Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
NoFollow & Directory Scraper Backlinks
-
I was wondering how important it was to remove/disavow:
- NoFollow backlinks - many ("buy viagra" etc).
- Directory backlinks - many questionable/generic directories.
Obviously the focus is the equity passing links but both of the above constitute a significant proportion of backlinks to the site - I've seen that "scrapers" are seen as natural and obviously NoFollow do not pass link juice - but does the sheer number have a bearing and therefore make them equally important to address?
Thanks in advance for your responses.
Regards
-
If you've got viagra spam pointing at your site you likely won't be able to remove them. So should you disavow? Disavowing a nofollowed link won't accomplish anything as disavowing is simply asking Google not to count the link and a nofollow link is already not being counted. However, when you have loads of nofollowed links from spam attacks this is one situation where I often do go ahead and disavow these. The reason for this is that one tactic that spammers can use is to point a bunch of nofollowed links at a site and then one day turn them all to followed. If you've got them disavowed then you've got that covered.
Also, if you have viagra links pointing to your site, make sure you don't have a hack within your site. Try doing a google search for site:yourdomain.com viagra and see what comes up.
For directories, I don't worry about things like dmoz scrapers and 100searchengines and stuff like that, unless somehow you managed to sneak a keyword anchored link into dmoz. I wrote a thorough article on my thought process for auditing directory links here:
http://searchenginewatch.com/sew/how-to/2360254/is-that-directory-link-unnatural
-
Regardless of the nofollow attribute, having spammy links in your link portfolio can hurt your SEO and cause a penalty. If you've identified links that are clearly on spammy site, proactively dissavow those links. Don't think that just because they have a nofollow attribute that your site is safe from penalty, because they are not.
Edited for directories - it all goes back to the quality of the link and website linking. If the directory is legitimate and useful to users, then consider it a good link. If the directory is a hodgepodge of links that was only generated to be a link farm, then get rid of it before it does you harm, because it isn't doing you any good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from local businesses
Hello, I need to make sure I understand this correctly. Will it help my SEO if I: find local businesses with a good DA & low spam score select businesses that are somehow related to mine (Insurance Agency) offer to guest post and include a backlink on their blog ( ask them if they'd like to reciprocate) For example, businesses such as
Link Building | | laurentjb
Roofing companies
Contractors
moving companies
etc Please let me know if there's anything I'm missing? Many thanks0 -
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
Backlinks embedded in posts or backlinks in sidebar?
What's better? A backlink to my site, embedded into a blog post/article? Or a hardlink in the sidebar? The problem with links embedded inside articles, is that when the blog linking to me, gets updated, the articles disappear from first page and I lose the link from home page. How do you deal with this? I also read this: "The best link you can get is from a site ranking #1 for the keyword you want to rank for. It would be great to have the #1 site for a desired keyword linking me even if they are a PR 0 site." Is this right? Thx in advance.
Link Building | | BloggerGuy0 -
PR1 and PR2 backlinks
We're doing some content marketing. I've heard that it is a good idea to target even PR1 and PR2 sites (small DA sites). I'm concerned about these sites disappearing after a few months, as we've found that losing a backlink can sting a bit and be worse than never having it. Though this isn't as big a deal any more. Anyways, can somebody say when a PR1/PR2 backlink would be appropriate to go after? Some of them would be easy and if it's appropriate I'd like to include them. So far they would only pass our standards if they are Above PR0 Look like a white hat, quality site from the outside Have a clean backlink profile Look like they're going to stick around Successful Social Media Accounts a plus What are you guys' criteria for including these sites? Do you gain value from them?
Link Building | | BobGW0 -
Backlinks From Scraper Sites - Should I Disavow Them?
I'm going through all the links (hopefully) to my website and I've found so many links from site scrapers. For instance: http://www.fzccg.com/cmsteam/dvbbs/boke.asp?zkhod76681.showtopic.148760.html ... which links to my site with anchor text "abercrombie uk How To Change Your Wiper Blades" It is surely not realistic to think that I can contact all the scraper site owners. So what should I do with this kind of links?
Link Building | | sbrault740 -
Directory List -
Hi Mozzers, please write here the directories the strong directories you know please, make a fresh-list here. thanks
Link Building | | leadsprofi1 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121 -
Which Directory Sites to Choose?
Hi All I am a newbie to SEO and have a quick Q. Assuming that appropriate steps would be to; a) Ensure all onsite matters are are correct, title tags, meta descriptions, redirects, canonical issues. b) Submit to Directories c) Build Links I am approaching step b) Which Directories are worth submitting to? For those which require payment, how can I decide which are value for money or should I just use SEOMOZ list of links and assume that theyre worth the $50 - $100 if my higher ranking competitors have links from these directories. Also, can this be looked opon as grey/black hat 'buying of links'? Thank you Sean www.pretavoir.co.uk
Link Building | | seanmccauley0