not hurt to have some pages with no text as long as you have enough content on the rest of your site.

                            1 Reply Last reply Reply Quote 0
                            • 1 / 1
                            1 out of 13
                            • First post
                              1/13
                              Last post

                            Got a burning SEO question?

                            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                            Start my free trial


                            Browse Questions

                            Explore more categories

                            • Moz Tools

                              Chat with the community about the Moz tools.

                            • SEO Tactics

                              Discuss the SEO process with fellow marketers

                            • Community

                              Discuss industry events, jobs, and news!

                            • Digital Marketing

                              Chat about tactics outside of SEO

                            • Research & Trends

                              Dive into research and trends in the search industry.

                            • Support

                              Connect on product support and feature requests.

                            • See all categories

                            Related Questions

                            • JH_OffLimits

                              Home Page Disappears From Google - But Rest of Site Still Ranked

                              As title suggests we are running into a serious issue of the home page disapearing from Google search results whilst the rest of the site still remains. We search for it naturally cannot find a trace, then use a "site:" command in Google and still the home page does not come up. We go into web masters and inspect the home page and even Google states that the page is indexable. We then run the "Request Indexing" and the site comes back on Google. This is having a damaging affect and we would like to understand why this issue is happening. Please note this is not happening on just one of our sites but has happened to three which are all located on the same server. One of our brand which has the issue is: www.henweekends.co.uk

                              Intermediate & Advanced SEO | Apr 7, 2019, 8:29 AM | JH_OffLimits
                              0
                            • vtmoz

                              What are best page titles for sub-domain pages?

                              Hi Moz communtity, Let's say a website has multiple sub-domains with hundreds and thousands of pages. Generally we will be mentioning "primary keyword & "brand name" on every page of website. Can we do same on all pages of sub-domains to increase the authority of website for this primary keyword in Google? Or it gonna end up as negative impact if Google consider as duplicate content being mentioned same keyword and brand name on every page even on website and all pages of sub domains? Thanks

                              Intermediate & Advanced SEO | Feb 15, 2017, 10:01 AM | vtmoz
                              0
                            • TrueluxGroup

                              Multiple pages optimised for the same keywords but pages are functionally different and visually different

                              Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
                              https://www.whichledlight.com/categories/led-spotlights
                              and the other page is
                              https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂

                              Intermediate & Advanced SEO | Aug 30, 2018, 9:39 AM | TrueluxGroup
                              0
                            • jnew929

                              Is it bad for SEO to have a page that is not linked to anywhere on your site?

                              Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?

                              Intermediate & Advanced SEO | Apr 7, 2016, 10:41 PM | jnew929
                              0
                            • dkeipper

                              Page Rank Worse After Optimization

                              For a long time, we had terrible on page SEO. No keyword targeting, no meta titles or descriptions. Just a brief 2-4 sentence product description and shipping information. Strangely, we weren't ranking too bad. For one product, we were ranking on page 1 of Google for a certain keyword. My goal to reach the top of page 1 would be easy (or so I thought). I have now optimized this page to rank better for the same keyword. I have a 276 word description with detailed specifications and shipping information. I have a strong title and meta description with keywords and modifers. I have also included a video demonstration, additional photos and an PDF of the owners manual. In my eyes, the page is 100% better than it ever was. In the eyes of MOZ, it's better also. I've got an A with the On-Page Grader. Why is this page now ranking on page 8 of Google? What have I done wrong? What can I do to correct it?

                              Intermediate & Advanced SEO | May 1, 2015, 12:22 PM | dkeipper
                              0
                            • PeteC12

                              Ecommerce Site homepage , Is it okay to have Links as H2 Tags as that is relevant to the page ?

                              Hi All, I have a Rental site and I am bit confused with how best do my H Tags on my homepage I know the H1 is the most important, Then H2 Tags and so on.. and that these tags should really be titles for content. However, I have a few categories (links) on my homepage so I am wondering if I could put these as H2 Tags given that it is relevant to the page . H3 Tags will my News and Guides etc , H4 Tags will the whats on the footer. I am attached a made up screenshot of what I propose for my homepage  if someone could please  give it a quick look ,  it would be very much appreciated. I have looked at what some competitors do a lot of them don't seem to have h2's etc but I know it's an important factor for rankings etc. Many thanks Pete dJSFQwI

                              Intermediate & Advanced SEO | Oct 31, 2014, 1:33 PM | PeteC12
                              0
                            • Kingalan1

                              Domain Authority: 23, Page Authority: 33, Can My Site Still Rank?

                              Greetings: Our New York City commercial real estate site is www.nyc-officespace-leader.com. Key MOZ metric are as follows: Domain Authority: 23
                              Page Authority: 33
                              28 Root Domains linking to the site
                              179 Total Links. In the last six months domain authority, page authority, domains linking to the site have declined. We have focused on removing duplicate content and low quality links which may have had a negative impact on the above metrics. Our ranking has dropped greatly in the last two months. Could it be due to the above metrics? These numbers seem pretty bad. How can I reverse without engaging in any black hat behavior that could work against me in the future? Ideas?
                              Thanks, Alan Rosinsky

                              Intermediate & Advanced SEO | Jul 9, 2014, 1:21 PM | Kingalan1
                              0
                            • Waismann

                              Different Header on Home Page vs Sub pages

                              Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse

                              Intermediate & Advanced SEO | Jun 19, 2014, 12:23 PM | Waismann
                              0

                            Get started with Moz Pro!

                            Unlock the power of advanced SEO tools and data-driven insights.

                            Start my free trial
                            Products
                            • Moz Pro
                            • Moz Local
                            • Moz API
                            • Moz Data
                            • STAT
                            • Product Updates
                            Moz Solutions
                            • SMB Solutions
                            • Agency Solutions
                            • Enterprise Solutions
                            Free SEO Tools
                            • Domain Authority Checker
                            • Link Explorer
                            • Keyword Explorer
                            • Competitive Research
                            • Brand Authority Checker
                            • Local Citation Checker
                            • MozBar Extension
                            • MozCast
                            Resources
                            • Blog
                            • SEO Learning Center
                            • Help Hub
                            • Beginner's Guide to SEO
                            • How-to Guides
                            • Moz Academy
                            • API Docs
                            About Moz
                            • About
                            • Team
                            • Careers
                            • Contact
                            Why Moz
                            • Case Studies
                            • Testimonials
                            Get Involved
                            • Become an Affiliate
                            • MozCon
                            • Webinars
                            • Practical Marketer Series
                            • MozPod
                            Connect with us

                            Contact the Help team

                            Join our newsletter
                            Moz logo
                            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                            • Accessibility
                            • Terms of Use
                            • Privacy

                            Looks like your connection to Moz was lost, please wait while we try to reconnect.