Acquire domains to boost yours, how to redirect an acquired domain
-
What is the best way to redirect for best SEO benefits? Examples:
fietstassen.eu -> loodgieter.nl
Any technical information how to (root) redirect for best SEO practices?
-
Hi Remko,
Sorry for the late response. Currently you have fietstassen.nl and loodgieter.nl as duplicate content. (as far as I see, you do not have a cross domain canonical, nor a 301 redirect telling Googlebot which version they should index). So it might be a good idea to implement one of them. (301 is usually easier )
Gr., Keszi
-
They should be roughly equal, unless one has a drastically higher domain authority and amount of backlinks.
-
thanks erica, so it doesn't matter if you 301 redirect like glaspunt.nl or like fietstassen.eu both redirects give an equal amount of linkpower?
-
Everyone's 301 redirect suggestions are correct. However, exact match domains may not be worth grabbing all of them for SEO. There's been lessening returns.
-
Hi Keszi thanks for you clear explanation and you're correct that 'fietstassen' is not handy-man business But the thing I want to know is the way both domains are redirect in a different way. Fietstassen in redirected in the way that the domain (fietstassen) stays visible. Glaspunt is redirected with a 301 redirect in the root server. Is there any advantage in one of them?
-
Hi Remko,
First of all I would check for the domains that I want to buy and redirect for relevancy and their backlink profile.
The example you gave:
Fietstassen.eu - > Loodgieter.nl for me it was a little strange. (Correct me, if I am wrong, but Fietstassen is bicycle bags? and Loodgieter is repair/handy man?).
I did not check in details what kind of link profile Fietstassen has, but if my dutch isn't cheating on me, I might have a feeling that it has collected non-relevant links to your target website.
As for your first example: Glaspunt.nl -> Glas.nl if I get it right, these two seem to be in the same industry, so buying glaspunt.nl could be an idea.
As in general:
If you buy a domain, just to redirect and gather their link juice:
- look for relevancy first.
- check that domains backlink profile (just to be safe. if it only has a spammy link profile, I do not know if it would be a good idea to point it towards your project)
- if the domain that you are buying would be more relevant to a category of your website, I'd redirect it towards there instead of homepage.
I hope this helped.
Gr., Keszi
-
To pass the juice a permanent redirect (301) would be the best solution for this.
Check out this resource about redirects: http://moz.com/learn/seo/redirection
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam Score & Redirecting Inbound Links
Hi, I recently downloaded a spreadsheet of inbound links to my client sites and am trying to 301 redirect the ones that are formatted incorrectly or just bad links in general (they all link to the site domain, but they used to have differently formatted urls on their old site, or the link URL in general has strange stuff on it). My question is, should I even bother redirecting these links if their spam score is a little high (i.e. 20-40%)? it already links to the existing domain, just with a differently formatted URL. I just want to make sure it goes to a valid URL on the site, but I don't want to redirect to a valid URL if it's going to harm the client's SEO. Also not sure what to do about the links with the --% spam score. I really appreciate any input as I don't have a lot of experience with how to deal with spammy links.
White Hat / Black Hat SEO | | AliMac260 -
Do the links from top websites' forums boost in-terms of backlinks?
If we get any backlinks from discussions/forums of top websites like wordpress and joomla forums; do they count as valid and authority improving backlinks? I mean about the dofollow links.
White Hat / Black Hat SEO | | vtmoz1 -
Client Wants To Use A .io Domain Name - How Bad For Organic?
Hi, I have a U.S. client who is stuck on a name that he wants to get as a .io (British Indian Ocean) domain name for a new site. Aside from the user confusion/weirdness, how much harder do you think this makes this sites organic in the U.S. in the future with a .io domain name? FYI, the other part of the domain name he wants to use is short, meaningless and implies nothing in and of itself. Thanks!
White Hat / Black Hat SEO | | 945012 -
Boosting Equity-Passing Links?
Hello Moz folks, We have a SEO client who has exponentially fewer equity-passing links(inbound and internal) than their two major competitors, which I'm sure is a MAJOR factor in their rankings. In fact, the numbers are so drastically different seems to indicate that these competitors are participating in some sort of black hat link farm. For example: Internal and Inbound Equity-Passing Links Our client - 2274 Competitor 1 - 496k Competitor 2 - 143k How is this possible or legit? I don't understand. Our well-known client has been in business for 10+ years and they have a content-rich, WordPress website consisting of thousands of pages that have been optimized for search, including keyword-rich URLs, page titles, metas, H1 tags, etc. The things that keep coming to mind are the need for more links and more content. One thing that comes to mind is that the client launched a new site about 1.5 years ago and changed their domain prefix from http to https. I'm not sure if this would have an impact on inbound link equity or not. 301 redirects are in place so from what I understand, all of the old http pages should have passed at least partial domain equity to the new https site. I'm also wondering if changing the structure of WordPress categories, tags and author pages could somehow dynamically increase the page count and amount of perceived content. We may be overly restrictive with Google Search Console. Anyway, I'm at a loss and don't understand how our competitors, with seemingly similar content, could have exponentially more links and are dominating the search results. Thanks for your help and sage advice. Your input is very much appreciated. Eric pSzXl
White Hat / Black Hat SEO | | EricFish0 -
Adding Extra Domains
There are domains available which match exactly to my main keywords which I am trying to rank for. For example my keyword is "Green apple" and there are domains like greenapple.com . Do you think from Google stand point of view it is ok if I buy domains like this and when visitors go to these domains, automatically direct them to my main website? Thanks
White Hat / Black Hat SEO | | Armin6661 -
Schema.org tricking and duplicate content across domains
I've found the following abuse, and Im curious what could I do about it. Basically the scheme is: own some content only once (pictures, description, reviews etc) use different domain names (no problem if you use the same IP or IP-C address) have a different layout (this is basically the key) use schema.org tricking, meaning show (the very same) reviews on different scale, show a little bit less reviews on one site than on an another Quick example: http://bit.ly/18rKd2Q
White Hat / Black Hat SEO | | Sved
#2: budapesthotelstart.com/budapest-hotels/hotel-erkel/szalloda-attekintes.hu.html (217.113.62.21), 328 reviews, 8.6 / 10
#6: szallasvadasz.hu/hotel-erkel/ (217.113.62.201), 323 reviews, 4.29 / 5
#7: xn--szlls-gyula-l7ac.hu/szallodak/erkel-hotel/ (217.113.62.201), no reviews shown It turns out that this tactic even without the 4th step can be quite beneficial to rank with several domains. Here is a little investigation I've done (not really extensive, took around 1 and a half hour, but quite shocking nonetheless):
https://docs.google.com/spreadsheet/ccc?key=0Aqbt1cVFlhXbdENGenFsME5vSldldTl3WWh4cVVHQXc#gid=0 Kaspar Szymanski from Google Webspam team said that they have looked into it, and will do something, but honestly I don't know whether I could believe it or not. What do you suggest? should I leave it, and try to copy this tactic to rank with the very same content multiple times? should I deliberately cheat with markups? should I play nice and hope that these guys sooner or later will be dealt with? (honestly can't see this one working out) should I write a case study for this, so maybe if the tactics get bigger attention, then google will deal with it? Does anybody could push this towards Matt Cutts, or anybody else who is responsible for these things?0 -
Does 301 redirection will effect my site in the future?
Hello Guys, I am totally new to SEOMOZ.com, when I had issues with my website I asked one of my friend who does SEO he suggested me to implemented 301 redirection approximately 11 months a go, here is the URL of the website http://www.bharatdesi.com/hyderabad . Will Google ban my website from search engine results, what would be the worst scenarios. know there are really good SEO people who follow SEOMOZ everyday... Can any one here please suggest me with some good answers weather I have to remove 301 redirection or I can still keep the same until my home page gets redesigned. I don't really understand all the concepts of SEO, but if some one can help me with the good answers I can ask my developer to the same. Thank you
White Hat / Black Hat SEO | | Vinss0 -
Thinking of redirecting *all* mobile traffic to another site (via an advertiser) - safe to do?
Hi, I am thinking of redirecting all mobile (iphone, cell phone, etc) to an advertiser (so completely different content than my site). Is there any risk of getting banned from google (etc) for doing this? (this is for an adult site)
White Hat / Black Hat SEO | | dmn020